Directorate Of Education Social Media Agency Tender Delhi North Delhi 2026 - Content Creation, Campaign Management & Moderation
Bid Publish Date
14-Sep-2026, 7:41 pm
Bid End Date
05-Oct-2026, 10:00 am
Value
₹3,00,00,000
Location
Progress
Key Highlights
- • Contract can be adjusted by up to 25% in quantity or duration
- • Mandatory insurance coverage and safety measures for field-based activities
- • Bid terms governed by Buyer ATC in case of conflicts with GeM GTC
- • Bilingual content deliverables: Hindi and English across major social platforms
- • No BOQ items specified; large-scale content and campaign management expected
- • Platform coverage includes Facebook, X/Twitter, Instagram, WhatsApp, YouTube
Tender Overview
Directorate Of Education, Education Department Delhi seeks a Social Media Agency to handle content creation, response management, campaign management, content moderation, basic analytics and reporting in Hindi and English across Facebook, Twitter, Instagram, WhatsApp, YouTube, and ASP. Estimated contract value is ₹30,000,000 with no BOQ items published. Located in North Delhi, Delhi 110009, this procurement targets a managed social media presence and real-time engagement for educational initiatives. A key differentiator is the breadth of platforms and bilingual content delivery, requiring cross-channel coordination, timely responses, and performance reporting.
Technical Specifications & Requirements
- Service scope: Content creation, content moderation, campaign management, response management/helpdesk, basic analytics and reporting
- Languages: Hindi, English
- Platforms: Facebook, Twitter/X, Instagram, WhatsApp, YouTube, and associated apps
- Estimated value: ₹30,000,000 offer window; no itemized BOQ published
- No explicit technical standards or certifications are listed; emphasis on multi-platform social media operations and timely engagement
- Contract flexibility allows up to 25% increase/decrease in quantity or duration at bid/contract issuance
- Safety and workmen compensation provisions apply to contractors as per buyer terms; insurance and risk mitigation required
Terms, Conditions & Eligibility
- Contract variation: Up to 25% expansion or reduction in scope (pre/post contract issuance)
- Insurance & safety: Compliance with workmen compensation, public liability, property damage, and PPE for field activity
- ATC precedence: Buyer ATC terms prevail in case of any ambiguity with GeM GTC
- Provisions for standard contract terms, submission of required documentation and compliance with buyer-specific ATC
- No explicit EMD amount published; bidders should verify payment security requirements during bid submission
- All terms must be interpreted in conjunction with the buyer-supplied ATC document
Key Specifications
-
Social media management across (Facebook, X/Twitter, Instagram, WhatsApp, YouTube)
-
Bilingual content creation and moderation in Hindi and English
-
Campaign management with basic analytics and reporting
-
Estimated contract value around ₹30,000,000; no itemized BOQ
-
Contract flexibility up to 25% in quantity/duration
Terms & Conditions
-
25% contract quantity/duration variation allowed
-
Insurance, safety compliance, and PPE for field work
-
ATC terms govern in case of conflicts with GeM GTC
Important Clauses
Payment Terms
Not explicitly defined in available data; verify ATC for payment milestones and security deposits during bid submission
Delivery Schedule
Delivery cadence not specified; align with campaign calendars and urgent response SLAs as per ATC
Penalties/Liquidated Damages
Penalty details not disclosed; check Buyer ATC for performance penalties and uptime expectations
Bidder Eligibility
-
Experience in multi-platform social media management for government or large institutions
-
Evidence of bilingual content capability (Hindi & English)
-
Financial stability or solvency suitable to support a ₹30,000,000 contract
Tender Data
Bid Details
Quantity
1
Bid Type
Two Packet Bid
Bid Validity
180 (Days)
Bid Type
Service
Evaluation
Total value wise evaluation
Tech Clarification Time
2 Days
Preference & Exemptions
EMD Required
Yes
MII Compliance
Yes
MSE Exemption/Relaxation
No
Startup Exemption/Relaxation
No
Bid Splitting Applied
No
Requirements
Min. Avg. Annual Turnover
600
Experience Required
3 Year (s)
Additional Tender Data
Commercial Details
Tender Category
Service
Bid To RA
No
Bid To RA Enabled
No
Item Category
Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign Management, Response management/Helpdesk support, Basic reporting and analytics; Hindi, English; Facebook, Twitter, Instagram, WhatsApp, YouTube, As p..
