GEM

Broadcast Engineering Consultants India Limited Content Development and Behavioural Change Campaign Service Tender Central Delhi 2025

Posted

28 Oct 2025, 07:50 pm

Deadline

18 Nov 2025, 07:00 pm

EMD

₹90,00,000

Value

₹45,00,00,000

Location

CENTRAL DELHI , DELHI

Progress

Issue28 Oct 2025, 07:50 pm
AwardPending
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Quantity

1

Bid Type

Two Packet Bid

Categories 2

SERVICES DEVELOPMENT

Tender Overview

Broadcast Engineering Consultants India Limited (Ministry of Information and Broadcasting) invites bids for content development, event organization, and execution of a Behavioural Change Campaign in Central Delhi, Delhi 110002. The project scope covers end-to-end service provision for content creation, campaign planning, event management, and on-ground execution. Estimated value is ₹4,500,000,000 with an EMD ₹9,000,000. The scope appears broad and delivery-centric, with a standard performance guarantee clause. The bidder must align with ATC clauses including quantity and duration flexibility up to 25%. The tender emphasizes implementation capabilities, stakeholder coordination, and high-quality deliverables across multiple events or campaigns. Unique aspects include a centralized location and government oversight through BECIL’s mandate. This opportunity targets specialized service providers with strong event management, content development, and behavioural change communication experience in regulatory or public information campaigns.

Technical Specifications & Requirements

  • Product/Service: Content development, event organization, and execution of a Behavioural Change Campaign for a government client
  • Location: Central Delhi, Delhi 110002
  • Estimated Value: ₹4,500,000,000
  • EMD: ₹9,000,000 (in BG form as per LOI/Work Order)
  • Compliance: ATC allows up to 25% variation in quantity or contract duration
  • Delivery/Performance: Focus on end-to-end delivery, event logistics, content quality, and stakeholder coordination
  • Guarantee: Performance security via Bank Guarantee as specified in LOI/WO
  • BOQ: No items listed; scope is service-based and outcomes-driven
  • Experience: Preference for bidders with government or large-scale public awareness campaigns
  • Standards/Certification: Not specified in BOQ; ensure adherence to general governance and quality standards applicable to public campaigns

Terms, Conditions & Eligibility

  • EMD/Performance Guarantee: 10% of order value to be provided as Bank Guarantee within 20 days of LOI/WO
  • Quantity/Duration Variability: Up to 25% increase/decrease permitted at tender issuance and post-issuance
  • Payment Terms: Not specified explicitly; bidders should anticipate standard government payment practices
  • ATC Clauses: Non-negotiable terms related to performance guarantee and quantity/duration adjustments
  • LoI/WO Conditions: BG must be furnished within 20 days of issue
  • Documentation: Submit standard bid documents plus BG, compliance certificates, and prior campaign experience
  • Warranty/Support: No explicit warranty; emphasis on performance and deliverables through campaigns
  • Disqualification Factors: Non-compliance with ATC and failure to furnish BG within timeline
  • Delivery Timeline: Not specified; bidders should prepare for staged or rolling delivery aligned with LoI/WO

Key Specifications

    • Product/Service: Content development, event organization, behavioural change campaign execution
    • Estimated value: ₹4,500,000,000
    • EMD: ₹9,000,000 (BG required within 20 days of LOI/WO)
    • ATC: 25% quantity/duration variation allowed
    • Location: Central Delhi, Delhi 110002
    • Standards/Compliance: General governance and quality practices for public campaigns
    • Delivery: End-to-end campaign delivery with on-ground execution

Terms & Conditions

  • Performance guarantee (BG) 10% of order value within 20 days of LOI/WO

  • Quantity/duration adjustments up to 25% at bid issue and post-issuance

  • No BOQ items; service-focused scope requiring robust campaign delivery

  • Submission of standard bid documents plus specific BG and experience proofs

  • Payment terms not explicitly stated; bidders should align with government norms

Important Clauses

Payment Terms

BG equal to 10% of order value to be provided within 20 days of LOI/Work Order; no advance payment detail provided

Delivery Schedule

End-to-end campaign delivery with event organization; no explicit delivery timeline in tender data

Penalties/Liquidated Damages

Not specified; penalties would be governed by LoI/WO and standard government contract rules

Bidder Eligibility

  • Proven experience in government or large-scale public awareness campaigns

  • Financial capability to support a multi-year, high-value engagement

  • Compliance with BG-based performance guarantees and ATC terms

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Required Documents

1

GST registration certificate

2

Permanent Account Number (PAN) card

3

Experience certificates from similar government or large-scale campaigns

4

Financial statements for the last 2-3 years

5

EMD submission document (Bank Guarantee or RTGS/NEFT receipt)

6

Technical bid documents demonstrating content development and event management capabilities

7

OEM authorizations or agency agreements if required

8

Any prior campaign reports or case studies

Frequently Asked Questions

How to bid for the Central Delhi behavioural change campaign tender in 2025

To bid for the Central Delhi behavioural change campaign, bidders must submit GST, PAN, experience proofs, financials, EMD via BG, and technical bid documents demonstrating government campaign capabilities. Ensure BG is provided within 20 days of LOI/WO and be prepared for up to 25% quantity/duration variation.

What documents are required for the Delhi content development tender 2025

Required documents include GST registration, PAN, 2-3 years of financials, experience certificates in public campaigns, EMD BG for ₹9,000,000, technical bid detailing content development and event management capabilities, and any OEM authorizations if applicable to the content domain.

What are the key delivery requirements for the BECIL campaign bid in Delhi

The contract emphasizes end-to-end campaign delivery with content creation, event organization, and on-ground execution. While a strict delivery schedule is not specified, bidders must demonstrate robust delivery plans, risk management, stakeholder coordination, and timely LoI/WO compliant performance.

What is the EMD amount for the Delhi campaign procurement 2025

The EMD is ₹9,000,000 (9 million rupees) in the form of a Bank Guarantee. This BG must be furnished within 20 days of LOI/Work Order issuance to avoid contract default actions.

What are the ATC clauses for quantity and duration in this tender

The buyer allows a variation up to 25% in contract quantity or duration at the time of contract issue, with the bidder obligated to accept the revised terms. After issue, adjustments remain capped at 25% to prevent scope creep.

Which organization is issuing the content development services tender in Delhi

Broadcast Engineering Consultants India Limited (BECIL) on behalf of the Ministry of Information and Broadcasting is inviting bids for content development, event organization, and behavioural change campaigns in Central Delhi, 110002. Prepare to align with government procurement practices and LoI/WO terms.

What standards or certifications are required for the Delhi campaign bid

The tender data does not specify explicit standards; bidders should demonstrate governance/compliance practices suitable for public campaigns, with emphasis on content quality, project management, and deliverable outcomes, along with the BG-based performance guarantee.

What happens if the quantity variation exceeds 25 percent

Exceeding the 25% variation is not permitted per ATC terms. Bidders must plan for up to 25% adjustments and accept revised scope or contract duration, ensuring updated LOI/WO terms are satisfied.

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