Gujarat Tribal Development Department Social Media Agency Tender Gandhinagar 2026 - IS 550/ISO 9001 Content Creation & Campaign Management
Bid Publish Date
16-Sep-2026, 6:33 pm
Bid End Date
28-Sep-2026, 7:00 pm
EMD
₹3,00,000
Value
₹1,00,00,000
Location
Progress
Key Highlights
- • Office presence requirement: bidder must have an office in Gujarat (state of consignee)
- • Estimated contract value: ₹10,000,000 with EMD ₹300,000
- • Scope variation clause: up to 25% increase in quantity or duration with consent
- • Multi-language social media delivery: English, Hindi, Gujarati across Facebook, Twitter, Instagram, WhatsApp, YouTube
- • Mandatory certificates: upload required documents per ATC/Corrigendum to avoid rejection
- • No BOQ items published; indicates a holistic social media management package
- • Tender category: Content creation, response management, moderation, campaign management, basic analytics
- • Compliance focus: government procurement norms and in-state service presence
- • Platform governance: emphasis on timely content and audience engagement with moderation
- • Payment/penalty terms to be defined in contract; refer to ATC for specifics
Tender Overview
Gujarat Tribal Development Department, Gandhinagar, Gujarat 380060, invites bids for a Social Media Agency to deliver content creation, response management, campaign management, moderation, basic analytics, and reporting across platforms including Facebook, Twitter, Instagram, WhatsApp, and YouTube in English, Hindi, and Gujarati. Estimated contract value is ₹10,000,000 with an EMD of ₹300,000. The scope allows a potential 25% increase in quantity or duration at contract award or during execution, subject to consent, enabling responsive scale. The bidder must ensure an in-state presence with an office in Gujarat and comply with buyer terms and ATC/Corrigenda. There are no BOQ items published, signaling a comprehensive service package rather than per-item pricing, and the opportunity is targeted to agencies capable of multi-language social media governance and risk-mmitigation through moderation and rapid response.
Technical Specifications & Requirements
- Product/service category: Social media management and content services for multi-channel campaigns
- Languages supported: English, Hindi, Gujarati for all posts and responses
- Platforms: Facebook, Twitter, Instagram, WhatsApp, YouTube
- Key deliverables: Content creation, content moderation, response management/helpdesk, campaign management, basic reporting and analytics
- Estimated value: ₹10,000,000; EMD: ₹300,000; quantity/duration may vary by up to 25% with consent
- Standards/quality: No explicit standards listed in BOQ; bidders should align with government social media governance norms and ATC terms
- Delivery/actuation: Office presence in Gujarat required; timely content deployment and audience engagement across channels
- Experience/eligibility: Not specified in BOQ; ATC requires upload of necessary certificates per terms
Terms, Conditions & Eligibility
- EMD: ₹300,000 to be submitted with bid
- Scope variation: Up to 25% increase in contract quantity or duration with consent
- Bidder standing: No liquidation or bankruptcy proceedings; provide undertaking
- Office requirement: Service-provider office must be located in Gujarat (state of consignee)
- Documents: Upload certificates/docs as specified in ATC/Corrigendum; absence may lead to rejection
- Warranty/penalties: Not explicitly stated; ATC may define penalties or SLAs in contract
- Documentation: Submit GST, PAN, financials, experience certificates, and relevant compliance documents as per terms
- Submission readiness: Ensure compliance with buyer-added terms and ATC before bid submission
Key Specifications
-
- Product/service: Social media agency for content creation, moderation, response management, and campaign management
-
- Languages: English, Hindi, Gujarati
-
- Platforms: Facebook, Twitter, Instagram, WhatsApp, YouTube
-
- Estimated value: ₹10,000,000; EMD: ₹300,000
-
- Variation right: Up to 25% scope/quantity increase with consent
Terms & Conditions
-
Key Term 1: Up to 25% contract quantity/duration variation with consent
-
Key Term 2: Office must be located in Gujarat; documentary evidence required
-
Key Term 3: Upload all certificates/documents as per ATC and corrigenda
Important Clauses
Payment Terms
To be defined in contract; ensure alignment with government procurement norms and ATC
Delivery Schedule
Content deployment and moderation SLAs to be specified in the contract and ATC
Penalties/Liquidated Damages
Not explicitly defined in data; contract will outline SLAs and LDs per ATC
Bidder Eligibility
-
Bidder must maintain an office in Gujarat (state of consignee)
-
No active liquidation or bankruptcy proceedings against bidder
-
Submit all required certificates and documents as per ATC/Corrigendum
Tender Data
Bid Details
Quantity
1
Bid Type
Two Packet Bid
Bid Validity
180 (Days)
Bid Type
Service
Evaluation
Total value wise evaluation
Tech Clarification Time
2 Days
Preference & Exemptions
EMD Required
Yes
MII Compliance
Yes
MSE Exemption/Relaxation
Yes
Startup Exemption/Relaxation
Yes
Bid Splitting Applied
No
Requirements
Min. Avg. Annual Turnover
200
Experience Required
3 Year (s)
Additional Tender Data
Commercial Details
Tender Category
Service
Bid To RA
No
Bid To RA Enabled
No
Item Category
Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign Management, Response management/Helpdesk support, Basic reporting and analytics; English, Hindi, Gujarati; Facebook, Twitter, Instagram, WhatsApp, You..
