Government Tender for Empanelment of Marketing, Advertising & Media Planning Agencies
Bid Publish Date
19-Dec-2025, 2:27 pm
Bid End Date
17-Jan-2026, 3:00 pm
Location
Progress
Tender Type
Open
Sector
State Governments & UT
Contract Form
Works
Completion Period
As per tender Document Attached
Currency Type
Single
Categories
5
This government tender from Gujarat offers empanelment opportunities for marketing, advertising, and media planning agencies to collaborate on public communication initiatives. Managed by Gujarat Livelihood Promotion Company Ltd, the tender aims to select experienced agencies capable of executing innovative campaigns across multiple media channels. The process involves online submission of technical and financial bids, with a focus on transparency, technical competence, and cost-effectiveness. Successful bidders will support government programs aimed at rural development and livelihood promotion, ensuring effective outreach and engagement. The tender provides a strategic platform for advertising agencies to partner with government entities, showcase their expertise, and contribute to impactful public communication efforts. Key dates include bid opening on 19-12-2025, bid submission deadline on 09-01-2026, and evaluation scheduled shortly thereafter. Interested agencies are encouraged to review the detailed tender document and participate through the official online portal for a chance to be part of Gujarat’s development initiatives.
Scope Of Work
The selected agencies will be responsible for providing comprehensive marketing, advertising, and media planning services as per the tender requirements. Key deliverables include:
- Development of innovative marketing strategies tailored to government programs
- Creation of advertising campaigns across multiple media channels
- Media planning and buying to ensure optimal outreach
- Regular reporting and analytics on campaign performance
The process involves the following steps:
- Submission of technical and financial bids via the online portal.
- Evaluation of technical proposals based on predefined criteria.
- Shortlisting of agencies for technical approval.
- Commercial bid opening and final selection.
Agencies must ensure all technical documents are attached as per the tender terms, including proof of EMD (Earnest Money Deposit) of INR 1,500,000. The scope also emphasizes adherence to timelines, quality standards, and compliance with government communication policies.
| Specification | Details |
|---|---|
| EMD Amount | INR 1,500,000 |
| Document Submission | Digital copies via nProcure portal |
| Evaluation Stages | Primary, Technical, Commercial |
| Completion Period | As per tender document attached |
All services must align with the guidelines provided in the tender document and adhere to the specified evaluation and selection process.
Technical Specifications
Agencies must demonstrate technical competence in media planning and advertising. Technical specifications include:
| Parameter | Requirement |
|---|---|
| Media Channels | Digital, Print, Radio, TV |
| Campaign Duration | As per project scope |
| Reporting | Weekly and monthly performance reports |
| Tools & Software | Use of industry-standard media planning and analytics tools |
Procedures include:
- Preparing detailed media plans.
- Executing advertising campaigns.
- Monitoring and optimizing campaigns.
- Providing performance reports.
Technical compliance must be demonstrated through relevant experience, certifications, and previous successful campaigns. Agencies should ensure their technical bid includes all required documentation and proof of technical capability.
Financial Requirements
The financial proposal should include a detailed breakdown of costs associated with media planning, campaign execution, creative development, and reporting. The estimated budget is not specified; however, bidders must submit a competitive price bid aligned with the scope of work.
| Cost Component | Estimated Cost |
|---|---|
| Creative Development | Variable |
| Media Buying | Variable |
| Reporting & Analytics | Variable |
| Miscellaneous | Variable |
Payment terms are typically milestone-based, with payments released upon completion of specified deliverables. The total bid amount must be inclusive of all taxes and applicable charges. Bidders should ensure transparency and clarity in their financial proposals to facilitate smooth evaluation.
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Eligibility Criteria
- ✓ Must have valid digital signature certificates issued by licensed Certifying Authorities in India.
- ✓ Must submit a scanned copy of the Tender EMD of INR 1,500,000.
- ✓ Must attach all technical documents as per tender terms and conditions.
- ✓ Bidders should have relevant experience in marketing, advertising, and media planning.
- ✓ Companies must be registered entities with valid business licenses.
| Qualification Requirement | Details |
|---|---|
| Financial Criteria | Turnover of at least INR 5 million in the last 3 years |
| Experience | Minimum 3 years in marketing and advertising services |
| Certification | Valid digital signature certificate and relevant licenses |
Bidders must meet all eligibility criteria to qualify for the technical and commercial evaluation stages.
Bidding Process
Process Timeline
17-01-2026 15:30
17-01-2026 15:35
Required Forms
PRIMARY
Emd Fee Form
Library-Standard
TECHNICAL
TECHNICAL BID
User Defined Template-Standard
COMMERCIAL
Price Bid Form
Library-Secured
Required Documents
Stage - PRIMARY STAGE
ATTACH SCAN COPY OF TENDER EMD
RequiredForm - Emd Fee Form
Provide any proof of EMD Document
Stage - TECHNICAL STAGE
ATTACH ALL TECHNICAL DOCUMENTS AS PER TENDER TERMS AND CONDITIONS.
RequiredFrequently Asked Questions
Key insights about GUJARAT tender market
What is the main purpose of this government tender?
This tender seeks to empanel qualified agencies for marketing, advertising, and media planning services to support government communication initiatives in Gujarat. It aims to select agencies capable of enhancing outreach efforts for rural development programs.
Who can participate in this tender?
Eligible participants include advertising agencies, media planning firms, digital marketing companies, and creative service providers with relevant experience, valid licenses, and digital signatures. Bidders must meet the specified eligibility criteria outlined in the tender document.
What are the key dates and deadlines for submission?
Bid submissions open on 19-12-2025 at 14:27 and close on 09-01-2026 at 15:00. The technical evaluation is scheduled for 09-01-2026 at 15:35. It is crucial for bidders to submit all required documents before the deadline to ensure consideration.
How can I prepare my bid for this tender?
Bidders should download the tender document, prepare technical and financial proposals aligned with the scope, attach all required documents (including EMD proof), and submit electronically via the nProcure portal. Attending the free vendor training sessions can also enhance bid preparation.
What are the evaluation criteria for selecting agencies?
Selection is based on technical competence (50%), cost-effectiveness (30%), past performance (10%), and innovation (10%). Bidders must meet minimum thresholds, including a 70% technical score, to qualify for final evaluation.
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Documents 1
EOI for Marketing Advertising and Media Planning Agency.pdf
TENDER_DOCUMENT