Bids are Invited For Custom Bid for Services - Appointment of Digital Marketing and Public Relation Agency in WEST DELHI, DELHI

To qualify for participation in this tender, bidders must be registered entities. Additional eligibility criteria include demonstrating relevant experience in digital marketing and public relations projects, fulfilling minimum financial turnover as specified in the tender, and submitting all required documentation, including experiences and certifications as highlighted in the ATC.

Bidders are required to submit relevant certificates that validate their capabilities in the fields of digital marketing and public relations. This includes any industry-standard certifications that illustrate expertise and compliance with the necessary guidelines set forth by the India Tourism Development Corporation Limited.

Bidders must complete the registration process via the designated tender portal. This includes filling out all required forms, providing necessary documentation, and ensuring all submissions comply with the instructions outlined in the Instruction to Bidder document linked within the tender.

Documents must be submitted in PDF format through the electronic submission portal. It is essential for bidders to ensure that all files are clearly labeled and adhere to the format specifications provided in the tender documents.

Bidders must demonstrate proficiency in digital marketing techniques, public relations strategies, and content creation capabilities. This may also include proficiency in SEO practices, social media management, and analytic reporting as outlined in further detail in the Scope of Work document attached.

All submissions must adhere to national and international quality standards within the digital marketing and public relations sectors. Bidders are encouraged to provide proof of adherence to these standards within their proposals.

Bidders must comply with all relevant government policies and procurement rules, including the Make in India initiative if applicable. Additionally, all legal regulations regarding advertising and public perception must be strictly followed.

Proposals will undergo an evaluation process that includes assessment of technical capability, financial robustness, and alignment with the objectives laid out in the tender. The comprehensive review ensures that the selected agency can deliver effective results in digital marketing and public relations efforts.

An Earnest Money Deposit of ₹350,000 is required upon submission of bids. This amount will be retained until completion of the evaluation process, after which it will be refunded to unsuccessful bidders. The terms regarding the EMD can be referenced in the tender documentation.

Bidders who are awarded the contract may also be required to submit a performance security deposit, the specifics of which will be communicated post-selection. This ensures commitment to the delivery of services as per the agreed terms.

Payment terms will be specified in detail in the Payment Terms document associated with the tender. Generally, payment schedules may depend on project milestones and satisfactory delivery of contracted services.

Price evaluation will consider total costs while balancing quality and service delivery expectations. Bidders are encouraged to provide competitive pricing alongside detailed descriptions of the value they will deliver.

All bid submissions should be made electronically via the designated tender portal. Bidders must ensure that all documents are submitted in accordance with the guidelines provided within the tender documentation.

While specific dates are not included here, all prospective bidders should review the tender documents for guidance on timeline expectations, particularly concerning submission deadlines and bid opening sessions.

The evaluation of submissions will involve a thorough review process focusing on criteria such as compliance with technical specifications, financial viability, and overall proposal quality. Bidders can expect notifications of results through the communication channels indicated in the tender details.

MSEs may benefit from relaxed eligibility criteria concerning experience and financial turnover. Documented proof must be submitted for any exemptions sought to ensure candidacy within this tender.

Startups may also qualify for similar benefits as MSEs, including potential exemptions from certain criteria. Participation enables startups to showcase their innovative solutions in the digital marketing and public relations domain.

Compliance with the Make in India policies encourages bidders to prioritize local sourcing, thereby enhancing economic growth in the region. Bidders should ensure their proposals reflect adherence to these guidelines as may be necessary.

Bidders must consider local sourcing regulations and procurement rules as part of their proposal. The tender documentation outlines specific requirements regarding local content that must be met to fulfil eligibility successfully.