Pradeshik Cooperative Dairy Federation Limited packaging design tender Lucknow UP 2026 - Parag Milk Brand Presentation Design Agency

Tender Overview

The opportunity is issued by the Dairy Development Department Uttar Pradesh for the selection of a Design Agency to handle Packaging Design and Brand Presentation for Parag Milk and Dairy Products of Pradeshik Cooperative Dairy Federation Limited in Lucknow, Uttar Pradesh. The estimated contract value is ₹2,000,000 with an EMD of ₹100,000. The procurement is conducted via the GeM portal, with a flexible scope adjustment of up to 25% in quantity or duration. The engagement focuses on creative packaging concepts, visual identity, and brand storytelling aligned with the Parag Milk portfolio. The absence of BOQ items implies a design-led, output-based engagement. Key differentiators include the need to translate cooperative dairy branding into cohesive packaging designs and marketing-ready brand presentation materials.

Technical Specifications & Requirements

• Category: Hiring of a Creative Agency for Packaging Design and Brand Presentation of Parag Milk products.
• Estimated value: ₹2,000,000 with EMD of ₹100,000.
• Delivery/Scope flexibility: 25% increase/decrease permissible at contract issuance or during execution.
• EMD/PBG: EMD can be submitted as an Account Payee Demand Draft (DD) payable to Pradeshik Cooperative Dairy Federation Limited, Lucknow; scanned proof to be uploaded; hard copy due within 5 days of bid end/opening.
• Post-award security: Performance DD acceptable in lieu of PBG; hard copy to be delivered within 15 days of award.
• Financial standing: Bidder must not be under liquidation or bankrupt; provide an undertaking.
• Documentation: GST, PAN, experience certificates, financial statements, EMD documents, technical bid documents, and OEM authorizations as applicable.

Terms, Conditions & Eligibility

• EMD amount: ₹100,000; payable via DD or online as per terms; submission with bid and hard copy delivery within 5 days post bid end.
• Contract variation: Seller may adjust quantity/duration up to 25%; lump-sum service contracts allow scope/value expansion with consent.
• Financial integrity: Bidders must certify non-liquidation status and provide undertaking; no court receivership.
• Submission requirements: Hard copies must be sent within 15 days of award; scanned copies uploaded with bid.
• Brand/OEM and compliance: Ensure packaging design aligns with Parag Milk branding; ensure all conditions of GeM and buyer terms are met.