GEM

Tea Board Social Media Agency Tender UK Campaign 2025 - Content Creation, Moderation & Campaign Management in English

Bid Publish Date

24-Nov-2025, 6:42 pm

Bid End Date

15-Dec-2025, 7:00 pm

EMD

₹2,00,000

Value

₹40,00,000

Progress

Issue24-Nov-2025, 6:42 pm
AwardPending
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Quantity

2

Bid Type

Two Packet Bid

Key Highlights

  • • Exact platform mix: Facebook, Twitter, Instagram with English content for UK campaign
  • • EMD amount and online payment pathway via RTGS to Tea Board Tea Fund Collection
  • • 25% quantity/duration flexibility at contract issue and post-issuance
  • • Excess settlement feature enabling additional charges with required documentation
  • • No BOQ items; SOW focuses on content creation, moderation, response management, and analytics
  • • Performance security to be submitted online; must include contract number in transfer

Categories 7

DIGITAL MARKETING STATE SERVICE DELIVERY ADVERTISEMENT AGENCY AD AGENCY ADVERTISE AGENCY LIBRARY MANAGEMENT SYSTEM ADVERTISING AGENCY

Tender Overview

The Tea Board, Department of Commerce, seeks a Social Media Agency to manage a UK-based campaign in English across Facebook, Twitter, Instagram, and W platforms. Estimated value: ₹4,000,000 with an EMD of ₹200,000. The contract covers content creation, content response and moderation, campaign management, response/helpdesk support, basic reporting, and analytics. The procurement emphasizes scalable social media execution, with option clauses allowing up to 25% variation in quantity or duration, and an excess settlement provision for add-ons. The absence of a BOQ suggests a broad scope focused on strategic social media delivery and performance reporting. Vendors should prepare for online payment of EMD and performance security via RTGS/online transfer to the Tea Board Tea Fund Collection. Location context indicates a cross-border campaign in the UK, adding regulatory and language considerations to the bid. This opportunity requires agility to support campaign iterations and load, with a focus on measurable engagement metrics and timely responses.

Technical Specifications & Requirements

  • Product/Service: Social media agency services for content creation, response management, moderation, and campaign management.
  • Platforms: Facebook, Twitter, Instagram; English-language delivery; UK campaign scope.
  • Value & EMD: Estimated value ₹4,000,000; EMD ₹200,000; online payment via RTGS/Internet banking to Tea Board Tea Fund Collection; upload proof with bid.
  • SOW Context: Intake of content, campaign planning, performance reporting, and basic analytics; potential for contract quantity/duration adjustments up to 25%; excess charges allowed as per invoice with mandatory documentation.
  • Standards/Compliance: Not specified in BOQ; bidders should demonstrate capability for cross-border campaign execution and compliance with Tea Board terms.
  • Payment Security: Online EMD and post-award performance security via RTGS/online transfer required.

Terms, Conditions & Eligibility

  • EMD/Payment Terms: ₹200,000 EMD via RTGS/online; post-award performance security allowed online; indicate contract number in transfer details.
  • Option Clause: Quantity or duration may be adjusted up to 25% at contract issue and post-issuance; bidder acceptance required.
  • Excess Settlement: Additional charges up to a defined percentage may be invoiced with supporting documents.
  • Documents: Online transfer proof, GST, PAN, experience certificates, financial statements, technical bid documents, OEM authorizations as applicable.
  • Delivery/Timeline: Not specified; bid will hinge on campaign timelines and UK-market responsiveness.
  • Penalties/Warranty: Not detailed; bidders should seek clarifications during bid stage.

Key Specifications

  • Product/service: Social media agency for UK English campaigns

  • Estimated value: ₹4,000,000

  • EMD: ₹200,000

  • Payment method: RTGS/online transfer to Tea Board Tea Fund Collection

  • SOW components: content creation, response management, moderation, campaign management, basic reporting

  • Delivery: cross-border campaign execution with UK-market considerations

Terms & Conditions

  • EMD ₹200,000 payable online; proof to be uploaded with bid

  • Contract quantity/duration may vary up to 25% at issue and after

  • Excess settlement option allows extra charges with supporting documents

Important Clauses

Payment Terms

EMD of ₹200,000 via RTGS; post-award performance security via online transfer allowed; contract number must be referenced in transfer.

Delivery Schedule

Not specified in BOQ; bidders should propose UK campaign timelines and response SLAs; ensure cross-border coordination.

Penalties/Liquidated Damages

Not specified; bidders should inquire; prepare for service-level penalties tied to response times and campaign deliverables.

Bidder Eligibility

  • Experience in managing international social media campaigns, particularly in the UK

  • Demonstrated capability in content creation, moderation, and analytics

  • Financial stability with verifiable annual turnover and GST registration

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Required Documents

1

GST certificate

2

PAN card

3

Experience certificates for prior social media campaigns

4

Financial statements (audited if available)

5

EMD submission proof (₹200,000) via RTGS/online transfer

6

Technical bid documents and campaign approach

7

OEM authorizations or agency registrations (if applicable)

Frequently Asked Questions

How to bid for Tea Board UK social media campaign tender?

Bidders must submit GST, PAN, experience certificates, financial statements, EMD ₹200,000 via RTGS, and technical bid documents. Include online payment proof and ensure alignment with cross-border UK English campaign requirements and platform-specific content standards.

What documents are required for Tea Board social media bid 2025 UK?

Required documents include GST registration, PAN, prior campaign experience certificates, financial statements, EMD proof of ₹200,000 via RTGS, technical/approach documents, and any OEM authorizations or agency registrations applicable to social media services.

What are the technical specifications for Tea Board UK campaign?

Technical scope includes content creation, response management, moderation, campaign management, response helpdesk, and basic analytics across Facebook, Twitter, and Instagram in English. Estimated value ₹4,000,000; no detailed platform SLAs published yet.

When is the EMD due for Tea Board UK tender 2025?

EMD of ₹200,000 must be paid online via RTGS/Internet banking to Tea Board Tea Fund Collection with the bid number and bidder name included in transfer details; upload proof with the bid submission.

What are the delivery terms for Tea Board social media services?

Delivery requirements hinge on campaign timelines; the buyer allows up to 25% variation in quantity or duration. Bidders should propose a robust UK campaign schedule, with clear content calendars and response SLAs.

What standards or certifications are required for the Tea Board bid?

No explicit standards in the BOQ; bidders should demonstrate cross-border campaign capability, data handling, and English-language content quality; provide prior end-to-end social media campaign credentials.

How to submit online payment proof for Tea Board bid in UK?

Submit the RTGS transfer proof, including the account name, number, and IFSC, with the bid; ensure the bidder name and bid number appear in the transaction details for verification.

What is the scope of excess settlement in this tender?

Excess settlement allows added charges up to a specified percentage of the item-level total value; bidders must declare applicability during invoicing and provide mandatory supporting documents for review.