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Open State Governments & UT NPROCURE

Government Tender for Social Media Management Agency for Vibrant Gujarat Conferences

Bid Publish Date

21-Jun-2025, 6:20 am

Bid End Date

07-Jul-2025, 6:30 am

EMD

₹5,00,000

Location

GANDHINAGAR , GUJARAT

Progress

Issue21-Jun-2025, 6:20 am
AwardPending
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Tender Type

Open

Sector

State Governments & UT

Tender Fee

₹5,000

Contract Form

Works

Completion Period

As per tender Document Attached

Currency Type

Single

Categories 3

SERVICES ADVERTISE AGENCY ADVERTISING CONSULTANCY

This government tender invites qualified social media agencies to participate in the selection process for managing digital outreach for the Vibrant Gujarat Regional Conferences. Organized by the Industrial Extension Bureau, Gujarat, this project aims to enhance the visibility and engagement of Gujarat's regional development initiatives through strategic social media campaigns. Bidders must meet specific eligibility criteria, including technical expertise and financial stability, and submit all required documents before the deadline. The tender process involves multiple stages, including technical and financial evaluations, with the final award based on quality, experience, and cost-effectiveness. This is a significant opportunity for digital marketing firms seeking government projects to showcase their capabilities and contribute to Gujarat’s growth story.

Scope Of Work

The selected agency will be responsible for the following:

  • Developing a comprehensive social media strategy tailored to the Vibrant Gujarat Conferences.
  • Creating engaging content including posts, videos, and infographics.
  • Managing social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
  • Running targeted advertising campaigns to maximize outreach.
  • Monitoring and analyzing campaign performance with regular reports.

The process includes:

  1. Submission of technical and financial proposals.
  2. Evaluation of bids based on technical expertise and cost.
  3. Final selection and contract signing.

Key deliverables include:

Deliverable Description
Content Calendar Monthly plan of posts and campaigns
Campaign Reports Performance metrics and insights
Final Report Summary of activities and outcomes

The agency must ensure compliance with all guidelines specified in the tender document and adhere to deadlines for deliverables.

Technical requirements include proficiency in social media tools, experience with large-scale events, and ability to deliver measurable results.

Technical Specifications

The agency must utilize advanced social media management tools such as Hootsuite, Buffer, or Sprout Social. Technical parameters include:

Parameter Specification
Content Delivery Daily posts, videos, and infographics
Campaign Duration As per event schedule, with flexibility for adjustments
Performance Metrics Reach, engagement, conversions
Data Security Compliant with data privacy standards

Sequential process:

  1. Submit technical proposal.
  2. Undergo technical evaluation.
  3. Finalize contract based on technical compliance and cost.

The agency should ensure all technical deliverables meet the specified standards and timelines.

Financial Requirements

The estimated budget for this project ranges from ₹10 lakhs to ₹15 lakhs, inclusive of all expenses. The financial proposal should include:

Cost Component Estimated Cost
Content Creation ₹4 lakhs
Campaign Management ₹6 lakhs
Advertising Budget ₹3 lakhs

Payment terms are as follows:

  • 30% advance upon contract signing.
  • 40% after mid-term review.
  • 30% upon final delivery and approval.

Bidders must submit a detailed financial proposal aligned with the above structure, including all applicable taxes and charges.

Documents 2

2nd Attempt_Draft_SM_VGRC_1.7.pdf

TENDER_DOCUMENT

Corrigendum_SM AND PR_Date Extension.pdf

TENDER_DOCUMENT

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Eligibility Criteria

✓ Must have a valid Digital Certificate as per the Information Technology Act-2000.
✓ Proven experience in managing social media campaigns for government or large organizations.
✓ Demonstrated ability to handle multi-platform social media marketing.
✓ Financial stability with annual turnover exceeding specified thresholds.

Qualification Criterion Minimum Requirement
Experience At least 3 years in social media marketing
Certification Valid Digital Certificate issued by licensed Certifying Authority
Financials Annual turnover of at least ₹50 lakhs in the last financial year
Past Projects Successful execution of at least 2 government or large-scale campaigns

Bidders must submit all relevant documents, including tender fee, EMD, and technical supporting documents, as specified in the tender terms.

Bidding Process

Process Timeline

1. PRIMARY STAGE

07-07-2025 12:10

2. COMMERCIAL STAGE

Required Forms

PRIMARY

PRIMARY DETAIL

User Defined Template-Standard

Required

Tender Fee Form

Library-Standard

Required

Emd Fee Form

Library-Standard

Required

COMMERCIAL

FINANCIAL PROPOSAL for VGRC

User Defined Template-Secured

Required

Annexure X

User Defined Template-Secured

Required

Required Documents

Stage - PRIMARY STAGE

1

please attach tender fee, emd and all technical supporting documents as per tender terms and conditions

Required

Form - Tender Fee Form

1

Provide any proof of Bid Processing Fee

Form - Emd Fee Form

1

Provide any proof of EMD Document

Frequently Asked Questions

Key insights about GUJARAT tender market

What is the main objective of this government tender?

This tender aims to select a qualified Social Media Management Agency to promote the Vibrant Gujarat Regional Conferences. The agency will handle content creation, campaign management, and outreach activities to enhance the visibility of the event series, contributing to Gujarat's regional development initiatives.

Who can participate in this tender?

Eligible bidders include digital marketing agencies with proven experience in social media campaigns, government project management, and possessing a valid Digital Certificate. Companies must meet the financial and technical criteria specified in the tender document.

What documents are required for bid submission?

Bidders must submit:

  • Tender fee of ₹5000
  • EMD of ₹5,00,000
  • Technical supporting documents
  • Certification proof
  • Financial proposals
    All documents should be uploaded in the prescribed format before the deadline, ensuring compliance with the tender terms.
What is the evaluation process?

Bids will be evaluated based on technical expertise (60%), past experience (20%), and cost (20%). The process includes technical assessment, presentation (if required), and financial evaluation. Only bids meeting the minimum thresholds will be considered for final award.

How can I get assistance during the bidding process?

Support is available through (n)code solutions, Ahmedabad. Bidders can attend free training sessions every Saturday or contact the support team via email at [email protected] or call 7923256592 for clarifications and technical guidance.