Indian Army Media & Publicity Services Tender Ajmer Rajasthan 2026 ISI/AAA compliant 2026
Progress
Key Highlights
- • Organization: Indian Army (Department Of Military Affairs) initiating a broad media services procurement in Ajmer, Rajasthan
- • Product scope includes: multi-camera setups, photography & videography, drones, live telecast, digital walls LED screens, hoarding materials, design/printing/installation, social media content creation
- • Estimated contract value: ₹4,100,000; EMD: ₹205,000
- • Delivery/installation address: HQ 21 Corps, Bhopal, Madhya Pradesh (note discrepancy with Ajmer location in basic data)
- • Option clause allows up to 50% quantity variation during contract and extended delivery periods with prorated timelines
- • BOQ contains 9 items but specific quantities and item descriptions are not disclosed in tender data
- • ATC terms are applicable; bidders must review uploaded ATC for special conditions and OEM/technical compliance
- • No explicit technical standards listed in the data; bidders should anticipate a broad media production and installation specification
Tender Overview
The Indian Army invites bids for a broad media services package in Ajmer, Rajasthan covering photography, videography, drones, live telecast, digital wall displays, print and social media content, and field publicity materials. Estimated project value is ₹4,100,000 with an EMD of ₹205,000. The scope includes design, printing, installation, and live production services to support campaigns at the HQ 21 Corps delivery address in Bhopal, Madhya Pradesh as per terms. A wide range of media equipment and content creation capabilities are implied, with delivery and commissioning contingent on contract specifics.
Technical Specifications & Requirements
- No explicit technical specifications are published in the tender data. The BOQ lists 9 items, but item details, quantities, and units are marked N/A. Proponents should prepare for a comprehensive media production and installation scope including multi-camera setups, editing, drone operations, LED wall/gantry installations, and field publicity materials based on organization requirements.
- Available data confirms the procurement category spans photography, videography, drones, design and installation of publicity media, and live telecast with post-production.
- Estimated value: ₹4,100,000; EMD: ₹205,000. Delivery/address for installation is provided as HQ 21 Corps, Bhopal, Madhya Pradesh, with the explicit note that actual site delivery is at the specified address.
Terms & Eligibility
- OPTION CLAUSE enables quantity adjustment up to 50% of bid quantity at contract award and during the currency, with delivery period recalculated accordingly (minimum 30 days).
- Delivery/Installation: Actual delivery and commissioning at the stated address; completion timelines align with original or extended orders.
- Documentation and submission should align with ATC terms uploaded by the buyer; bidders should review for any OEM authorizations and technical compliance requirements.
Key Specifications
-
Product/service names and categories: media production, photography, videography, drone services, live telecast, LED wall/gantry/publicity installations
-
Quantities/Capacities: 9 BOQ items with unspecified quantities
-
EMD amount: ₹205,000
-
Estimated contract value: ₹4,100,000
-
Experience/eligibility: review ATC for specific criteria and OEM authorizations
-
Quality/standards: not specified in the tender data; expect ISI/ISO or organization-specific standards per ATC
Terms & Conditions
-
EMD: ₹205,000 required; payment as per tender terms
-
Delivery: installation at HQ 21 Corps, Bhopal; schedule driven by contract and option clause
-
Option clause: up to 50% quantity variation during contract execution with prorated delivery time
Important Clauses
Payment Terms
Payment terms aligned with ATC; ensure EMD submission of ₹205,000 and subsequent milestones per contract
Delivery Schedule
Delivery period and commissioning aligned to last date of original delivery order; extended delivery time follows the option clause calculation
Penalties/Liquidated Damages
LD clauses and penalties would be defined in ATC; bidders must review for performance bond or penalty provisions
Bidder Eligibility
-
Experience in media production, photography, videography, and live broadcast projects
-
