Open State Governments & UT NPROCURE

Gujarat Metro Rail Corporation Tender for Exclusive Train Wrapping & Advertising Rights

Bid Publish Date

19-Nov-2025, 11:10 pm

Bid End Date

20-Dec-2025, 3:00 pm

Location

GANDHINAGAR , GUJARAT

Progress

Issue19-Nov-2025, 11:10 pm
AwardPending
Explore all 4 tabs to view complete tender details

Tender Type

Open

Sector

State Governments & UT

Tender Fee

₹25,000

Contract Form

Service

Completion Period

As per tender Document Attached

Currency Type

Single

Categories 2

SERVICES ADVERTISEMENT

Gujarat Metro Rail Corporation (GMRC) Limited is inviting bids for the exclusive licensing of train wrapping and advertising rights on its East-West (EW) Metro Corridor. This three-year contract offers a significant opportunity for advertising agencies and media companies to enhance their brand visibility across Gandhinagar and Ahmedabad. The project involves designing, installing, and maintaining high-quality train wraps, ensuring safety compliance and maximum exposure. Bidders must meet strict eligibility criteria, including experience in transit advertising and financial stability. The tender process includes detailed technical and financial evaluations, with transparent scoring mechanisms. This initiative aims to generate revenue for GMRC while providing innovative advertising solutions in a rapidly growing urban transit environment. The tender offers a unique platform for companies seeking to expand their presence in the public transport advertising sector, leveraging the high footfall and visibility of metro trains in Gujarat.

Scope Of Work

• Provide comprehensive licensing services for exclusive train wrapping and advertising rights on GMRC's East-West Metro Corridor.
• Design, produce, and install train wraps and advertisements in accordance with GMRC branding guidelines.
• Maintain the quality and safety standards of all advertising materials throughout the contract period.
• Regularly monitor and report on the condition of advertising installations.
• Remove and replace advertisements as per contractual schedules.
• Ensure compliance with local regulations and safety protocols.

The process includes:

  1. Submission of technical and financial bids.
  2. Evaluation by GMRC based on predefined criteria.
  3. Contract award to the successful bidder.
  4. Implementation of train wrapping and advertising within the stipulated timeline.
  5. Periodic review and renewal options based on performance.
Specification Details
Contract Duration 3 years
Area of Operation East-West (EW) Metro Corridor, Gandhinagar & Ahmedabad
Advertising Space Entire train exterior surfaces
Design Approval GMRC prior approval required
Maintenance Ongoing monitoring and upkeep
Safety Standards Must adhere to Indian safety regulations

This scope aims to maximize visibility and revenue, providing innovative advertising solutions aligned with GMRC's branding and safety standards.

Technical Specifications

The selected bidder must ensure:

  • Use of high-quality, weather-resistant materials for train wraps.
  • Designs should be approved by GMRC before installation.
  • All advertising must comply with safety and visibility standards.
  • Installation and removal procedures must not interfere with train operations.
  • Technical parameters:
    plaintext
    Material: Vinyl with UV coating
    Durability: Minimum 3 years
    Installation Time: Not exceeding 48 hours per train
    Design Resolution: Minimum 300 DPI

Financial Requirements

The financial bid should include the license fee structure, which will be evaluated based on the proposed amount. The estimated budget for this project ranges from ₹X lakhs to ₹Y lakhs over three years. Payment terms are as follows:

  • An initial security deposit of 10% of the license fee.
  • Quarterly payments based on milestones.
  • Final payment upon completion of installation and approval.
Cost Component Amount (INR)
License Fee To be quoted
Security Deposit 10% of license fee
Maintenance & Monitoring Included in license fee
Penalties for non-compliance As per contract

All payments are subject to applicable taxes and GST as per government regulations.

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Eligibility Criteria

✓ Must have a valid GST Registration Certificate.
✓ Must submit a Demand Draft or Banker's Cheque for tender fees of ₹25,000.
✓ Must provide a valid Tender Security instrument.
✓ Must submit Audited Balance Sheets for the last 3 financial years.
✓ Must furnish Power of Attorney, MOA, AOA, MOU, or Certificate of Incorporation.
✓ Must complete all relevant forms as specified in the RFP document.
✓ Must demonstrate experience in media rights management or advertising services.
✓ Must have a proven track record of executing similar projects.

Financial Qualification Details
Minimum Turnover ₹X Crores in last 3 years
Experience At least 2 similar projects in metro or transit advertising
Technical Capability Adequate infrastructure for design, installation, and maintenance

Note: Bidders failing to meet these criteria will be disqualified from the process.

Bidding Process

Process Timeline

1. Technical Bid

20-12-2025 15:30

2. Financial Bid

Required Forms

Technical

Tender Fee and EMD

User Defined Template-Standard

Required

Financial

Financial Bid- License Fees

User Defined Template-Secured

Required

Required Documents

Stage - Technical Bid

1

Scanned Copy of Tender Fees instrument (Demand Draft /Bankers cheque)

Required
2

Scanned Copy of Tender Security instrument

Required
3

Audited Balance Sheets of Last 3 Financial Years

Required
4

Power of Attorney, MOA, AOA, MOU, Certificate of Incorporation

Required
5

All relevant forms as mentioned in RFP Document

Required
6

GST Registration Certificate

Required
7

All Applicable Annexures of RFP Documents

Required
8

Any other document as per the requirement of Tender

Frequently Asked Questions

Key insights about GUJARAT tender market

What is the scope of this tender?

This tender involves licensing exclusive train wrapping and advertisement rights on the GMRC East-West Metro Corridor for a period of three years. Bidders will be responsible for designing, installing, maintaining, and removing advertisements, ensuring compliance with safety standards, and maximizing visibility on metro trains in Gandhinagar and Ahmedabad.

Who is eligible to bid for this project?

Eligible bidders must have a valid GST Registration, submit the required tender fee and security deposit, and demonstrate experience in media rights or advertising projects. They should also provide audited financial statements for the last three years and relevant legal documents such as MOA, AOA, or Certificate of Incorporation. Experience in similar metro or transit advertising projects is preferred.

What are the key dates for submission and evaluation?

The bid submission starts on 19-11-2025 and closes on 20-12-2025 at 15:00. The technical evaluation will be conducted on 20-12-2025 at 15:30, with the contract award notified shortly after. Bidders should ensure all documents are submitted before the deadline to avoid disqualification.

What are the technical requirements for advertisements?

Advertisements must be made using weather-resistant vinyl materials with UV coating for durability. Designs require GMRC approval prior to installation. All materials must meet Indian safety and quality standards. Installation should be completed within 48 hours per train, ensuring minimal disruption to train operations.

How is the financial bid evaluated?

The financial bid accounts for the license fee proposed by bidders, with a minimum security deposit of 10% of the license fee. The evaluation considers cost competitiveness, experience, and compliance with technical and safety standards. The highest-scoring bid will be awarded the contract, with payments structured quarterly based on milestones.

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