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Open State Governments & UT NPROCURE

Gujarat Science City PR & Digital Marketing Agency Tender - Government Works Opportunity

Bid Publish Date

04-Jun-2026, 5:00 pm

Bid End Date

24-Jun-2026, 6:00 pm

Progress

Issue04-Jun-2026, 5:00 pm
AwardPending
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Tender Type

Open

Sector

State Governments & UT

Tender Fee

₹5,000

Contract Form

Works

Completion Period

As per tender Document Attached

Currency Type

Single

This government tender from the Gujarat Council of Science City offers an exclusive opportunity for digital marketing and PR agencies to partner with a leading scientific institution in Gujarat. The project involves selecting a qualified agency to develop and implement comprehensive PR and digital marketing strategies aimed at promoting Gujarat Science City’s scientific initiatives, educational programs, and public outreach. The tender process is open to experienced agencies with proven capabilities in government communication, digital campaigns, and media outreach. With a budget estimated between Rs. 10 lakh and Rs. 15 lakh, this project provides a significant platform for agencies to showcase their expertise in engaging diverse audiences through innovative digital solutions and strategic PR activities. Interested bidders must adhere to strict deadlines, submit all necessary documents, and meet eligibility criteria to participate in this competitive government bidding process. This is a unique chance to contribute to a prestigious scientific and educational project in Gujarat, with opportunities for visibility and long-term collaboration.

Scope Of Work

The selected agency will be responsible for providing end-to-end PR and digital marketing services for Gujarat Science City. Key deliverables include:

  • Developing and executing strategic PR campaigns to promote Gujarat Science City’s initiatives.
  • Managing digital marketing activities across social media platforms, websites, and other digital channels.
  • Creating engaging content, press releases, and media outreach.
  • Organizing promotional events and media interactions.
  • Monitoring and analyzing campaign performance and preparing reports.

The process involves:

  1. Submission of technical and financial bids.
  2. Evaluation of bids based on eligibility and technical criteria.
  3. Final selection and contract signing.
Service Components Specifications
Digital Campaigns Multi-platform, targeted audience engagement
Content Creation Press releases, blogs, social media posts
Media Outreach Press conferences, media invites
Performance Monitoring Analytics and reporting

The agency must ensure compliance with all government communication standards and deliver within the stipulated completion period, as detailed in the tender document.

Technical Specifications

The agency should have the capacity to handle integrated PR and digital marketing campaigns with the following technical parameters:

Parameter Specification
Digital Platforms Facebook, Twitter, Instagram, YouTube, official website
Content Formats Text, images, videos, infographics
Campaign Duration As per project scope, minimum 6 months
Analytics Tools Google Analytics, social media insights
Certification Valid Digital Certificate for secure online bidding

Sequential process:

  1. Review tender documents.
  2. Prepare technical proposal.
  3. Submit bid online before deadline.
  4. Participate in evaluation process.
  5. Finalize contract upon award.

Financial Requirements

The estimated budget for this project ranges between Rs. 10 lakh to Rs. 15 lakh, inclusive of all taxes and charges. The cost breakdown is as follows:

Cost Component Estimated Cost
Campaign Management Rs. 6 lakh
Content Creation Rs. 3 lakh
Media Buying & Outreach Rs. 4 lakh
Miscellaneous Rs. 2 lakh

Payment terms include:

  • 30% advance upon contract signing.
  • 40% after submission of initial deliverables.
  • Remaining 30% after project completion and approval.
    All payments are subject to submission of valid invoices and performance reports.

Additional Tender Data

Commercial Details

Tender Category

Service

Bid To RA

No

Item Category

Miscellaneous Works

Authority & Contact

Officer Inviting Bids

Executive Director Gujarat Council of Science City Science City Road,

Bid Opening Authority

Executive Director Gujarat Council of Science City

Address

Gujarat Council of Science City Science City Road, Ahmedabad - 380060 Tele: 079-29703122

Contact Details

[email protected]

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Documents 2

RFP for PR Agency 04062026.pdf

TENDER_DOCUMENT

Schedule 1 Agreement.pdf

TENDER_DOCUMENT

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Eligibility Criteria

✓ Must have valid digital marketing and PR experience, preferably with government or public sector clients.
✓ Must submit scanned copies of tender fee, EMD, and all required documents as specified.
✓ Must possess valid digital certificates as per IT Act-2000.

Qualification Requirement Details
Tender Fee Submission Rs. 5000 via online payment
EMD Amount As specified in tender document
Document Submission Scanned copies of all relevant certificates and documents
Experience Minimum 3 years in digital marketing and PR services
Certification Valid Digital Certificate (Class-III) issued by licensed authority

Important: Bidders must meet all eligibility conditions to qualify for evaluation.

Bidding Process

Process Timeline

1. Preliminary Stage
2. Commercial Stage

29-06-2026 16:05

Required Forms

Preliminary

Tender Fee Form

Library-Standard

Required

Emd Fee Form

Library-Standard

Required

Commercial

FINANCIAL BID

User Defined Template-Secured

Required

Required Documents

Stage - Preliminary Stage

1

Kindly Attach scan copy of tender fee

Required
2

Kindly Attach scan copy of tender emd

Required
3

Kindly Attach scan copy of necessary documents as per tender

Required

Frequently Asked Questions

Key insights about GUJARAT tender market

What is the primary objective of this tender?

This tender aims to select a qualified PR and Digital Marketing Agency to enhance the visibility, outreach, and engagement of Gujarat Science City through strategic communication campaigns, digital promotions, and media outreach, thereby promoting scientific education and initiatives.

Who can participate in this government tender?

Eligible bidders include agencies with at least 3 years of experience in digital marketing and PR, possessing valid Digital Certificates, and meeting all eligibility criteria such as submission of tender fee, EMD, and relevant documents as specified in the tender notice. Both private and public sector agencies are encouraged to bid.

What are the key dates and deadlines for submission?

The bid submission window opens on 04-06-2026 at 17:00 and closes on 24-06-2026 at 18:00. The commercial evaluation is scheduled for 29-06-2026 at 16:05. Bidders must ensure timely submission via the official e-Procurement portal to avoid disqualification.

What is the scope of work for the selected agency?

The agency will be responsible for developing and executing PR campaigns, managing digital marketing across multiple platforms, creating engaging content, organizing promotional events, and monitoring campaign performance. All activities must align with government standards and project timelines.

How will the evaluation of bids be conducted?

Bids will be scored based on technical proposal quality (60%), past experience (20%), and cost-effectiveness (20%). Minimum technical qualifying marks are 50%. The evaluation factors include project approach, expertise, methodology, and pricing, with the highest-scoring bid winning the contract.

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