GIFT City Social Media & Digital Marketing Tender - International Outreach & SEO Optimization
Bid Publish Date
01-Oct-2026, 12:30 pm
Bid End Date
21-Oct-2026, 9:30 am
Location
Progress
The Gujarat International Finance Tec-City (GIFT City) invites bids from qualified agencies for Social Media Management, Digital Marketing, International Outreach, Search Visibility Optimization, Content Development, Analytics, and Campaign Reporting. This 24-month project aims to enhance GIFT City's global profile, attract international investments, and improve digital engagement through innovative marketing strategies. The tender emphasizes SEO, content creation, analytics, and outreach campaigns tailored for urban development and financial services sectors. Bidders must meet strict eligibility criteria, including technical and financial qualifications, and submit their proposals via the nProcure portal before the 21st October 2026 deadline. The project offers an excellent opportunity for digital marketing agencies and SEO specialists to contribute to a high-profile government initiative, leveraging their expertise in urban branding, digital outreach, and international promotion. The selected agency will be responsible for delivering comprehensive campaigns, analytics, and reporting to position GIFT City as a leading global financial hub.
Scope Of Work
• Develop and implement a comprehensive digital marketing strategy for GIFT City, focusing on SEO, social media, content marketing, and international outreach.
• Manage and optimize social media platforms including Facebook, Twitter, LinkedIn, and Instagram to increase engagement.
• Conduct search visibility optimization through keyword research, on-page and off-page SEO techniques.
• Create and curate high-quality content including articles, videos, infographics, and press releases.
• Execute international outreach campaigns to attract foreign investors and stakeholders.
• Provide monthly analytics reports and insights on campaign performance.
• Coordinate campaign reporting and analytics to measure ROI and engagement metrics.
• Ensure compliance with government guidelines and branding standards.
| Service Component | Description |
|---|---|
| Social Media Management | Daily posting, engagement, and campaign monitoring |
| SEO & Search Visibility | Keyword optimization, backlinking, site audits |
| Content Development | Articles, blogs, videos, infographics |
| Analytics & Reporting | Monthly reports, campaign insights |
| International Outreach | Global stakeholder engagement strategies |
• The agency must deliver innovative solutions aligned with GIFT City's branding and strategic goals.
• All deliverables should adhere to timelines and quality standards specified in the contract.
• The project scope includes ongoing optimization and reporting to ensure continuous improvement.
Technical Specifications
| Parameter | Specification |
|---|---|
| Campaign Duration | 24 months |
| SEO Optimization | On-page, off-page, keyword research |
| Content Types | Articles, videos, infographics, press releases |
| Social Media Platforms | Facebook, Twitter, LinkedIn, Instagram |
| Analytics Tools | Google Analytics, SEMrush, Ahrefs |
| Reporting Frequency | Monthly and quarterly reports |
| Campaign Reach | Global, with focus on target markets |
The agency must employ latest SEO techniques and digital marketing tools to ensure optimal visibility and engagement. The process includes:
- Conduct initial audit and strategy planning.
- Develop content and outreach plans.
- Execute campaigns across platforms.
- Monitor performance metrics.
- Optimize campaigns based on analytics insights.
- Provide regular reports and recommendations for improvement.
Financial Requirements
The estimated budget for this project ranges between ₹50 lakh to ₹1.5 crore over 24 months, covering content creation, campaign management, SEO tools, and analytics services. Payments will be scheduled as follows:
- Initial advance upon contract signing.
- Monthly installments based on deliverables.
- Final payment after project completion and approval.
| Cost Component | Estimated Cost |
|---|---|
| Content Development | ₹15 lakh |
| Social Media Management | ₹20 lakh |
| SEO & Optimization | ₹10 lakh |
| Analytics & Reporting | ₹5 lakh |
| Miscellaneous & Contingency | ₹10 lakh |
All payments are subject to performance milestones and approval of deliverables. The agency must provide detailed cost breakdowns and adhere to the budget constraints specified in the tender documents.