Financial capacity to meet ₹4.1 million contract value and ₹205,000 EMD
-
Ability to deliver installation at HQ 21 Corps, Bhopal or applicable site per ATC
Tender Data
Bid Details
Quantity
442
Category
Multi camera setup including editing of photos and videos
Bid Type
Two Packet Bid
Bid Validity
180 (Days)
Bid Type
Service
Evaluation
Total value wise evaluation
Inspection Required
No
Tech Clarification Time
2 Days
Preference & Exemptions
EMD Required
Yes
MII Purchase Preference
Yes
MII Preference Band
L1+20%
MSE Purchase Preference
Yes
MSE Preference Band
L1+15%
MSE Exemption/Relaxation
Yes
Startup Exemption/Relaxation
Yes
Bid Splitting Applied
No
Requirements
Min. Avg. Annual Turnover
205
OEM Avg. Turnover
164
Past Performance
50 %
Experience Required
2 Year (s)
Arbitration Clause
No
Mediation Clause
No
Additional Tender Data
Commercial Details
Tender Category
Goods
Bid To RA
No
Bid To RA Enabled
No
Item Category
Multi camera setup including editing of photos and videos , Photography and Videography , Drones , Multi utility media kits , Hoarding Digital Walls LED screens gantries selfie stands flex posters pole kiosks and field publicity material Designing printing and installation , Live Telecast and Video Editing , Tethered Balloon , Social Media , Print Media Content Creation and Campaign
Advisory Bank
State Bank of India
ePBG Percentage
5%
ePBG Duration (Months)
5
Pre-Bid & Qualification
Pre-Bid Date
24-10-2026 11:00:00
Pre-Bid Venue
IW Branch, HQ Southern Command
Delivery Details
Max Delivery Days
90
Delivery Locations
1
Delivery Cities
Ajmer
Delivery Locations
| Consignee | Address | City | State | Pincode | Quantity | Delivery Days | Additional Requirement |
|---|---|---|---|---|---|---|---|
| - | Ajmer | Ajmer | - | - | 5 | 90 | - |
Authority Records
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Documents 5
GeM-Bidding-10049058.pdf
Main Document
BOQ Document
BOQ
BOQ Document
BOQ
Buyer uploaded ATC document
ATC
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
Bill of Quantities (BOQ)
9 Items Sign in to view GEM price trends Sign in for GEM prices
Multi camera setup including editing of photos and videos
Camera Handling team Live streaming cameras Camera for mobile photography to include Multi camera ensemble which must include a professional grade setup with adaptive neutral density filters motorized gimbals and adjustable tripods two feet by seven feet. Cameras should be mirrorless with a minimum four K resolution capable of slow motion 120 fps at 1080 pixels. Multi camera ensembles complete with add on phone lenses adaptive neutral density filters gimbals and adjustable tripods ranging from 2 feet by 7 feet. Camera for mobile videography to include Shooters camera with 4K resolution minimum with mount clamp for flexibility during outdoor shoots. Separate setup other than that of live cameras. Setup for live streaming required for spot photography and videography. Cameras for spot photography and videography for Social Media which must include live streaming setup with atleast two 16 port switches monitors for multiple camera feeds wireless setup for live streaming with TVU party line integration and Communivcation systems fully integrated intercoms ear monitors studio headphones and interruptible foldback IFB systems. Integrated intercom systems. Two 16 port switches. Monitors and all other required equipment for wireless setup of live streaming. Separate setup other than thatof live cameras setup for live streaming is required for spot photography and videography
Photography and Videography
Videography and photography and Audio Jingles which should include High quality production with full production team to be present from 15 Oct 2026 onwards. Team must provide HD photography videography including 4K reels short videos and feature films and jingle production for AV radio. On site team must be on roll employees of the firm. Unlimited qty till creative is finalized. Editing of all footage must be edited within 24 hours turnaround for social media publishin. the final report must include a full library of digital assets including edited and raw footage as per demand qty of edited content to be furnished. High quality photgraph and video producing shoot with editing of unlimited reels short videos and feature films. Team of phographers to be on ground from 01 Dec 2026 onwards. Jingles for AV and Radio FM.
