GEM

Tea Board India Creative Agency Retainership Tender Darjeeling Tea 2025

Bid Publish Date

24-Nov-2025, 8:20 pm

Bid End Date

15-Dec-2025, 9:00 pm

EMD

₹5,00,000

Value

₹1,00,00,000

Progress

Issue24-Nov-2025, 8:20 pm
AwardPending
Explore all 4 tabs to view complete tender details

Quantity

1

Bid Type

Two Packet Bid

Categories 1

BRANDING

Tender Overview

The Tea Board of India invites bids for the retaining of Creative/Advertising Consultants and Branding Agencies to promote Darjeeling Tea under a retainership model in West Bengal. Estimated contract value is ₹10,000,000 with an EMD of ₹500,000. The engagement aims to support market promotion across the Darjeeling region, leveraging the SOW attached to the tender. A key differentiator is the flexible contract scope, allowing up to 25% variation in quantity or duration at contract issuance and during execution. The procurement emphasizes brand positioning, creative campaigns, and disciplined vendor performance under Tea Board oversight, with online EMD/PBG and RTGS-based payments. Unique aspects include the SOW attachment and service scope managed via the GeM portal.

Technical Specifications & Requirements

  • Product/Service: Empanelment of Advertising/Branding Consultants for Darjeeling Tea on a retainership basis; no BOQ items listed.
  • Estimated value: ₹10,000,000; EMD: ₹500,000; payment through RTGS/online to Tea Board Tea Fund Collection (Account: 11107799307, SBI, IFSC SBIN0000144).
  • Scope: Creative agency services as per attached SOW; contract quantity/duration may adjust up to 25%; excess settlement option allows additional charges with documentation.
  • Eligibility & compliance: Bidder must follow online payment submission and provide proof; Performance Security to be submitted online within 15 days of award.
  • Documentation focus: SOW file attachment governs deliverables; no itemized BOQ available.

Terms, Conditions & Eligibility

  • EMD: ₹500,000; online RTGS/IM online transfer to Tea Board Tea Fund Collection; include bid number and bidder name in transaction details.
  • Delivery/Performance: Retainership engagement with potential 25% variation; adherence to SOW terms and Tea Board guidelines.
  • Payment terms: Online payment possible; Performance Security to be uploaded online within 15 days of award; standard PBG acceptable as per GeM GTC.
  • Documentation: GST, PAN, experience certificates, financial statements, OEM authorizations, and technical bid documents as applicable per T&C; proof of online EMD transfer to be uploaded.
  • Special Clauses: Excess settlement and bid-specific scope of work to be executed per SOW; no BOQ items specified.

Key Specifications

  • Product/Service: Creative Agency empanelment for Darjeeling Tea

  • Estimated Value: ₹10,000,000

  • EMD: ₹500,000

  • Payment Method: RTGS/online to Tea Board Tea Fund Collection

  • Bank: State Bank of India, Account No. 11107799307, IFSC SBIN0000144

  • Delivery: Retainership-based scope with 25% variation allowance

  • SOW: As per attached file (no explicit BOQ items)

Terms & Conditions

  • EMD of ₹500,000 via online transfer; include bid number and bidder name

  • Retainership contract with up to 25% quantity/duration variation

  • Online performance security to be submitted within 15 days of award

Important Clauses

Payment Terms

EMD ₹500,000 via RTGS; successful bidder to upload proof; online payment of performance security within 15 days of award; PBG acceptable as per GeM GTC

Delivery Schedule

Retainership-based engagement with SOW deliverables; quantity/duration adjustments up to 25% permitted at contract issue and during execution

Penalties/Liquidated Damages

Not explicitly stated in data; inferred risk managed via SOW and Tea Board terms

Bidder Eligibility

  • Proven experience in creative/advertising campaigns for food/beverage sector

  • Financial capability to sustain a ₹10,000,000 value contract

  • Compliance with RTGS-based EMD and online payment requirements

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Required Documents

1

GST Registration Certificate

2

Permanent Account Number (PAN) Card

3

Experience Certificates (advertising/branding campaigns, retainer projects)

4

Financial Statements (last 3 years or as specified)

5

EMD submission proof (online RTGS/IMPS transfer receipt)

6

Technical Bid/Compliance documents as per SOW

7

OEM authorizations (if applicable to any brand campaigns)

8

Online proof of payment transfer with bid number and bidder name

Frequently Asked Questions

How to bid for Tea Board creative agency tender in Darjeeling West Bengal 2025

Bidders should submit all required documents via the GeM portal, including GST, PAN, and experience certificates. Provide EMD ₹500,000 through RTGS to Tea Board Tea Fund Collection, and upload payment proof. The SOW governs deliverables; ensure alignment with 25% variation clause and online performance security within 15 days of award.

What documents are required for Tea Board branding consultants tender in Darjeeling

Submit GST certificate, PAN, last 3 years financial statements, experience certificates for relevant campaigns, OEM authorizations if applicable, technical bid, and EMD transfer proof. Ensure bid number and bidder name appear in transfer details for online payments to Tea Board.

What are the key technical requirements for the Tea Board SOW retainership

The tender specifies a retainership model for creative/advertising consulting with no BOQ; deliverables to follow the attached SOW. Must be capable of end-to-end market promotion, with flexibility for a 25% variation in quantity or duration and compliance with Tea Board guidelines.

When is the payment and performance security due after award

Online performance security must be uploaded within 15 days of award. Disbursement follows Tea Board payment terms; EMD already submitted as ₹500,000 via RTGS to the specified SBI account for bid validity and earnest commitment.

What is the EMD amount and payment method for this procurement

EMD is ₹500,000. Payable online via RTGS/IMPS to Tea Board Tea Fund Collection in SBI account 11107799307, IFSC SBIN0000144; attach proof with bid and clearly mention bid number and bidder name.

What are the contract variation rules for this Tea Board retainership

Contracts may be varied up to 25% in quantity or duration at the time of issue and during execution. Bidders must accept revisions; the SOW governs adjustments and any related invoicing under the excess settlement terms.

What is the location and scope of this tender for branding agencies

Location focuses on Darjeeling, West Bengal, for promotion of Darjeeling Tea. Scope includes branding, creative campaigns, and market promotion under a retainership with SOW-based deliverables and regulation by Tea Board.

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