GEM

Directorate Of Education Social Media Agency Tender North Delhi Delhi 110009 2025 - Content Creation, Moderation & Helpdesk Services

Bid Publish Date

17-Nov-2025, 6:02 pm

Bid End Date

08-Dec-2025, 6:00 pm

Bid Opening Date

08-Dec-2025, 6:30 pm

EMD

₹6,00,000

Value

₹3,00,00,000

Location

NORTH DELHI , DELHI

Progress

Issue17-Nov-2025, 6:02 pm
AwardPending
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Quantity

1

Bid Type

Two Packet Bid

Key Highlights

  • • Bidder must comply with Buyer Added Terms: contract quantity/duration adjustments up to 25%
  • • EMD of ₹600,000 required to participate in the tender
  • • Estimated contract value of ₹30,000,000 indicates a large-scale social media engagement
  • • Platforms covered: Facebook, Twitter, Instagram, WhatsApp, YouTube, LinkedIn
  • • Languages: English and Hindi for all content and responses
  • • No BOQ items provided; scope centers on content creation, moderation, and analytics

Categories 4

DIGITAL MARKETING STATE SERVICE DELIVERY ADVERTISE AGENCY LIBRARY MANAGEMENT SYSTEM

Tender Overview

Organization: Directorate Of Education (Education Department Delhi) seeks a Social Media Agency to provide content creation, content response and moderation, response management/helpdesk, basic reporting and analytics across platforms including Facebook, Twitter, Instagram, WhatsApp, YouTube, LinkedIn in the North Delhi, Delhi 110009 region. Estimated contract value is ₹30,000,000 with an EMD of ₹600,000. Scope covers bilingual output in English and Hindi. No BOQ items are listed; the engagement hinges on ongoing social media management and audience engagement for the Education Department.

Key differentiators include multi-platform coverage, basic analytics, and standard helpdesk support, under Buyer Added Terms. The tender emphasizes flexible contract duration and quantity with a +/- 25% adjustment window at issuance and post-issuance. This opportunity requires responsive social media operations aligned to government communications and public engagement norms.

Technical Specifications & Requirements

  • Product/Service: Social media agency services for content creation, moderation, response management, and basic analytics
  • Platforms: Facebook, Twitter, Instagram, WhatsApp, YouTube, LinkedIn
  • Languages: English and Hindi
  • Estimated Value: ₹30,000,000; EMD: ₹600,000
  • Delivery/Scope: Ongoing content generation, timely responses, community management, and standard reporting; no detailed technical specs available
  • Compliance: Adheres to government procurement norms; ATC documents referenced but not detailed

Terms & Eligibility

  • EMD: ₹600,000 to be submitted as per terms
  • Contract Flexibility: Quantity/duration can be revised up to ±25% at contract issue and post-issue
  • Bid Documents: Must align with Buyer Added Terms; no BOQ items
  • Delivery/Response: Expect ongoing social media engagement, moderation, and reporting cycles
  • Languages: English/Hindi content delivery; platform-specific guidelines to be followed
  • Registration: Standard vendor registration and authentication as part of government procurement processes

Key Specifications

  • Social media management services for content creation, response management and moderation

  • Platforms: Facebook, Twitter, Instagram, WhatsApp, YouTube, LinkedIn

  • Languages: English and Hindi; bilingual content generation

  • Estimated value: ₹30,000,000; EMD: ₹600,000

  • No BOQ items; emphasis on ongoing engagement and reporting

Terms & Conditions

  • EMD of ₹600,000 required; submit with bid according to terms

  • Contract quantity/duration can vary ±25% during and after issue

  • No explicit technical specifications; bid according to service scope and ATC

Important Clauses

Payment Terms

Not specified in detail; follows standard government procurement payment terms via contract and milestone-based releases per ATC

Delivery Schedule

Ongoing social media management with regular content cycles and monthly reporting; no fixed delivery dates provided

Penalties/Liquidated Damages

Not explicitly stated; penalties, if any, governed by general government contract rules and ATC

Bidder Eligibility

  • Registered Indian vendor with valid GST and PAN

  • Experience in delivering social media management for government or education sector

  • Financial capacity to handle a ₹30,000,000 contract and submit ₹600,000 EMD

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Required Documents

1

GST registration certificate

2

PAN card

3

Experience certificates for social media management projects

4

Financial statements or solvency documents

5

EMD submission proof (₹600,000) as per payment method

6

Technical bid documents and compliance certificates

7

OEM authorizations or platform-specific certifications (if applicable)

Frequently Asked Questions

Key insights about DELHI tender market

How to bid for social media agency tender in North Delhi 2025?

Bidders must meet eligibility criteria, submit GST, PAN, and financials, provide prior social media management experience, and furnish ₹600,000 EMD. The tender covers content creation, moderation, response management, and basic analytics for English and Hindi on major platforms. Ensure compliance with Buyer Added Terms and ATC documents.

What documents are required for Delhi Education Department social media bid?

Submit GST certificate, PAN card, experience certificates for similar projects, financial statements, EMD proof of ₹600,000, technical bid documents, and any platform certifications or authorizations. Include any ATC-specific forms and vendor registration details as part of the submission.

What are the payment terms for this social media procurement in Delhi?

Payment terms follow government contract norms; expected to release payments per milestones after acceptance of deliverables. Maintain transparent reporting and timesheets. Ensure readiness of bank details and tax certificates; specific timelines will be defined in the final contract and ATC.

What is the EMD amount for this education department tender in Delhi?

The EMD amount is ₹600,000, payable as per eligibility and submission rules. It must be submitted with the technical bid via online transfer or demand draft as per the tender’s payment instructions; failure to deposit may render the bid non-responsive.

What platforms are covered under the social media agency tender in Delhi?

Scope includes Facebook, Twitter, Instagram, WhatsApp, YouTube, LinkedIn. Content creation, moderation, response management, and basic analytics must be delivered in English and Hindi, with regular performance reporting and audience engagement metrics.

What changes can the buyer make to contract quantity or duration?

The buyer can adjust contract quantity or duration by up to ±25% at the time of issue and after contract issuance. Bidders must accept revised quantities or durations, ensuring resources, pricing, and delivery plans reflect potential adjustments.