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GEM

Coal Controller Social Media Agency Tender East Delhi 2026 - Content Creation, Moderation & Campaign Management 3.3 Million

Bid Publish Date

12-Feb-2026, 5:59 pm

Bid End Date

27-Feb-2026, 4:00 pm

EMD

₹99,000

Value

₹33,00,000

Location

EAST DELHI , DELHI

Progress

Issue12-Feb-2026, 5:59 pm
AwardPending
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Quantity

12

Bid Type

Two Packet Bid

Categories 11

DIGITAL MARKETING RURAL DEVELOPMENT STATE SERVICE DELIVERY ADVERTISEMENT AGENCY PLATFORM SCALE AD AGENCY CAPACITY BUILDING ADVERTISE AGENCY SUPPLEMENTARY EDUCATION LIBRARY MANAGEMENT SYSTEM ADVERTISING AGENCY

Tender Overview

The government entity is the Coal Controller (cc), inviting proposals for a Social Media Agency to deliver end-to-end services in East Delhi, Delhi 110031. Scope includes content creation, content moderation, campaign management, response management/helpdesk, basic reporting and analytics, and training of internal staff in English and Hindi. Estimated contract value is ₹3,300,000 with an earnest money deposit of ₹99,000. No BOQ items are listed, and the tender includes a flexible quantity/duration clause allowing up to 25% variation at contract issue and post-issue, which bidders must accept. This tender targets vendors with proven social media operations capability, policy-compliant engagement, and capacity to train government staff, within the constraints of a Delhi-based procurement process.

Technical Specifications & Requirements

  • Service category: Social Media Agency for content creation, response handling, moderation, campaign management, helpdesk support, and basic analytics
  • Language coverage: English, Hindi; capacity to deliver multilingual content and follower engagement
  • Deliverables: content calendars, post creation, community management, crisis response, performance dashboards
  • EMD: ₹99,000; Estimated contract value: ₹3,300,000; No itemized BOQ provided
  • Clause: contract quantity/duration may vary up to 25% at issuance and after; bidders must accept revised scope if adjusted
  • Standards/formatting: Not specified; bidders should demonstrate capabilities through prior social media campaigns and training programs
  • Documentation: include agency portfolio, training materials, and compliance readiness

Terms, Conditions & Eligibility

  • EMD requirement: ₹99,000 (via eligible payment mode per terms)
  • Variation clause: quantity/duration can increase up to 25%; acceptance required
  • Location scope: East Delhi, Delhi 110031; procurement for government communications
  • Deliverables timeline: not specified; bidders to propose implementation plan with milestones
  • Training obligation: internal staff capacity building in content management and analytics
  • BOQ: none; scope based on service categories and deliverables rather than itemized listings
  • Compliance: English/Hindi content, responsive helpdesk, and basic analytics capability

Key Specifications

  • Service category: Social Media Agency for content creation, moderation, campaign management, and helpdesk support

  • Languages: English and Hindi content delivery

  • Estimated value: ₹3,300,000; EMD: ₹99,000

  • Variation rights: +/-25% contract quantity or duration at contract issuance and post-issuance

  • Deliverables: content calendars, posts, moderation, campaign management, analytics dashboards, internal staff training

Terms & Conditions

  • EMD: ₹99,000 must be submitted with bid

  • Variation clause allows 25% change in quantity or duration

  • East Delhi, Delhi 110031 project location and procurement scope

Important Clauses

Payment Terms

Not specified in tender data; bidders should anticipate standard government payment on completion or milestones per contract.

Delivery Schedule

No fixed deadlines available; bidders must submit a delivery and training plan with milestones.

Penalties/Liquidated Damages

No LD details specified; bidders should seek clarity on performance-based penalties during final negotiation.

Bidder Eligibility

  • Proven experience in managing social media campaigns for government or large organizations

  • Ability to provide content creation, moderation, and analytics with training capacity

  • Financial stability and necessary registrations (GST, PAN)

Documents 9

GeM-Bidding-8939293.pdf

Main Document

Other Documents

OTHER

Scope Of Work Document

SCOPE_OF_WORK

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Payment Terms & Condition

PAYMENT

Other Documents

OTHER

GEM General Terms and Conditions Document

GEM_GENERAL_TERMS_AND_CONDITIONS

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Required Documents

1

GST registration certificate

2

Permanent Account Number (PAN) card

3

Experience certificates detailing prior social media campaigns

4

Financial statements or turnover proof

5

EMD submission receipt of ₹99,000

6

Technical bid/documentation demonstrating content creation, moderation, and analytics capabilities

7

OEM/partner authorizations or agency certifications (if applicable)

8

Training/materials portfolio and case studies of prior engagements

Frequently Asked Questions

Key insights about DELHI tender market

What documents are required for the social media agency tender in East Delhi 2026?

Bidders must submit GST registration, PAN, experience certificates, financial statements, EMD receipt of ₹99,000, and a technical bid demonstrating content creation, moderation, analytics, and training capabilities. Include agency portfolio and compliance documentation to participate in the Coal Controller procurement.

How is the contract value and EMD amount structured for this tender in Delhi?

The estimated contract value is ₹3,300,000; the EMD is ₹99,000. Submit EMD via approved payment methods. The 25% variation clause allows scope adjustments at contract issue and post-issuance, so bid pricing should accommodate potential changes.

What are the key technical requirements for content creation and moderation in this tender?

Required capabilities include end-to-end social media content creation, community moderation, campaign management, response/helpdesk support, and basic analytics dashboards. Bidders should show multilingual delivery (English and Hindi) and prior government or large-organization campaigns in their portfolio.

What are the delivery expectations and training obligations for this East Delhi tender?

While exact deadlines aren’t specified, bidders must propose a detailed implementation plan with milestones for content deployment, moderation throughput, campaign cycles, and a training program to upskill internal staff in English and Hindi content workflows.

What is the eligibility criteria for bidding on the Coal Controller social media contract?

Eligible bidders must demonstrate prior social media campaign experience, have GST and PAN registrations, financial stability, and the ability to provide content creation, moderation, and analytics services. Experience with government communications is preferred for eligibility.

What are the payment terms and potential penalties for non-performance in this tender?

Payment terms are not explicitly defined in the tender; bidders should expect standard government terms. Penalty details or LDs are not specified; bidders should seek clarification during final negotiations and include performance-based metrics in their proposals.