Tender Data
Bid Details
Tender Type
Open
Sector
Urban Development
Tender Fee
₹10,000
Contract Form
Fixed-rate
Completion Period
24 Months
Currency Type
Single
Bid Submission Start
01-10-2026 18:00:00
Document Download End
21-10-2026 12:00:00
Bid Validity
180 Days
Additional Tender Data
Commercial Details
Tender Category
Service
Bid To RA
No
Item Category
Services
Authority & Contact
Officer Inviting Bids
The General Manager (P&C)
Bid Opening Authority
General Manager (P&C) , Gujarat International Finance Tec-City Company Limited
Address
EPS - Building no. 49A, Block 49, Zone 04, Gyan Marg, GIFT City, Gandhinagar – 382050 Taluka & District: Gandhinagar-382050
Contact Details
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End-to-end support — bid preparation, GeM registration, document filing & compliance by industry experts.
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Documents 1
RFP document.pdf
TENDER_DOCUMENT
Categories
6
Bidding Process
Process Timeline
21-10-2026 15:30
21-10-2026 15:35
Required Forms
Preliminary
Tender Fee Form
Library-Standard
Emd Fee Form
Library-Standard
Technical
Technical Bid Submission
User Defined Template-Standard
Commercial
Price Bid Form
Library-Secured
Required Documents
Stage - Preliminary Stage
Kindly Attached scan copy of Tender Fee Detail
RequiredKindly Attached scan copy of EMD Detail
RequiredStage - Technical Stage
Documents supporting to Technical Eligibility Criteria
RequiredDocuments supporting to Financial Eligibility Criteria
RequiredSigned bid document, Pre-Bid Clarification and Addendum
RequiredBidder company credentials GST, PAN, Cancelled cheque, MOA, AOA
RequiredCompany Profile
RequiredFormats mentioned in bid document
RequiredOther documents, if any
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Eligibility Criteria
- ✓ Must have a minimum of 5 years of experience in digital marketing and SEO services.
- ✓ Proven track record of managing government or large urban development projects.
- ✓ Must possess ISO certifications or equivalent quality standards.
- ✓ Financially stable with annual turnover of at least ₹10 crore in the last 3 years.
- ✓ Must have valid Digital Certificates as per Indian IT Act for secure online bidding.
| Qualification Criteria | Minimum Requirement |
|---|---|
| Experience | 5+ years in digital marketing & SEO |
| Turnover | ₹10 crore annually in last 3 years |
| Certifications | ISO or equivalent |
| Technical Capacity | Proven experience with government projects |
| Financial Stability | Audited financial statements for last 3 years |
- ✓ Bidders must submit all required documents, including company credentials, GST, PAN, MOA, AOA, and technical certifications.
- ✓ The bidder should demonstrate innovative digital outreach strategies and analytics expertise.
Frequently Asked Questions
Key insights about GUJARAT tender market
What is the primary objective of this tender?
This tender aims to appoint an Integrated Agency responsible for Social Media Management, Digital Marketing, International Outreach, Search Visibility Optimization, Content Development, Analytics, and Campaign Reporting for GIFT City. The goal is to enhance GIFT City's global presence and digital engagement through innovative marketing strategies.
Who can participate in this tender?
Eligible bidders include digital marketing agencies, social media management firms, SEO specialists, content creators, and analytics service providers with proven experience in government or large-scale urban development projects. Bidders must meet technical and financial eligibility criteria as outlined in the tender documents.
What are the key deliverables expected from the successful bidder?
Deliverables include comprehensive social media campaigns, SEO optimization, content development, international outreach programs, detailed analytics reports, and campaign performance reporting over a 24-month period, ensuring increased visibility and engagement for GIFT City.
What is the deadline for bid submission?
The bid submission deadline is 21st October 2026 at 3:00 PM. Bidders must submit all required documents and bid proposals electronically via the nProcure portal before this deadline. Late submissions will not be accepted.
How can bidders access the tender documents and get support?
Tender documents are available for download at https://tender.nprocure.com. For support, bidders can contact the nProcure Support Team at +91-79-40007517 or email [email protected]. Free training sessions are organized every Saturday at GNFC Ltd., Ahmedabad.