Government Tender Published for Hiring of Social Media Agency - Training and capacity building of internal staff, Basic reporting a in LUCKNOW, UTTAR PRADESH

The eligibility requirements include registration as an entity capable of providing the services, a minimum average annual turnover of ₹2500 Lakh for the past three years, and at least five years of relevant experience in similar services to government organizations. Additional documents to support these criteria must be uploaded along with the bid.

Bidders need to provide various certificates showcasing their experience in social media management, as well as financial documentation demonstrating their turnover. Specific documentation required includes certificates requested in the Automatic Terms and Conditions (ATC).

Bidder registration is conducted through the GeM portal, where they must create an account and provide requisite documentation for verification before participating in bidding.

Bidders should submit documents in PDF or any supported file format as outlined in the tender documentation. All files must be clearly labeled for easy identification during the evaluation process.

Technical specifications include experience in managing major social media platforms, proven content creation capabilities in Hindi and English, and competence in analytics for engagement tracking. Bidder qualifications regarding these specifications will be evaluated as stated in the tender.

Bidders must adhere to industry best practices in social media management, ensuring the delivery of high-quality content, timely responses, and effective engagement strategies. Compliance with these standards will influence the overall scoring in the evaluation process.

Bidders must comply with all standards set forth in the bidding document including those concerning documentation, eligibility criteria, and financial regulations. Additionally, adherence to the 'Make in India' policies is recommended.

The evaluation process involves rigorous assessment of submitted documents and proposals, focusing first on technical qualifications before the financial bids are opened. This two-stage evaluation ensures only qualified bidders proceed to the financial evaluation phase.

The EMD for this tender is ₹25,00,000 and is required to be submitted along with the bid. Eligible bidders under the MSE category may apply for EMD exemption by providing appropriate documentation as proof.

After the contract award, successful bidders must submit a performance security deposit amounting to 5% of the total contract value. This can be made in various forms, including a fixed deposit receipt, which must be delivered to the buyer within the stipulated time frame.

The payment terms will be specified in the bid document. Typically, payments will be made based on the satisfactory completion of services as verified by the Information and Public Relations Department.

Submissions should be made electronically through the GeM portal prior to the bid deadline. Bidders must ensure that all required documents are uploaded completely and accurately, following the detailed instructions.

The major timelines include the opening and closing dates for bids, which should be tracked via the GeM portal. Clear communication on eligibility checks and clarifications is encouraged throughout this period.

The tender follows a two-packet bid approach, where initial technical evaluations must score at least 70 marks to qualify for the financial review. This ensures that quality is prioritized alongside cost-efficiency in selecting the winning bidder.

There are no specific exemptions for MSEs regarding the experience criteria in this particular tender; however, MSE status may help in other contexts of bidding where EMD exemptions are considered.

At this time, there are no established exemptions for startups concerning the years of experience and turnover criteria. All bidders must meet the standard eligibility conditions specified.