Drones
Drones which should have cutting edge LED speedlights AF panels to ensure optimal lighting in varying weather conditions. Preferably DJI Air 2S Drones or equivalent capable of HDR 5.4K imagery 20MP stills and automated obstacle detection
Multi utility media kits
Customised custom branded media kits with eco friendly material inclucding personalized press badges event schedules and technical sheet for media persons
Hoarding Digital Walls LED screens gantries selfie stands flex posters pole kiosks and field publicity material Designing printing and installation
Size six feet by three feet standalone boards with reinforced wooden bases. Material durable sunboard or MDF treated for long term exposure to sunlight and moisture. Design samples must be preapproved with UV resitant inks ensuring clarity and longevity of visuals. Standalone boards on a wooden base. Content printed on durable or MDF. six feet by three feet Quality must be approved first with smples. Hoardings Content creation desingning printing and installation support for the required number of installation on a need basis across the campaign period. Content Creation Bilingual English and Hindi designs with both digital and mockups required. Content must be adaptable to various dimensions and location specific requirements. Qty Unlimited till creative is finalised. Insatalltion Must adhere to municipal regulations and permissions with structural reinforcement to withstand high winds and outdoor conditions Size of twenty feet by ten feet. Quality must be approved first with samples.
Live Telecast and Video Editing
Short videos of 2 to 3 minutes with voice over including content writing voice over recording and video editing.
Tethered Balloon
Giant custom branded helium balloons for dynamic visuals and projections
Social Media
Content designing to include infographic design customized to include dimensions for social media of size 33 by 25 cm and 33 by 62 cm with pre approved colour pallets and brand guidelines. Content strategy is daily content including captions hashtag and visual assets tailored for facebook instagram and youtube. Editable and CDR files in HD must be provided for future reference.
Print Media Content Creation and Campaign
Design for half page ad bilingual Hindi and English. Vertical layout with apre approved style guide ensuring consistency in design elements. Qty is unlimited till creative is finalized. Publication strategy must include multi tier distribution targeting key national regional and local publications. proof of placements and reach statistics are required post publication.
| Item # | Title | Description | Quantity | Unit | Consignee | Delivery (Days) | Price Trends |
|---|---|---|---|---|---|---|---|
| 1 | Multi camera setup including editing of photos and videos | Camera Handling team Live streaming cameras Camera for mobile photography to include Multi camera ensemble which must include a professional grade setup with adaptive neutral density filters motorized gimbals and adjustable tripods two feet by seven feet. Cameras should be mirrorless with a minimum four K resolution capable of slow motion 120 fps at 1080 pixels. Multi camera ensembles complete with add on phone lenses adaptive neutral density filters gimbals and adjustable tripods ranging from 2 feet by 7 feet. Camera for mobile videography to include Shooters camera with 4K resolution minimum with mount clamp for flexibility during outdoor shoots. Separate setup other than that of live cameras. Setup for live streaming required for spot photography and videography. Cameras for spot photography and videography for Social Media which must include live streaming setup with atleast two 16 port switches monitors for multiple camera feeds wireless setup for live streaming with TVU party line integration and Communivcation systems fully integrated intercoms ear monitors studio headphones and interruptible foldback IFB systems. Integrated intercom systems. Two 16 port switches. Monitors and all other required equipment for wireless setup of live streaming. Separate setup other than thatof live cameras setup for live streaming is required for spot photography and videography | 5 | nos | anishrout | 90 | |
| 2 | Photography and Videography | Videography and photography and Audio Jingles which should include High quality production with full production team to be present from 15 Oct 2026 onwards. Team must provide HD photography videography including 4K reels short videos and feature films and jingle production for AV radio. On site team must be on roll employees of the firm. Unlimited qty till creative is finalized. Editing of all footage must be edited within 24 hours turnaround for social media publishin. the final report must include a full library of digital assets including edited and raw footage as per demand qty of edited content to be furnished. High quality photgraph and video producing shoot with editing of unlimited reels short videos and feature films. Team of phographers to be on ground from 01 Dec 2026 onwards. Jingles for AV and Radio FM. | 5 | nos | anishrout | 90 | |
