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Food Safety And Drug Administration Uttar Pradesh Social Media Agency Tender Lucknow 2025 - QCBS Content Creation & Moderation

Bid Publish Date

26-Dec-2025, 5:15 pm

Bid End Date

16-Jan-2026, 5:00 pm

EMD

₹3,00,000

Value

₹1,00,00,000

Location

LUCKNOW , UTTAR PRADESH

Progress

Issue26-Dec-2025, 5:15 pm
AwardPending
Explore all 4 tabs to view complete tender details

Quantity

1

Bid Type

Two Packet Bid

Key Highlights

  • • Brand/OEM requirements: Not explicitly specified; verify if vendor must employ in-house content teams or third-party partners.
  • • Technical certifications: QCBS-based evaluation; no concrete platform-specific certifications listed.
  • • Special clauses: Quantity/duration flex up to 25% at contract issue; tie-breaker favors higher technical score.
  • • Eligibility: 1-year bid validity with potential 1-year extension; EMD ₹300,000 required.
  • • Warranty/AMC: Not applicable to services; payment terms follow GeM GTC.
  • • Penalties: Not detailed in provided terms; verify in contract terms.
  • • Delivery/Installation: Not applicable; service delivery across specified social platforms.
  • • Delivery timelines: No hard delivery dates; performance based on contract milestones.

Categories 7

DIGITAL MARKETING STATE SERVICE DELIVERY ADVERTISEMENT AGENCY AD AGENCY ADVERTISE AGENCY LIBRARY MANAGEMENT SYSTEM ADVERTISING AGENCY

Tender Overview

Organization: Food Safety And Drug Administration (Uttar Pradesh)
Procurement: Social media agency services including content response, content moderation, content creation, campaign management, basic reporting and analytics, and helpdesk support in Hindi and English across Facebook, Twitter, Instagram, WhatsApp, YouTube.
Location: Lucknow, Uttar Pradesh 226001.
Estimated Value: ₹10,000,000 with EMD ₹300,000.
Contract Scope: Social media management for multi-channel outreach; emphasis on timely responses and campaign delivery. Unique contract flexibility allows quantity/duration adjustments up to ±25%.
Differentiator: QCBS evaluation; L1 ties resolved by higher Technical Score; extension possible for another year on satisfactory performance.
Context: Government health and consumer safety mandate requiring robust digital engagement and monitoring capabilities.

Technical Specifications & Requirements

  • No BOQ items specified; tender focuses on service delivery for social media management.
  • Service categories: content response, moderation, creation, campaign management, basic reporting, and helpdesk support.
  • Languages: Hindi and English content and responses.
  • Platforms: Facebook, Twitter, Instagram, WhatsApp, YouTube.
  • Duration & validity: Bid validity for 1 year; potential extension for a further year at buyer discretion.
  • Evaluation: QCBS methodology; in case of tie, higher Technical Score prevails.
  • Payment: In line with GeM General Terms; contract terms override only where specified.
  • ATC notes: Any uploaded ATC file governs additional terms; ensure alignment with GTC.

Terms, Conditions & Eligibility

  • Bid validity: 1 year, with possible extension of another year at Buyer’s discretion.
  • Quantity/Durations adjustment: Up to ±25% at contract issue; further changes require acceptance by bidder.
  • L1 tie-breaker: Higher Technical Score awarded in case of tie.
  • Payment terms: As per GeM General Terms and Conditions and contract terms.
  • Contract award method: QCBS evaluation; comply with all prescribed rules.
  • Documentation: Submit standard bidder documents per T&Cs; ensure OEM alignment if applicable.
  • Performance period: Governed by contract terms post-award with possible extension subject to performance.

Key Specifications

  • Service scope: Social media content response, moderation, content creation, campaign management, basic reporting, and helpdesk support

  • Platforms: Facebook, Twitter, Instagram, WhatsApp, YouTube

  • Languages: Hindi and English

  • Estimated contract value: ₹10,000,000

  • EMD: ₹300,000

  • Bid validity: 1 year with possible 1-year extension

  • Evaluation: QCBS with tie-breaker on Technical Score

Terms & Conditions

  • 1-year bid validity with potential 1-year extension at buyer discretion

  • Up to 25% quantity or duration adjustment at contract issue

  • QCBS evaluation; higher Technical Score wins in case of tie

Important Clauses

Payment Terms

Payments to follow GeM General Terms and Conditions and contract-specific terms

Delivery Schedule

Service delivery across social media platforms with defined milestones in contract

Penalties/Liquidated Damages

Not detailed in available terms; verify in final contract terms

Bidder Eligibility

  • Experience in social media management for government or public sector entities

  • Demonstrated capability across Hindi/English content moderation and campaign management

  • Financial stability as evidenced by recent financial statements

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Required Documents

1

GST registration certificate

2

Permanent Account Number (PAN) card

3

Experience certificates for similar social media management projects

4

Financial statements or turnover proof

5

EMD deposit receipt or payment proof (₹300,000)

6

Technical bid documents and method statements

7

OEM authorizations or partner agreements (if applicable)

Frequently Asked Questions

Key insights about UTTAR PRADESH tender market

How to bid for FSDA UP social media tender in Lucknow 2025?

Bidders must submit GST, PAN, experience certificates, financial statements, EMD ₹300,000, and technical bid with method statements. The award follows QCBS; bid validity is 1 year with potential 1-year extension. Ensure alignment with platforms: Facebook, Twitter, Instagram, WhatsApp, YouTube, and languages Hindi/English.

What documents are required for the social media procurement in Lucknow?

Required documents include GST certificate, PAN card, experience certificates for similar projects, financial statements, EMD receipt, and technical bid documents. OEM authorizations should be provided if applicable. Ensure all documents are up to date and reflect current registration details.

What are the key evaluation criteria for the QCBS social media tender?

Bids are evaluated under QCBS; the bidder with higher Technical Score wins in case of ties. Price is combined with technical merit. Ensure robust case studies of prior campaigns, demonstrated moderation capabilities, and scalable content creation processes.

What is the EMD amount for the Lucknow FSDA social media bid?

EMD required is ₹300,000. Submit proof of deposit or online payment with the bid. EMD safeguards bidder commitment and ensures seriousness; ensure payment is complete before the bid submission deadline.

What platforms must the social media agency manage under this tender?

Agency responsibilities cover Facebook, Twitter, Instagram, WhatsApp, and YouTube. Deliver content creation, response management, moderation, campaign management, and basic analytics across these channels in Hindi and English.

What is the bid validity period and extension terms for this tender?

Bid validity is 1 year from bid submission. Based on performance, the Buyer may extend for an additional 1 year at their discretion; ensure readiness for continued service if awarded.

Are there any quantity or duration changes allowed in this contract?

Yes, contract quantity or duration may be adjusted by up to ±25% at the time of contract issue. After issuance, such adjustments remain within ±25%; bidders must accept revised scope or negotiate terms.

What are the payment terms for the GeM-based social media contract?

Payments follow GeM General Terms and Conditions and the contract terms. Ensure accurate invoicing aligned with milestones, with timely payments post-approval and receipt of deliverables as per contract schedule.