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Open Tourism NPROCURE

Government Tender for Social Media Marketing at Ambaji Temple 2025 - IT & Tourism Sector

Bid Publish Date

05-Jul-2025, 11:30 am

Bid End Date

17-Jul-2025, 8:30 am

EMD

₹20,000

Value

₹20,00,000

Location

BANAS KANTHA , GUJARAT

Progress

Issue05-Jul-2025, 11:30 am
AwardPending
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Tender Type

Open

Sector

Tourism

Tender Fee

₹1,062

Contract Form

Works

Completion Period

1  Months

Currency Type

Single

Categories 2

DIGITAL MARKETING TEMPLE

This government tender offers an excellent opportunity for digital marketing agencies to showcase their expertise by managing social media campaigns during the Bhadarvi Poonam Fair 2025 at Ambaji Temple, Gujarat. The project aims to enhance the event's visibility, attract more visitors, and promote cultural tourism through strategic content creation, targeted advertising, and real-time engagement. Bidders must meet strict eligibility criteria, including experience in social media marketing, relevant certifications, and financial stability. The tender process involves submitting technical and financial proposals via the official online portal, with evaluation based on experience, methodology, and cost. The project duration is one month, with a total estimated budget of INR 20,00,000. Interested agencies should review the detailed terms, deadlines, and submission requirements to participate successfully in this prestigious government project focused on tourism promotion and cultural engagement.

Scope Of Work

The selected agency will be responsible for executing a comprehensive social media marketing campaign during the Bhadarvi Poonam Fair 2025 at Ambaji Temple. Key deliverables include:

  • Developing a detailed social media strategy tailored to the event.
  • Creating engaging content (images, videos, posts) for platforms like Facebook, Instagram, Twitter, and YouTube.
  • Managing daily posts, updates, and live coverage during the event.
  • Running targeted advertising campaigns to maximize reach.
  • Monitoring campaign performance and providing analytics reports.

The process involves:

  1. Submission of initial proposal and strategy plan.
  2. Approval of the strategy by the client.
  3. Content creation and scheduling.
  4. Campaign execution during the event dates.
  5. Post-event performance analysis and reporting.

Important Requirements:

  • The agency must have prior experience in social media marketing for cultural or religious events.
  • Use of approved branding guidelines and event-specific themes.
  • Regular updates and communication with the client.
Platform Content Type Frequency Target Audience
Facebook Posts, Live Videos Daily Visitors, Devotees
Instagram Stories, Posts Daily Youth, Tourists
Twitter Updates, Announcements Twice Daily Media, Public
YouTube Promotional Videos Weekly Broader Audience

The agency shall ensure compliance with all applicable guidelines and obtain necessary permissions for campaign activities.

Technical Specifications

The agency must utilize standard social media tools and platforms such as Facebook, Instagram, Twitter, and YouTube. Technical requirements include:

  • Content must be optimized for each platform.
  • Campaigns should adhere to the branding guidelines provided by the client.
  • Use of analytics tools to track engagement and reach.
  • Content must be approved prior to posting.

Technical parameters:
plaintext

  • Facebook Page Management
  • Instagram Business Account
  • Twitter Handle
  • YouTube Channel
  • Campaign Budget Allocation
  • Performance Metrics (reach, engagement, conversions)

Sequential procedures involve content planning, approval, scheduled posting, live updates, and post-campaign analysis. The agency shall ensure data security and privacy compliance throughout the process.

Financial Requirements

The total estimated budget for this project is INR 20,00,000. The cost breakdown includes:

Item Cost (INR)
Content Creation & Management 10,00,000
Paid Advertising Campaigns 7,00,000
Analytics & Reporting 1,50,000
Miscellaneous & Contingencies 1,50,000

Payment shall be made in installments based on milestones:

  1. 30% upon contract signing.
  2. 40% after content approval and campaign launch.
  3. 30% post-campaign completion and report submission.
    All payments are subject to submission of valid invoices and performance verification.

Documents 4

BHAPU 25_Social Media Managment_Ambaji.pdf

TENDER_DOCUMENT

Price Bid_Social Media Managment Bhapu 2025 .pdf

TENDER_DOCUMENT

Corrigendum_1_Social Media Agency_Bhapu 25.pdf

TENDER_DOCUMENT

Corrigendum_1_Social Media Agency_Bhapu 25.xlsx

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Eligibility Criteria

✓ Must have proven experience in social media marketing, especially for cultural or religious events.
✓ Must possess valid GST registration and Solvency Certificate.
✓ Must submit Experience Certificates from previous relevant projects.
✓ Should have a minimum average annual turnover of INR 50 lakhs over the last three years.
✓ Must provide valid PAN Number.
✓ Submit a non-refundable tender fee of INR 1062 and EMD of INR 20,000.
✓ Must include a Power of Attorney if applicable.

Criterion Requirement
Organization Registration Valid registration proof of the bidding agency
Experience Demonstrated experience in social media campaigns for similar events
Financial Stability Turnover of at least INR 50 lakhs annually in last 3 years
Documentation GST Registration, Solvency Certificate, PAN, Experience Certificates
Bid Security EMD of INR 20,000, payable via DD
Additional Power of Attorney if applicable

Note: All documents must be valid, up-to-date, and submitted as per tender guidelines.

Bidding Process

Process Timeline

1. Technical Bid

18-07-2025 18:00

2. Price Bid

21-07-2025 11:30

Required Forms

Technical

Tender Fee Form

Library-Standard

Required

Emd Fee Form

Library-Standard

Required

Price

Price Bid Form

Library-Secured

Required

Required Documents

Stage - Technical Bid

1

Organisation

Required
2

Experience Certificate

Required
3

GST Registration

Required
4

Solvency Certificate

Required
5

PAN Number

Required
6

Last Three Years Turn Over

Required
7

DD copy of Tender Fee

Required
8

DD copy of EMD

Required
9

Power of Attorney if Applicable

Form - Tender Fee Form

1

Provide any proof of Bid Processing Fee

Form - Emd Fee Form

1

Provide any proof of EMD Document

Frequently Asked Questions

Key insights about GUJARAT tender market

What is the scope of this social media marketing tender?

The scope includes developing a social media strategy, creating engaging content, managing daily posts and live updates during the Bhadarvi Poonam Fair 2025 at Ambaji Temple, running targeted advertising campaigns, and providing performance analytics. The agency must ensure timely content delivery, adherence to branding guidelines, and compliance with all relevant regulations.

What are the eligibility criteria for bidders?

Bidders must have proven experience in social media marketing for similar events, valid GST registration, Solvency Certificate, and submit experience certificates. They should have an average annual turnover of at least INR 50 lakhs over the last three years, along with valid PAN, tender fee, and EMD submissions. Power of Attorney is optional if applicable.

What is the deadline for bid submission?

The last date for bid submission is July 17, 2025, at 2:00 PM. Bidders must upload all required documents and complete the submission process on the official portal before this deadline to be considered for evaluation.

How will the evaluation of bids be conducted?

Bids will be evaluated based on technical competence, experience, methodology, past performance, and financial proposals. A scoring matrix assigns weightages to each criterion, with a minimum technical score of 60% required for qualification. The final decision will be based on the combined technical and financial scores.

What are the key dates to remember for this tender?

Important dates include the bid start date (July 5, 2025), bid end date (July 17, 2025), technical evaluation (July 18, 2025), and price bid opening (July 21, 2025). Bidders should ensure timely submissions and attend the scheduled evaluation meetings.