Gujarat Tourism Influencer Marketing Agencies EOI - Tender for Empanelment & Digital Campaigns
Bid Publish Date
24-Sep-2026, 2:00 pm
Bid End Date
12-Oct-2026, 12:30 pm
Location
Progress
The Gujarat Tourism Department, through the Tourism Corporation of Gujarat Limited, has issued an Expression of Interest (EOI) for the empanelment of influencer marketing agencies. This initiative aims to leverage social media influencers to promote Gujarat as a premier travel destination through innovative digital campaigns. The tender invites experienced agencies with proven expertise in content creation, social media strategy, and influencer collaborations to submit their proposals by October 7, 2026. The selected agencies will execute targeted campaigns across multiple platforms, enhancing Gujarat's visibility among diverse audiences. This tender offers a strategic opportunity for digital marketing firms to partner with the Gujarat government in promoting tourism, leveraging their creativity and digital expertise to boost the state's tourism footprint. The process involves technical evaluation, followed by financial bidding, with the goal of establishing a panel of qualified agencies for ongoing promotional activities.
Scope Of Work
The selected influencer marketing agencies will be responsible for the following key deliverables:
- Develop comprehensive influencer marketing strategies aligned with Gujarat tourism objectives.
- Identify and onboard suitable social media influencers and content creators.
- Create engaging digital content including videos, blogs, and social media posts.
- Execute targeted social media campaigns across platforms such as Instagram, YouTube, Facebook, and Twitter.
- Monitor campaign performance and provide detailed analytics reports.
- Ensure brand consistency and adherence to Gujarat tourism branding guidelines.
The process involves:
- Submission of technical documents and campaign proposals.
- Evaluation of technical bids based on creativity, experience, and strategic approach.
- Shortlisting of agencies for technical approval.
- Final selection and empanelment.
| Criteria | Specifications |
|---|---|
| Campaign Duration | As per project scope |
| Content Types | Videos, blogs, social media posts |
| Platforms | Instagram, YouTube, Facebook, Twitter |
| Performance Metrics | Engagement rate, reach, impressions |
| Reporting | Monthly analytics reports |
Agencies must ensure compliance with all tender terms and provide all technical documentation as specified in the tender documents.
Technical Specifications
Agencies should have the capability to deliver:
| Technical Parameter | Requirement |
|---|---|
| Content Creation | High-quality multimedia content including videos and images |
| Platform Compatibility | Support for Instagram, YouTube, Facebook, Twitter |
| Campaign Management | Advanced tools for scheduling, monitoring, and analytics |
| Data Security | Compliance with data protection and privacy laws |
Sequential procedures include:
- Submission of technical bid with detailed campaign plan.
- Technical evaluation based on creativity, experience, and proposed strategy.
- Shortlisting for financial bid opening.
Technical teams must ensure all deliverables meet specified standards and timelines.
Financial Requirements
The estimated budget for the empanelment process is detailed below:
| Cost Element | Amount (INR) |
|---|---|
| Application Fee | N/A |
| Estimated Campaign Budget | As per scope and campaign size |
| Payment Terms | 50% advance upon contract signing, 50% upon campaign completion |
Agencies should prepare detailed cost proposals, including agency fees, content production costs, and platform advertising expenses. Payments will be made based on deliverables and performance metrics, with clear milestones established in the contract.
Tender Data
Bid Details
Tender Type
Open
Sector
State Governments & UT
Contract Form
Works
Completion Period
As per tender Document Attached
Currency Type
Single
Bid Submission Start
24-09-2026 19:30:00
Document Download End
12-10-2026 18:00:00
Bid Validity
180
Additional Tender Data
Commercial Details
Tender Category
Service
Bid To RA
No
Item Category
Miscellaneous Services
Authority & Contact
Officer Inviting Bids
Managing Director
Bid Opening Authority
Managing Director
Address
Tourism Corporation of Gujarat Ltd Nigam Bhavan Sector 16, Block C First Floor, Nr. GH 4 Bus Stand, Gandhinagar-382016, Gujarat, India
Contact Details
Authority Records
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Documents 3
EOI INFLUENCER MARKETING AGENCIES.pdf
TENDER_DOCUMENT
Corrigendum 01 EOI Influencer Marketing Agencies.pdf
TENDER_DOCUMENT
Influencer Corr 2.pdf
TENDER_DOCUMENT
Categories
4
Bidding Process
Process Timeline
13-10-2026 15:30
Required Forms
TECHNICAL
TECHNICAL BID
User Defined Template-Standard
Required Documents
Stage - TECHNICAL STAGE
PLEASE ATTACH ALL TECHNICAL DOCUMENTS AS PER TENDER TERMS AND CONDITIONS.
Required
Eligibility Criteria
✓ Must have a proven track record in digital marketing and influencer collaborations.
✓ Must possess relevant certifications and legal documentation.
✓ Must demonstrate experience in executing social media campaigns for government or reputed private sector clients.
✓ Must submit all required technical documents as per tender instructions.
| Qualification | Details |
|---|---|
| Financial Turnover | Minimum of ₹X crore in the last 3 years |
| Experience | At least 3 successful influencer campaigns in the past 2 years |
| Certifications | Valid digital marketing and influencer marketing certifications |
| Legal | Valid business registration and GST registration |
Important: Bidders must meet all eligibility criteria to qualify for technical evaluation.
Frequently Asked Questions
Key insights about GUJARAT tender market
What is the main objective of this tender?
This tender aims to empanel influencer marketing agencies capable of executing digital campaigns to promote Gujarat tourism. The goal is to enhance visibility, attract tourists, and create engaging content through social media influencers across platforms like Instagram, YouTube, Facebook, and Twitter.
Who can apply for this influencer marketing agency empanelment?
Eligible applicants include agencies with proven experience in digital marketing, influencer collaborations, and social media campaign execution. They must possess valid certifications, legal registration, and demonstrate successful past campaigns, especially for government or reputed private clients.
What are the key eligibility criteria for bidders?
Bidders must meet financial, experience, and legal requirements such as minimum turnover, relevant campaign experience, certifications, and valid business registration. All required technical documents must be submitted as per tender instructions to qualify for evaluation.
What is the process for submitting a bid?
Interested agencies should download the tender documents, prepare their technical and financial bids, and submit electronically via the nProcure portal before the deadline of 07-10-2026. The process includes technical evaluation, shortlist announcement, and final selection based on merit.
What are the important dates and deadlines?
Bid start date is 24-09-2026, with the submission deadline on 07-10-2026. Technical evaluation occurs on 08-10-2026, and the final notification will be issued by 15-10-2026. All deadlines are strict; late submissions will be rejected.