Bids are Invited For Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign in AHMEDABAD, GUJARAT

Q1: How to participate in Gujarat Education Department's social media agency tender in 2025?
To participate, bidders should register on the GeM portal, prepare all required technical and financial documents, and ensure they meet the eligibility criteria outlined in the bid document. The registration process involves verifying your company's credentials, uploading necessary certifications, and creating a comprehensive bid proposal that addresses the scope of work. Bidders should review the technical specification files shared in the bid, including content creation and management capabilities, and submit their proposals before the bid end date. It is advisable to consult TenderAI services at https://tenderai.in/services/gem-profile-registration for professional help with GeM registration to streamline the process. Ensuring compliance with the bid parameters, including experience and turnover, is crucial for qualification, especially for SMEs and startups claiming exemption benefits.

Q2: What are the eligibility criteria for agencies bidding on Gujarat’s social media management tender?
Eligible bidders must possess a minimum average annual turnover of Rs. 52 Lakhs over the last three financial years and have prior experience of handling similar social media campaigns. Micro, Small, and Startup enterprises (MSEs/Startups) benefit from exemptions if they furnish supporting documents as per guidelines. The bidder must also demonstrate technical capability by scoring at least 60 out of 100 marks in the technical assessment. Additional eligibility conditions include operating a local office within Gujarat, relevant experience in multi-language social media management, and adherence to MII policies. All documentation, such as experience certificates, turnover proof, and certifications, must be uploaded via the official bid portal.

Q3: What technical skills are required for bidding on Gujarat's social media campaign management tender?
The technical evaluation emphasizes content creation, moderation, and campaign management across multiple platforms like Facebook, Twitter, Instagram, WhatsApp, and YouTube. Agencies must demonstrate proficiency in developing engaging content, managing real-time responses, handling multilingual communication in Hindi, English, and Gujarati, and executing campaign strategies aligned with government outreach goals. Prepared agencies should also possess the capability to produce fresh photoshoots and short videos to enrich campaigns. A technical presentation showcasing previous work, along with supporting documents, is mandatory, and achieving a minimum of 60 marks out of 100 in the technical evaluation is essential for progressing to financial bidding.

Q4: How can startups or MSMEs avail benefits in Gujarat’s social media agency tender?
Startups and MSMEs can avail of exemption from certain eligibility criteria, such as experience and turnover, by submitting requisite supporting documents (e.g., registration certificates, exemption certificates) as specified. These exemptions are provided to encourage smaller agencies to participate actively in government projects. Additionally, they are not restricted from bidding for the entire scope or setting up local Gujarat-based offices to demonstrate compliance and proximity to the project site. To maximize eligibility, startups should prepare detailed documentation for exemption claims and verify that their technical proposal aligns with the bid requirements of content creation, moderation, and analytics.

Q5: What are the submission requirements for the financial proposal in this Gujarat social media campaign tender?
The financial proposal must include a clear price breakup, as specified in the Excel upload file provided in the bid documents. The bid evaluation is based on a 70:30 weightage favoring technical capability over cost. Bidders should ensure their quote is competitive and corresponds with the scope outlined, which involves content management, moderation, campaign deployment, and analytics across multiple platforms. The financial documents must be uploaded electronically through the GeM portal, compliant with the specified format, and include any applicable discounts or options for flexible contract extensions. Accurate and transparent pricing aligned with the scope will enhance bid competitiveness.

Q6: How important is local presence and service support for Gujarat government social media tenders?
Local presence is a mandatory requirement; bidders must demonstrate a Gujarat-based office or support center to ensure prompt response and reliable service delivery. The bid emphasizes establishing a dedicated Gujarat office as part of compliance. Service support must include a toll-free number and an escalation matrix for efficient communication with government officials and stakeholders. Bidders should prepare to provide proof of local office setup, including address and contact details, to secure eligibility. This local support enhances responsiveness, aligns with government expectations, and bolsters bid competitiveness.

Q7: What are the key documents to prepare for Gujarat’s social media agency bidding process?
Critical documents include experience certificates of similar projects, turnover certificates, technical presentation, bid security deposit (EMD), and relevant certifications. Supporting documents for exemption claims, such as MSME or startup registration, must also be prepared. Additionally, the Excel price break-up file and any supplementary technical documents are mandatory. Ensure all documents are scanned, certified, and uploaded before the bid deadline. Adherence to document submission instructions is crucial, as missing or incorrect submissions can disqualify the bid.

Q8: What are the main performance security requirements for successful bidders in this tender?
The winning bidder needs to furnish a bank guarantee (ePBG) equivalent to 5% of the bid amount, valid for 26 months. The security deposit secures contract compliance and project deliverables. The bank guarantee must be in favor of the Knowledge Consortium of Gujarat, and the security deposit should be executed as per the bid guidelines. The process involves submitting the guarantee document within stipulated timelines post-contract award and ensuring it remains valid until project completion and warranty periods. Proper management of security deposits ensures smooth contract execution and compliance.

Q9: How does the evaluation process work for the Gujarat social media agency tender?
The evaluation prioritizes technical capability, with a minimum passing score of 60 out of 100. Agencies must demonstrate proficiency in content creation, response management, campaign execution, and reporting. The process involves submitting a technical presentation, which is scored based on predefined parameters. The financial proposal is scored based on cost competitiveness. The combined evaluation results in a weighted score where technical competence contributes 70% and cost 30%, aiming for a balanced approach rewarding quality and cost efficiency.

Q10: Where can I find additional support and guidance on bidding for Gujarat government tenders like this social media project?
For expert assistance, bid preparation, and registration support, you can visit TenderAI at https://tenderai.in/services/gem-profile-registration. They offer comprehensive services including GeM registration, bid insight analysis, documentation support, and market research. Additionally, reading the detailed bid documents, specifications, and terms and conditions available on the GeM portal will be crucial. Stay updated on bid deadlines and amendments through official notifications and consider participating in pre-bid meetings if available.

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