Gujarat Tribal Development Department Social Media Agency Tender Gandhinagar Gujarat 2026 – Content Creation, Campaign Management & Social Listening
Bid Publish Date
28-Sep-2026, 7:26 pm
Bid End Date
08-Oct-2026, 8:00 pm
EMD
₹2,40,000
Value
₹80,00,000
Location
Progress
Key Highlights
- • Multi-language social media management across English, Hindi, Gujarati
- • Government sector experience: minimum 3 work orders with one ≥ ₹30 Lakh
- • EMD ₹240,000; DD payable to Gujarat Tribal Research and Training Society
- • 25% variation allowance pre- and post-award
- • Abnormally Low Bid evaluation with cost justification within 5 days
- • Mandatory certificates/docs submission as per ATC and RFP Annexure 8
Tender Overview
The procurement is issued by the Gujarat Tribal Development Department, seeking a Social Media Agency to manage content creation, response management and campaign execution across Facebook, Twitter, Instagram, WhatsApp, YouTube in Gandhinagar, Gujarat. Estimated contract value is ₹8,000,000 with an EMD of ₹240,000. The scope covers content creation, response management/Helpdesk, campaign management, basic reporting and analytics in English, Hindi, Gujarati. The ATC requires proven government-sector experience and a minimum of three work orders, including one worth at least ₹30 Lakh within FY 2023-24 to 2025-26. A 25% contract variation clause applies before and after award.
Key differentiators include multi-language social media handling, government project experience, and compliance with the buyer’s ATC on abnormally low bids and past performance.
Key Specifications
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Social media management scope: content creation, response/Helpdesk, campaign management, reporting
-
Platforms: Facebook, Twitter, Instagram, WhatsApp, YouTube
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Languages: English, Hindi, Gujarati
-
Estimated value: ₹8,000,000; EMD: ₹240,000
-
Past experience: 3 government/digital media orders; one ≥ ₹30 Lakh
Terms & Conditions
-
EMD ₹240,000; DD in favor of Gujarat Tribal Research and Training Society
-
25% contract variation allowed pre- and post-award
-
Three qualifying government/social media orders with one ≥ ₹30 Lakh
-
Abnormally Low Bid cost justification within 5 days if challenged
Important Clauses
Payment Terms
EMD and payment terms require DD submission; payment terms not detailed beyond EMD handling; hard copy delivery within 5 days post bid end/opening
Delivery Schedule
No explicit delivery timeline provided; bidder to align with government procurement timelines per RFP
Penalties/Liquidated Damages
Abnormally Low Bid handling requires cost justification within 5 working days; failure may lead to rejection
Bidder Eligibility
-
Not under liquidation or bankruptcy; provide undertaking
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Minimum 3 government/digital media work orders with one ≥ ₹30 Lakh
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DD/EMD submission and hard-copy delivery within 5 days
Tender Data
Bid Details
Quantity
12
Bid Type
Two Packet Bid
Bid Validity
120 (Days)
Bid Type
Service
Evaluation
Total value wise evaluation
Tech Clarification Time
2 Days
Preference & Exemptions
EMD Required
Yes
MII Compliance
Yes
MSE Exemption/Relaxation
Yes
Startup Exemption/Relaxation
Yes
Bid Splitting Applied
No
Requirements
Min. Avg. Annual Turnover
160
Experience Required
3 Year (s)
Additional Tender Data
Commercial Details
Tender Category
Service
Bid To RA
No
Bid To RA Enabled
No
Item Category
Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign Management, Response management/Helpdesk support, Basic reporting and analytics; English, Hindi, Gujarati; Facebook, Twitter, Instagram, WhatsApp, You..
Advisory Bank
PUNJAB NATIONAL BANK
ePBG Percentage
5%
ePBG Duration (Months)
18
Pre-Bid & Qualification
Pre-Bid Date
01-10-2026 17:00:00
Pre-Bid Venue
Gujarat Tribal Research and Training Society, TRI, BIRSA MUNDA BHAVAN, SECTOR-10/A,. Gandhinagar, Gujarat - 382010
Delivery Details
Delivery Locations
1
Delivery Cities
Gandhinagar
Delivery Pincodes
382010
Delivery Locations
| Consignee | Address | City | State | Pincode | Quantity | Delivery Days | Additional Requirement |
|---|---|---|---|---|---|---|---|
| Dantani Abhishek | 382010,3RD, BIRSHA MUNDA BHAVAN, SECTOR 10/A,, GANDHINAGAR, Gandhinagar, Gujarat, 382010 | Gandhinagar | Gujarat | 382010 | 12 | - | Number of photographs : 497 Number of Videos : 360 |
Authority Records
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Documents 13
GeM-Bidding-9958823.pdf
Main Document
Other Documents
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Other Documents
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Other Documents
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Other Documents
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Other Documents
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Other Documents
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Other Documents
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Other Documents
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Other Documents
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Buyer uploaded ATC document
ATC
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
Categories
7
Required Documents
GST registration certificate
PAN card
Experience certificates for at least 3 government/social media projects
Financial statements for last 2 financial years
EMD payment proof (DD) and scanned copy
Technical bid documents including OEM authorizations (if any)
Proof of past orders ≥ ₹30 Lakh (Annexure 8)
Declaration of non-liquidity/bankruptcy
Frequently Asked Questions
Key insights about GUJARAT tender market
How to bid for Gandhinagar social media tender in Gujarat 2026
Bidders must meet eligibility criteria: 3 government/social media orders, one ≥ ₹30 Lakh, EMD ₹240,000 via DD to Gujarat Tribal Research and Training Society, and submit all certificates. Provide Annexure 8 proof and ensure compliance with abnormally low bid guidelines. Delivery of hard copies within 5 days post bid end date.
What documents are required for Gujarat Tribal Development social media bid 2026
Required documents include GST registration, PAN, experience certificates for at least 3 relevant orders, financial statements, EMD proof, technical bid, OEM authorizations if applicable, and proof of past order values ≥ ₹30 Lakh. Ensure submission as per ATC and Annexure 8.
What are the technical specifications for social media agency tender Gujarat
Scope covers content creation, response/Helpdesk support, campaign management, and basic analytics across Facebook, Twitter, Instagram, WhatsApp, and YouTube in English, Hindi, Gujarati. Estimated value ₹8,000,000 with EMD ₹240,000; abnormally low bid rules apply with cost justification if bid is >20% below estimate.
When is the abnormally low bid cost justification required for this tender
If a bid is more than 20% below the estimated value, the bidder must submit a detailed cost justification within 5 working days of GeM inquiry, including salaries, wages, and statutory contributions; failure to justify may lead to rejection.
What are the payment terms for the Gujarat social media procurement 2026
The tender specifies EMD payment through DD; however, explicit post-award payment terms are not detailed. Bidders should anticipate standard government terms after award, with final terms disclosed in the RFP; ensure readiness to comply with statutory wages and EPF/ESI requirements.
What experience criteria must bidders meet for this procurement 2026
Bidders must have completed or be executing at least three work orders for social media management/digital media for government bodies during FY 2023-24 to 2025-26, with at least one order valued ≥ ₹30 Lakh (including GST); proof needed per Annexure 8.