Advisory Bank
State Bank of India
ePBG Percentage
3%
ePBG Duration (Months)
14
Payment Timelines
Payments shall be made to the Seller within 15 days of issue of service delivery acceptance certificate (SDAC) and on-line submission of bills (This is in supersession of 10 days time as provided in clause 12 of GeM GTC)
Pre-Bid & Qualification
Pre-Bid Date
18-09-2026 15:00:00
Pre-Bid Venue
Conference Hall, Directorate of Education, DoE, Near Delhi Vidhan Sabha
Delivery Details
Delivery Locations
1
Delivery Cities
Central
Delivery Pincodes
110054
Delivery Locations
| Consignee | Address | City | State | Pincode | Quantity | Delivery Days | Additional Requirement |
|---|---|---|---|---|---|---|---|
| Rajat Rana | 110054,Directorate of Education Old Secretariat | Central | Delhi | 110054 | 1 | - | - |
Authority Records
BID & GeM Expert Consultancy
End-to-end support — bid preparation, GeM registration, document filing & compliance by industry experts.
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Documents 10
GeM-Bidding-9892462.pdf
Main Document
Other Documents
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Other Documents
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Other Documents
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Other Documents
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Other Documents
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Other Documents
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Other Documents
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GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
Categories
7
Corrigendum Updates
1 Update Update
Extended Deadline
05-Oct-2026, 4:30 am
Opening Date
06-Oct-2026, 4:30 am
Required Documents
GST registration certificate
Permanent Account Number (PAN) card
Experience certificates for similar social media management projects
Financial statements or solvency proof
EMD/Security deposit documentation (as per ATC requirements)
Technical bid submission documents demonstrating platform capabilities
OEM authorizations or platform partner confirmations (if applicable)
Frequently Asked Questions
Key insights about DELHI tender market
How to bid for social media agency tender in Delhi education department 2026
Bidders should submit a complete bid package including GST registration, PAN, experience certificates, financial statements, EMD as per ATC, and technical compliance documents. The tender requires bilingual content capability, multi-platform management, and compliance with ATC terms. Review platform-specific SLAs and ensure readiness for up to 25% contract variation.
What documents are required for the Delhi social media procurement bid 2026
Required documents include GST certificate, PAN card, experience certificates for similar media campaigns, financial statements, EMD documentation, and technical bid materials demonstrating platform capabilities. OEM authorizations or platform partner confirmations may be needed if applicable and must align with ATC requirements.
What platforms are covered under the Delhi education department social media contract
The contract targets Facebook, X/Twitter, Instagram, WhatsApp, YouTube, and associated apps. Vendors must deliver bilingual content (Hindi/English) and provide moderation, response management, and campaign analytics across these channels.
What are the payment terms for the Delhi social media procurement
Payment terms are not explicitly defined in the summary; bidders should rely on ATC. Expect milestone-based payments aligned with deliverables such as content submission, campaign milestones, and performance reporting, subject to supplier compliance and acceptance.
How does the 25% variation clause affect the Delhi education tender
The buyer can increase or decrease contract quantity or duration by up to 25% at contract issue and can further adjust scope within that range post-issuance with mutual consent, ensuring continuity of service with adjusted pricing and delivery timelines.
What eligibility criteria ensure qualification for the Delhi procurement
Eligibility requires demonstrated experience in managing centralized social media campaigns, bilingual content creation, and financial stability for a ₹30,000,000 contract. Compliance with insurance, safety norms, and ATC terms is essential for qualification and bid evaluation.
What reporting and analytics are expected in the Delhi contract
Contractors must provide basic analytics and reporting as part of deliverables, including performance metrics, engagement rates, response times, and campaign outcomes. Ensure data is presented in a clear, auditable format within the agreed reporting cadence.
Is there an EMD amount specified for this procurement
The available data does not specify an exact EMD amount. Bidders should review the ATC document linked with the tender for the precise EMD or security deposit requirements and submission procedures before bid submission.