| 3 | Drones | Drones which should have cutting edge LED speedlights AF panels to ensure optimal lighting in varying weather conditions. Preferably DJI Air 2S Drones or equivalent capable of HDR 5.4K imagery 20MP stills and automated obstacle detection | 2 | nos | anishrout | 90 | |
| 4 | Multi utility media kits | Customised custom branded media kits with eco friendly material inclucding personalized press badges event schedules and technical sheet for media persons | 150 | nos | anishrout | 90 | |
| 5 | Hoarding Digital Walls LED screens gantries selfie stands flex posters pole kiosks and field publicity material Designing printing and installation | Size six feet by three feet standalone boards with reinforced wooden bases. Material durable sunboard or MDF treated for long term exposure to sunlight and moisture. Design samples must be preapproved with UV resitant inks ensuring clarity and longevity of visuals. Standalone boards on a wooden base. Content printed on durable or MDF. six feet by three feet Quality must be approved first with smples. Hoardings Content creation desingning printing and installation support for the required number of installation on a need basis across the campaign period. Content Creation Bilingual English and Hindi designs with both digital and mockups required. Content must be adaptable to various dimensions and location specific requirements. Qty Unlimited till creative is finalised. Insatalltion Must adhere to municipal regulations and permissions with structural reinforcement to withstand high winds and outdoor conditions Size of twenty feet by ten feet. Quality must be approved first with samples. | 150 | nos | anishrout | 90 | |
| 6 | Live Telecast and Video Editing | Short videos of 2 to 3 minutes with voice over including content writing voice over recording and video editing. | 60 | nos | anishrout | 90 | |
| 7 | Tethered Balloon | Giant custom branded helium balloons for dynamic visuals and projections | 2 | nos | anishrout | 90 | |
| 8 | Social Media | Content designing to include infographic design customized to include dimensions for social media of size 33 by 25 cm and 33 by 62 cm with pre approved colour pallets and brand guidelines. Content strategy is daily content including captions hashtag and visual assets tailored for facebook instagram and youtube. Editable and CDR files in HD must be provided for future reference. | 60 | nos | anishrout | 90 | |
| 9 | Print Media Content Creation and Campaign | Design for half page ad bilingual Hindi and English. Vertical layout with apre approved style guide ensuring consistency in design elements. Qty is unlimited till creative is finalized. Publication strategy must include multi tier distribution targeting key national regional and local publications. proof of placements and reach statistics are required post publication. | 8 | nos | anishrout | 90 |
Categories
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Required Documents
GST registration certificate
Permanent Account Number (PAN) card
Experience certificates of similar media procurement projects
Financial statements and turnover details as required by Indian Army tenders
EMD deposit slip or online payment receipt for ₹205,000
Technical bid documents and proposed solutions for media production and installation
OEM authorizations (if required by ATC) and product/service certifications
Any additional documents specified in the uploaded ATC (ATC document link)
Frequently Asked Questions
Key insights about RAJASTHAN tender market
How to bid for Indian Army media tender in Ajmer Rajasthan 2026
Bidders should review the ATC uploaded by the buyer, submit GST, PAN, EMD ₹205,000, and experience certificates for media production, drone services, and live telecast. Ensure OEM authorizations if required, and provide technical proposals meeting HQ 21 Corps installation needs.
What documents are required for Indian Army publicity materials tender Ajmer
Submit GST certificate, PAN, financial statements, experience certificates of similar campaigns, EMD receipt of ₹205,000, technical bid, OEM authorization if applicable, and any ATC-specified certifications. Ensure submission aligns with the tender's ATC and site installation terms.
What are the delivery requirements for HQ 21 Corps media contract
Delivery and commissioning must occur at HQ 21 Corps, Bhopal, Madhya Pradesh as per ATC terms. Original delivery dates govern timelines; option clause allows up to 50% quantity changes with prorated extension, minimum 30 days.
What is the estimated value and EMD for the media tender in Rajasthan
The estimated contract value is ₹4,100,000 with an EMD of ₹205,000. Bidders should prepare to meet this value through comprehensive media production capabilities and timely installation at the specified site per ATC.
Which standards or certifications are required for media procurements
The tender data does not specify standards; bidders must refer to the ATC for required certifications, OEM authorizations, and any organization-specific quality norms potentially including ISI/ISO or equivalent certifications.
How does the 50% option clause affect delivery timelines
If the buyer exercises the option, additional delivery time is calculated as (Increase quantity / Original quantity) × Original delivery period, with a minimum of 30 days; the delivery schedule may extend accordingly.