Advisory Bank
PUNJAB NATIONAL BANK
ePBG Percentage
5%
ePBG Duration (Months)
18
Pre-Bid & Qualification
Pre-Bid Date
22-09-2026 17:00:00
Pre-Bid Venue
Gujarat Tribal Research and Training Society, TRI, BIRSA MUNDA BHAVAN, SECTOR-10/A,. Gandhinagar, Gujarat - 382010
Delivery Details
Delivery Locations
1
Delivery Cities
Gandhinagar
Delivery Pincodes
382010
Delivery Locations
| Consignee | Address | City | State | Pincode | Quantity | Delivery Days | Additional Requirement |
|---|---|---|---|---|---|---|---|
| Dantani Abhishek | 382010,3RD, BIRSHA MUNDA BHAVAN, SECTOR 10/A,, GANDHINAGAR, Gandhinagar, Gujarat, 382010 | Gandhinagar | Gujarat | 382010 | 1 | - | Number of photographs : 500 Number of Videos : 300 |
Authority Records
BID & GeM Expert Consultancy
End-to-end support — bid preparation, GeM registration, document filing & compliance by industry experts.
Free consultation · 24h response
Documents 13
GeM-Bidding-9903138.pdf
Main Document
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
Categories
7
Required Documents
GST registration certificate
Permanent Account Number (PAN) card
Company/organization registration documents
Experience certificates for similar social media campaigns
Financial statements or turnover proof
EMD submission receipt or online payment confirmation
Technical bid documents and compliance certificates
Any OEM authorizations or agency agreements (if applicable)
Certificate of non-disqualification (no liquidation or bankruptcy)
Office address proof in Gujarat (state of consignee)
Frequently Asked Questions
Key insights about GUJARAT tender market
How to bid for the Gujarat Tribal Development social media tender in Gandhinagar?
To bid, ensure your agency has an office in Gujarat, submit the EMD of ₹300,000, and provide GST, PAN, turnover documents, and experience certificates. Align with ATC terms, upload all required certificates, and be prepared for up to 25% scope variation with consent.
What documents are required for the social media agency procurement in Gujarat?
Required documents include GST certificate, PAN, company registration, experience certificates for similar campaigns, financial statements, EMD receipt, technical bid, and evidence of Gujarat office presence. Ensure submission per ATC and corrigenda to avoid rejection.
What is the estimated contract value for the Gandhinagar social media bid?
The estimated value is ₹10,000,000 with an EMD of ₹300,000. The contract may allow a 25% variation in scope or duration, subject to consent and contract terms.
Which platforms and languages are covered in this tender in Gujarat?
The scope covers Facebook, Twitter, Instagram, WhatsApp, YouTube with content in English, Hindi, and Gujarati to support multi-language engagement and moderation.
What is the bid submission requirement for office presence in Gujarat?
Bidders must provide documentary evidence of a Gujarat-based office as part of the submission, satisfying the buyer's requirement for local service delivery and governance.
What are the key evaluation criteria for this social media contract in Gujarat?
Evaluation hinges on compliance with ATC, availability of Gujarat office, proven experience in multi-language social media campaigns, EMD submission, and ability to deliver content, moderation, and analytics across multiple platforms.
When can the scope of work increase under this procurement?
Under the 25% option clause, the buyer may increase contract quantity or duration at issue but may also increase scope up to 25% with the service provider's consent after award.
What are the payment and penalty terms to expect in the contract?
Exact payment terms will be defined in the contract/ATC; expect standard government terms. Penalties or LDs will be specified in the contract, with performance-based triggers tied to SLAs for content delivery and moderation.