GIFT City Branding & Creative Agency Tender | Government Contract Opportunity
Bid Publish Date
15-Jul-2026, 11:30 am
Bid End Date
29-Jul-2026, 9:30 am
Location
Progress
Tender Type
Open
Sector
Urban Development
Tender Fee
₹5,000
Contract Form
Fixed-rate
Completion Period
01 Years
Currency Type
Single
Categories
1
This government tender offers a unique opportunity for creative agencies to partner with Gujarat International Finance Tec-City (GIFT City) for branding and creative services. The project aims to elevate GIFT City’s global profile through innovative branding campaigns, digital marketing, and promotional activities. The tender is open to experienced agencies with proven expertise in branding, advertising, and digital content creation. With a contract duration of 1 year and a competitive estimated value, this initiative aligns with government efforts to promote urban development and financial sector growth. Bidders must meet strict eligibility criteria, submit comprehensive documentation, and participate in a transparent evaluation process. The tender process includes multiple stages, with deadlines clearly outlined, and offers a chance to contribute significantly to GIFT City’s branding and outreach strategies. Interested agencies are encouraged to review the detailed tender documents and participate actively in this prestigious government project.
Scope Of Work
The selected agency will be responsible for:
- Developing a comprehensive branding strategy for GIFT City.
- Designing creative campaign materials including logos, banners, and digital content.
- Managing promotional activities across various media platforms.
- Providing ongoing brand management and consultation.
Key deliverables include:
- Brand identity guidelines
- Campaign concepts and execution plans
- Digital marketing content
- Event branding and support
Process for engagement:
- Submit initial proposal and required documents.
- Participate in technical evaluation.
- Finalize contract based on technical and commercial assessments.
- Execute branding activities as per agreed timelines.
| Specification | Details |
|---|---|
| Contract Duration | 1 Year |
| Project Scope | Branding, Creative Design, Digital Marketing |
| Deliverables | Brand Guidelines, Campaign Materials, Digital Content |
| Performance Metrics | Brand visibility, campaign reach, stakeholder feedback |
Technical Specifications
The agency must deliver branding solutions compatible with digital and print media. Technical parameters include:
| Parameter | Specification |
|---|---|
| Logo Design | High-resolution vector files (.AI, .EPS) |
| Campaign Content | Optimized for social media, web, and print |
| Digital Content | Responsive banners, videos, and interactive content |
| Software Compatibility | Adobe Creative Suite, Canva, or equivalent |
Sequential process:
- Submit technical proposal.
- Undergo technical evaluation.
- Receive feedback and make adjustments if necessary.
- Final approval and contract signing.
The agency must ensure all deliverables meet specified technical standards and quality benchmarks.
Financial Requirements
The project budget is estimated between INR 10 Lakhs and INR 15 Lakhs, depending on the proposal quality and scope. Payment terms are as follows:
| Payment Schedule | Description |
|---|---|
| Advance Payment | 20% upon contract signing |
| Milestone Payments | 50% based on deliverables approval |
| Final Payment | 30% after project completion and acceptance |
Bidders must submit a detailed financial proposal with itemized costs, including design, content creation, media buying, and other expenses. All costs should be inclusive of applicable taxes and duties. The financial bid must align with the project scope and quality expectations.
Additional Tender Data
Commercial Details
Tender Category
Service
Bid To RA
No
Item Category
Batteries and Cells and Accessories
Authority & Contact
Officer Inviting Bids
The General Manager (P&C)
Bid Opening Authority
The General Manager (P&C) , Gujarat International Finance Tec-City Company Limited
Address
EPS - Building no. 49A, Block 49, Zone 04, Gyan Marg, GIFT City, Gandhinagar – 382050 Taluka & District: Gandhinagar-382050
Contact Details
BID & GeM Expert Consultancy
End-to-end support — bid preparation, GeM registration, document filing & compliance by industry experts.
Free consultation · 24h response
Documents 1
RFP Branding and Creative Agency.pdf
TENDER_DOCUMENT
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Eligibility Criteria
✓ Must have valid digital signature certificates as per IT Act 2000.
✓ Must submit scanned copies of Tender Fee and EMD details.
✓ Proven experience in branding and creative agency services with relevant portfolio.
✓ Financial stability with annual turnover not less than specified threshold.
| Qualification Criteria | Minimum Requirement |
|---|---|
| Technical Experience | 3+ years in branding & creative services |
| Financial Turnover | INR 50 Lakhs in last financial year |
| Certifications | Valid GST, PAN, and company registration documents |
| Document Submission | All documents supporting technical and financial eligibility, signed RFP, company credentials, and format compliance |
Note: Bidders must meet all technical and financial criteria to qualify for the technical evaluation round.
Bidding Process
Process Timeline
29-07-2026 15:30
29-07-2026 15:35
Required Forms
Preliminary
Tender Fee Form
Library-Standard
Emd Fee Form
Library-Standard
Technical
Technical Bid Submission
User Defined Template-Standard
Commercial
Price Bid Form
Library-Secured
Required Documents
Stage - Preliminary Stage
Kindly Attached scan copy of Tender Fee Detail
RequiredKindly Attached scan copy of EMD Detail
RequiredStage - Technical Stage
Documents supporting to Technical Eligibility Criteria
RequiredDocuments supporting to Financial Eligibility Criteria
RequiredSigned RFP document, Pre-Bid Clarification and Addendum
RequiredBidder company credentials GST, PAN, Cancelled cheque, MOA, AOA
RequiredCompany Profile
RequiredFormats mentioned in RFP document
RequiredOther documents, if any
Frequently Asked Questions
Key insights about GUJARAT tender market
What is the deadline for bid submission?
The final deadline for bid submission is 29-07-2026 at 15:00 hours. Bidders must upload all required documents and complete their submission before this time to be considered.
What documents are required for technical eligibility?
Bidders must submit supporting documents for technical eligibility, including company credentials, GST, PAN, company profile, signed RFP, and format compliance documents. All documents should be scanned and uploaded as per tender instructions.
How will the evaluation process be conducted?
Evaluation includes technical and financial assessments. Technical bids are scored based on experience, creativity, and compliance, while financial bids are evaluated for cost-effectiveness. The highest-scoring bids meeting minimum thresholds will be shortlisted for award.
Is there any training available for online bid submission?
Yes, free vendor training sessions are organized every Saturday at (n)code Solutions, Ahmedabad. These sessions help bidders understand the online procurement process and ensure smooth submission.
What is the scope of the branding services required?
The scope includes brand identity development, campaign design, digital marketing content, and promotional activities to enhance GIFT City’s visibility and reputation globally. The agency must deliver innovative, high-quality branding solutions aligned with government standards.
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Documents 1
RFP Branding and Creative Agency.pdf
TENDER_DOCUMENT