TenderDekho Logo
Closed GEM

Procurement Opportunity: Custom Bid for Services - Digital Marketing in MUMBAI, MAHARASHTRA

Bid Publish Date

30-Jan-2025, 4:12 pm

Bid End Date

28-Feb-2025, 5:00 pm

Generate Docs

Progress

RA
Issue30-Jan-2025, 4:12 pm
Reverse AuctionCompleted
AwardCompleted
Explore all 5 tabs to view complete tender details

Quantity

1

Bid Type

Two Packet Bid

Categories 5

New India Assurance Company Limited (niacl) invites bids for Custom Bid for Services - Digital Marketing in MUMBAI, MAHARASHTRA. Quantity: 1. Submission Deadline: 28-02-2025 17: 00: 00. Submit your proposal before the deadline.

Additional Tender Data

Commercial Details

Tender Category

Service

Bid To RA

No

Bid To RA Enabled

Yes

Item Category

Custom Bid for Services - Digital Marketing

Authority Records

MINISTRY OF FINANCEFINANCIAL SERVICES DEPARTMENT

BID & GeM Expert Consultancy

End-to-end support — bid preparation, GeM registration, document filing & compliance by industry experts.

Bid Preparation GeM Registration Document Filing

Free consultation · 24h response

Documents 18

GeM-Bidding-7454091.pdf

Main Document

BOQ Document

BOQ

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Scope Of Work Document

SCOPE_OF_WORK

Payment Terms & Condition

PAYMENT

Other Documents

OTHER

BOQ Document

BOQ

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Buyer uploaded ATC document

ATC

GEM General Terms and Conditions Document

GEM_GENERAL_TERMS_AND_CONDITIONS

Required Documents

1

Experience Criteria

2

Bidder Turnover

3

Certificate (Requested in ATC) *In case any bidder is seeking exemption from Experience / Turnover Criteria

4

the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer

Corrigendum Updates

1 Update
#1

Update

20-Feb-2025

Extended Deadline

28-Feb-2025, 5:00 pm

Opening Date

28-Feb-2025, 5:30 pm

Reverse Auction Schedule

Completed

Start

23-Mar-2025, 6:00 pm

End

25-Mar-2025, 11:00 am

Duration: 41 hours

Reverse Auction Document

✅ RA concluded. Check financial results for final rankings.

Technical Results

S.No Seller Date Status
1
ADSYNDICATE SERVICES PRIVATE LIMITED   Under PMA
20-02-2025 11:16:28
2
AUBURN DIGITAL SOLUTIONS PRIVATE LIMITED   Under PMA
28-02-2025 00:15:06
3
BINARY SEMANTICS LIMITED   Under PMA
28-02-2025 15:41:25
4
Deloitte Touche Tohmatsu India LLP   Under PMA
28-02-2025 15:53:39
5
Ernst & Young LLP   Under PMA
28-02-2025 16:57:38
6
GAYATRI FOODS PRIVATE LIMITED   Under PMA
28-02-2025 16:54:14
7
GOLDMINE ADVERTISING PRIVATE LIMITED   Under PMA
28-02-2025 13:47:57
8
INTERACTIVE AVENUES PRIVATE LIMITED   Under PMA
28-02-2025 16:35:41
9
Paramin Advertising and Marketing Associates   Under PMA
21-02-2025 11:38:38
10
PEYMAGEN INFORMATICS & AUTOMATION PRIVATE LIMITED   Under PMA
21-02-2025 10:03:58
11
PIVOTROOTS DIGITAL PRIVATE LIMITED   Under PMA
28-02-2025 16:29:05
12
SRV IT HUB PRIVATE LIMITED   Under PMA
28-02-2025 14:36:10

Reverse Auction Results Final Prices

These are the final prices after the reverse auction event. Prices may be lower than initial bids.

Rank Seller Final Price Item
L1GOLDMINE ADVERTISING LIMITED   Under PMA Winner ₹5,64,90,000Item Categories : Custom Bid for Services - Digital Marketing
L2INTERACTIVE AVENUES PRIVATE LIMITED   Under PMA₹5,65,00,000Item Categories : Custom Bid for Services - Digital Marketing
L3Deloitte Touche Tohmatsu India LLP   Under PMA₹30,65,63,420Item Categories : Custom Bid for Services - Digital Marketing

🎉 L1 Winner

GOLDMINE ADVERTISING LIMITED   Under PMA

Final Price: ₹5,64,90,000

Frequently Asked Questions

Key insights about MAHARASHTRA tender market

What are the eligibility requirements for GEM/2025/B/5889267?

The eligibility requirements include being a registered entity specializing in digital marketing, with proven experience and a minimum turnover as stated in the tender documents. Bidders seeking exemptions based on criteria must submit supporting documentation to prove their eligibility. Non-compliance may lead to disqualification from the bidding process.

What technical specifications are required for the Custom Bid for Services - Digital Marketing?

The technical specifications required involve expertise in a variety of digital marketing services such as Search Engine Optimization (SEO), social media management, content marketing, and analytics. Bidders must showcase prior successful campaigns and their proficiency with necessary digital marketing tools. Compliance with quality standards specified in the tender documentation is also mandatory.

What are the payment terms outlined in the GEM/2025/B/5889267 tender?

The payment terms as outlined in the tender documentation specify that payments will be contingent upon the satisfactory delivery of services as per the agreed milestones. Bidders are required to review the payment structure closely and ensure they understand all financial obligations before submitting their bids.

How are bids evaluated in this digital marketing tender?

The evaluation and selection process for bids will be primarily based on a total value wise evaluation, where both technical capability and financial proposals are assessed. Bids will be scored against the predetermined criteria, ensuring that the best-value bid is selected based on comprehensive assessment metrics.

Are there benefits for MSEs under the Custom Bid for Services - Digital Marketing?

Yes, there are designated benefits for Micro, Small, and Medium Enterprises (MSEs) under this tender. Such entities may qualify for exemptions from certain eligibility criteria, simplifying the bidding process for smaller firms. It encourages participation from diverse organizations, fostering a more inclusive procurement environment.