Government Tender for Social Media Management Agency for Vibrant Gujarat Regional Conferences
Bid Publish Date
11-Jun-2025, 11:20 am
Bid End Date
20-Jun-2025, 6:30 am
EMD
₹5,00,000
Location
Progress
Tender Type
Open
Sector
State Governments & UT
Tender Fee
₹5,000
Contract Form
Works
Completion Period
As per tender Document Attached
Currency Type
Single
Categories
4
This government tender offers an exciting opportunity for social media agencies to partner with the Gujarat government in promoting the Vibrant Gujarat Regional Conferences. The project involves comprehensive social media management, including content creation, platform management, targeted advertising, and performance analytics. Managed by the Industrial Extension Bureau, this tender emphasizes transparency, innovation, and effective outreach to regional audiences. Bidders with proven experience in digital marketing, government projects, and large-scale event promotion are encouraged to participate. The tender process is open, with a deadline of 20th June 2025, and requires submission of technical and financial proposals along with supporting documents. Successful bidders will contribute significantly to Gujarat’s regional development initiatives through impactful social media campaigns. This is a prime opportunity for agencies to showcase their expertise in digital outreach, enhance their portfolio, and collaborate with a prestigious government project. The tender ensures a transparent selection process and offers competitive remuneration based on deliverables and performance.
Scope Of Work
The selected social media management agency will be responsible for the following deliverables:
- Developing a comprehensive social media strategy tailored to the Vibrant Gujarat Regional Conferences.
- Creating engaging content including posts, videos, and infographics.
- Managing and monitoring social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
- Running targeted advertising campaigns to maximize outreach.
- Providing regular analytics and performance reports.
The process includes:
- Submission of technical and financial proposals.
- Evaluation and shortlisting of bids.
- Final selection and contract signing.
- Implementation of social media campaigns as per approved plan.
- Continuous monitoring and reporting during the event period.
Key requirements:
- Proven experience in social media marketing for government or large-scale events.
- Ability to deliver creative content within specified timelines.
- Compliance with government digital communication standards.
| Parameter | Specification |
|---|---|
| Duration | As per tender document attached |
| Platforms | Facebook, Twitter, LinkedIn, Instagram |
| Content Types | Text, Images, Videos, Infographics |
| Reporting | Weekly performance reports |
The agency must ensure all deliverables meet the standards outlined in the tender document and adhere to the specified timelines.
Technical Specifications
The agency must utilize standard digital marketing tools and platforms to execute the campaign. Technical parameters include:
| Parameter | Requirement |
|---|---|
| Content Management | Use of approved content templates |
| Platform Compatibility | All social media platforms must be optimized |
| Data Security | Ensure compliance with government data security standards |
| Reporting Tools | Use of analytics software for real-time monitoring |
Sequential process:
- Develop content calendar.
- Create content assets.
- Launch initial campaigns.
- Monitor and optimize campaigns.
- Provide performance reports.
Technical compliance includes adherence to government guidelines on digital communication and security protocols, ensuring transparency and accountability throughout the project.
Financial Requirements
The estimated budget for this project ranges between INR 10 lakhs to INR 15 lakhs, depending on the scope and scale of campaign activities. The cost breakdown includes:
| Cost Component | Estimated Cost |
|---|---|
| Content Creation | INR 4 lakhs |
| Social Media Advertising | INR 6 lakhs |
| Monitoring & Reporting | INR 2 lakhs |
| Miscellaneous | INR 1 lakh |
Payment terms are as follows:
- 30% advance upon contract signing.
- 40% after initial campaign launch.
- 30% upon successful completion and submission of final reports.
All payments are subject to approval of deliverables and compliance with contractual obligations.
Documents 2
Draft_SM_VGRC_1.6.pdf
TENDER_DOCUMENT
Corrigendum-1_Social Media_Merged.pdf
TENDER_DOCUMENT
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Eligibility Criteria
✓ Must have prior experience in managing social media campaigns for government or large-scale events.
✓ Must possess valid digital certificates and certifications relevant to digital marketing.
✓ Must submit all required documents, including tender fee, EMD, and technical supporting documents.
✓ The bidder should have a minimum annual turnover of INR 50 lakhs for the last three financial years.
✓ The bidder must be registered under applicable Indian laws and possess GST registration.
| Qualification Criteria | Minimum Requirement |
|---|---|
| Experience in government projects | At least 3 years |
| Financial Turnover | INR 50 lakhs annually |
| Technical Certifications | Valid digital marketing certifications |
| EMD Submission | INR 5,00,000 |
| Tender Fee | INR 5,000 |
Note: Bidders must submit all documents as per the tender guidelines to qualify for evaluation.
Bidding Process
Process Timeline
20-06-2025 12:10
Required Forms
PRIMARY
PRIMARY DETAIL
User Defined Template-Standard
Tender Fee Form
Library-Standard
Emd Fee Form
Library-Standard
COMMERCIAL
FINANCIAL PROPOSAL for VGRC
User Defined Template-Secured
Annexure X
User Defined Template-Secured
Required Documents
Stage - PRIMARY STAGE
please attach tender fee, emd and all technical supporting documents as per tender terms and conditions
RequiredForm - Tender Fee Form
Provide any proof of Bid Processing Fee
Form - Emd Fee Form
Provide any proof of EMD Document
Frequently Asked Questions
Key insights about GUJARAT tender market
What is the main objective of this government tender?
This tender aims to select a qualified Social Media Management Agency to handle digital campaigns for the Vibrant Gujarat Regional Conferences, enhancing visibility and engagement across Gujarat's social media platforms.
Who is eligible to participate in this tender?
Eligible bidders must have proven experience in government or large-scale event campaigns, hold valid digital certifications, submit all required documents including tender fee and EMD, and meet financial criteria such as a minimum annual turnover of INR 50 lakhs for the last three years.
What are the key dates and deadlines for this tender?
Bid submissions open on 11th June 2025 at 4:50 PM and close on 20th June 2025 at 12:00 PM. The bid opening is scheduled for 20th June 2025 at 12:10 PM. Ensure all documents are uploaded before the deadline to avoid disqualification.
What is the estimated budget for this project?
The project budget ranges from INR 10 lakhs to INR 15 lakhs, covering content creation, social media advertising, monitoring, and reporting. Payment will be made in installments based on milestone achievements and approval of deliverables.
How can I get assistance or clarifications regarding the tender?
Bidders can contact the General Manager at 7923256592 or email [email protected]. Additionally, free vendor training sessions are organized every Saturday at (n)Code Solutions, Ahmedabad, to assist bidders in understanding the process.
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Documents 2
Draft_SM_VGRC_1.6.pdf
TENDER_DOCUMENT
Corrigendum-1_Social Media_Merged.pdf
TENDER_DOCUMENT