Open State Governments & UT NPROCURE

Gujarat GSRTC Tender for Sole Agent for Bus Station Advertisement Display 2025

Bid Publish Date

25-Nov-2025, 3:45 pm

Bid End Date

23-Dec-2025, 6:00 pm

Location

AHMADABAD , GUJARAT

Progress

Issue25-Nov-2025, 3:45 pm
AwardPending
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Tender Type

Open

Sector

State Governments & UT

Tender Fee

₹17,700

Contract Form

Works

Completion Period

As per tender Document Attached

Currency Type

Single

Categories 2

MISCELLANEOUS ADVERTISEMENT

The Gujarat State Road Transport Corporation (GSRTC) has announced a government tender for the appointment of a sole advertising agent responsible for displaying advertisements at bus stations and control points across Gujarat. This open tender offers a strategic opportunity for advertising agencies and media companies to collaborate with a major state transport authority, enhancing transit advertising visibility while generating revenue. Bidders must meet specific eligibility criteria, including experience, certification, and financial stability. The scope includes division-wise advertisement management, installation, and maintenance, with technical specifications supporting both digital and static media. The procurement process involves online submission of bids, evaluation based on experience, cost, and compliance, and adherence to strict deadlines. The project aims to modernize transit advertising, improve revenue streams, and enhance passenger experience through effective visual communication. Interested companies should review the detailed tender document, participate in training sessions, and submit their bids before the deadline of December 23, 2025.

Scope Of Work

The selected agency will be responsible for:

  • Division-wise display of advertisements at designated bus stations and control points.
  • Managing the installation, maintenance, and removal of advertisement displays.
  • Ensuring compliance with government advertising standards and regulations.
  • Coordinating with GSRTC for scheduling and approval of advertisements.
  • Providing periodic reports on advertisement performance and revenue.

The process involves:

  1. Submission of technical and financial bids via the online portal.
  2. Evaluation of bids based on predefined criteria.
  3. Awarding of the contract to the successful bidder.
  4. Implementation of advertisement displays as per agreed terms.
  5. Regular monitoring and reporting.
Key Specifications Details
Display Area Division-wise bus stations & control points
Advertisement Types Digital, static, or mixed media
Contract Duration As per tender document
Maintenance Regular upkeep and timely replacement
Compliance Adherence to government advertising policies

Technical Specifications

The advertisement displays should support digital and static media with the following technical parameters:

Parameter Specification
Display Type Digital LED screens & static boards
Resolution Minimum 4K for digital displays
Power Supply 220V AC, 50Hz
Maintenance Scheduled quarterly checks
Software Compatible with standard advertising management systems

The process involves:

  • Designing advertisement layouts.
  • Installing display units at designated locations.
  • Testing for visibility and compliance.
  • Regular updates and maintenance.

plaintext
Display Size: 55 inches
Resolution: 3840 x 2160 pixels
Power Consumption: Max 150W
Connectivity: Wi-Fi & LAN

Financial Requirements

The estimated budget for this project ranges from INR 10 lakh to INR 20 lakh, depending on the scope and scale of advertisement displays across divisions. The payment schedule will be as follows:

  • 30% advance upon contract signing.
  • 40% after installation and initial setup.
  • 30% upon successful completion and approval.
Cost Component Amount (INR)
Installation & Setup INR 4 lakh
Monthly Maintenance INR 50,000
Miscellaneous & Contingencies INR 1 lakh

Bidders must submit a detailed financial proposal along with their technical bid, adhering to the guidelines specified in the tender document.

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Eligibility Criteria

✓ Must have proven experience in advertising, media, or related sectors.
✓ Must possess valid digital certificates as per IT Act-2000.
✓ Financial stability with minimum turnover criteria as specified in the tender document.
✓ Must not have any pending legal disputes or violations related to previous contracts.

Qualification Criteria Minimum Requirement
Experience At least 3 years in advertising/media
Financial Turnover INR 50 lakh in the last fiscal year
Certification Valid digital signature certificates
Legal Status Registered company with GST and PAN
Past Performance Successful completion of similar projects

Bidding Process

Process Timeline

1. PRELIMINARY STAGE

24-12-2025 14:15

2. COMMERCIAL STAGE

24-12-2025 14:30

Required Forms

PRELIMINARY

Tender Fee

User Defined Template-Standard

Required

Emd Fee Form

Library-Standard

Required

e-Auction Details

User Defined Template-Standard

Required

COMMERCIAL

PRICE BID

User Defined Template-Secured

Required

Required Documents

Documents required

1

09 Divi Hordigns Tender RFP Nov-25-1.pdf

Frequently Asked Questions

Key insights about GUJARAT tender market

What is the main purpose of this GSRTC tender?

This tender aims to appoint a sole advertising agent responsible for division-wise display of advertisements at bus stations and control points across Gujarat. The selected agency will manage the installation, maintenance, and display of various advertising media, helping GSRTC generate additional revenue while enhancing transit station aesthetics.

Who can participate in this tender?

Eligible bidders must have proven experience in advertising or media, possess valid digital signatures, and demonstrate financial stability with a minimum turnover of INR 50 lakh in the last fiscal year. Companies with prior successful projects in transit advertising are preferred.

What are the key dates and deadlines for this tender?

The bid submission deadline is 23rd December 2025 at 18:00. The technical evaluation will occur on 24th December 2025 at 14:15, followed by the commercial evaluation at 14:30. Bidders must download tender documents before 23rd December 2025. Timely submission is crucial for participation.

What technical specifications must the advertisement displays meet?

Displays should support digital and static media, with minimum 4K resolution for digital screens. Key parameters include 55-inch size, Wi-Fi and LAN connectivity, and power supply of 220V AC. Regular maintenance and updates are mandatory to ensure high visibility and compliance.

How is the bidding process structured?

The process involves downloading the tender, submitting technical and financial bids electronically, and attending evaluation meetings. Bids are evaluated based on experience, cost, and compliance. The entire process emphasizes transparency, with clear timelines and criteria for selection.