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GEM

NA Organization Social Media Agency Tender in India 2025 - Content Creation, Campaign Management, Helpdesk Support & Training (IS/ Hindi) 25M

Bid Publish Date

30-Dec-2025, 6:34 pm

Bid End Date

20-Jan-2026, 11:00 am

EMD

₹5,00,000

Value

₹2,50,00,000

Location

NEW DELHI , DELHI

Progress

Issue30-Dec-2025, 6:34 pm
AwardPending
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Quantity

11

Bid Type

Two Packet Bid

Categories 12

DIGITAL MARKETING RURAL DEVELOPMENT STATE SERVICE DELIVERY ADVERTISEMENT AGENCY BID MANAGEMENT PLATFORM SCALE AD AGENCY CAPACITY BUILDING ADVERTISE AGENCY SUPPLEMENTARY EDUCATION LIBRARY MANAGEMENT SYSTEM ADVERTISING AGENCY

Tender Overview

Organization: NA (Ministry/DEPT placeholder) seeks a Social Media Agency for end-to-end services including content creation, campaign management, response management/Helpdesk, content moderation, basic reporting & analytics, and training/internal staff in Hindi. Estimated contract value: ₹25,000,000 with an EMD of ₹500,000. Location details are not fully disclosed; service availability requires an office of the provider within the consignee state. The scope covers multi-faceted social media support and capacity building, delivered under an RFP framework with potential quantity/duration adjustments up to ±25%. This tender emphasizes on-site service presence and certified documentation to ensure continuity of governance communications.

Technical Specifications & Requirements

  • Core services: content creation, campaign management, response management/Helpdesk, moderation, basic reporting & analytics, training.
  • Language: Hindi content and customer-facing interactions.
  • Delivery/engagement: office presence in the state of consignee; flexible contract quantity/duration within ±25%.
  • Documentation: bidders must upload certificates and comply with T&C; DD-based EMD submission is permitted; hard copy delivery within 5 days of bid end/opening.
  • Financial: estimated value ₹25,000,000; EMD ₹500,000.
  • Additional terms: ATC/Corrigendum compliant; mandatory submission of all required documents.

Terms, Conditions & Eligibility

  • EMD: ₹500,000 via online DD in favouR of PAY AND ACCOUNTS OFFICER, payable at JAWAHARLAL NEHRU BHAWAN; scanned DD proof required.
  • Office of Service Provider: must be located in the state of consignee; documentary evidence to be submitted.
  • Quantity/Duration: contract quantity or duration may be adjusted by up to 25%; acceptance of revised terms is mandatory.
  • Documentation: failure to upload required certificates/documents can lead to rejection; ensure all certificates per ATC/Corrigendum.
  • Payment/Delivery: terms not fully specified; bidders should prepare for standard government payment and delivery milestones as per RFP.
  • Compliance: adhere to all terms, with OEM/certification requirements as applicable.

Key Specifications

  • Social media agency for content creation, campaign management, moderation, response management/Helpdesk, reporting, and training

  • Hindi language content and responses

  • Estimated value ₹25,000,000; EMD ₹500,000

  • Office presence requirement in consignee state

  • Contract quantity/duration adjustable up to 25%

Terms & Conditions

  • EMD of ₹500,000 via DD or online transfer

  • Office of service provider must be located in consignee state

  • Quantity/duration can vary ±25% at contract issue

Important Clauses

Payment Terms

Not fully specified in data; bidders should expect standard government payment terms and document submission per ATC.

Delivery Schedule

Delivery/milestones are aligned to RFP; no explicit dates provided in data.

Penalties/Liquidated Damages

Not specified; bidders should refer to RFP for SLA penalties and LD provisions.

Bidder Eligibility

  • Must have an established office in the consignee state

  • Experience in social media management, content creation, and campaign analytics

  • Compliance with required certificates and EMD submission

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Required Documents

1

GST registration certificate

2

PAN card

3

Experience certificates showing relevant social media management work

4

Financial statements (last 2-3 years)

5

EMD submission proof (DD or online transfer)

6

Technical compliance certificates (if any)

7

OEM authorizations or agency agreements (if applicable)

8

Proof of office location in the state of consignee

9

Any ATC/Corrigendum certificates

Frequently Asked Questions

Key insights about DELHI tender market

How to bid for the social media agency tender in India 2025?

Bidders must submit GST, PAN, experience certificates, financial statements, EMD of ₹500,000 via DD or online, and technical documents. Ensure an office in the consignee state, and provide OEM authorizations if applicable. The contract allows ±25% quantity/duration changes at issue.

What documents are required for the Hindi social media bid 2025?

Required documents include GST certificate, PAN, last 3 years financials, experience certificates for social media work, EMD proof, technical compliance certificates, and proof of local office. Upload all as part of the bid submission per ATC.

What are the key specifications for content creation and moderation tender?

Core specs cover content creation, campaign management, response management/helpdesk, moderation, reporting, and staff training in Hindi. Estimated value is ₹25,000,000 with EMD ₹500,000; ensure compliance with RFP, IS/standards, and relevant certifications.

When is the delivery timeline and payment terms for the procurement?

Specific dates are not provided; expect milestones per the RFP and standard government payment terms. Ensure timely delivery of content, campaigns, and helpdesk support, with payments aligned to milestones and accepted after satisfactory SLAs.

What is the EMD amount and acceptable submission method for this tender?

EMD is ₹500,000. Submissions can be via Account Payee Demand Draft in favor of the PAY AND ACCOUNTS OFFICER, payable at JAWAHARLAL NEHRU BHAWAN; scanned DD proof must be uploaded with the bid, with hardcopy delivered within 5 days of bid end date.

What are the eligibility criteria for this social media procurement in India?

Eligibility includes documented office in the consignee state, demonstrated experience in social media management, ability to provide Hindi content and support, and compliance with all T&C/ATC. Upload all required certificates and financials to demonstrate capacity and compliance.

What standards or certifications are required for this social media contract?

While explicit standards are not listed, bidders should prepare OEM authorizations if applicable, and ensure compliance with ATC/Corrigendum requirements. Provide any relevant certifications for content moderation, analytics, and campaign management as available.

How to verify the contract quantity adjustment clause in this tender?

The contract allows up to ±25% change in quantity or duration at contract issue; bidders must accept revised terms. Ensure pricing and staffing plans accommodate potential adjustments and reflect flexible delivery capacity.