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Director General Of Police Gujarat Social Media Agency Tender 2025 Content Creation & Campaign Management ISO 9001 Notified

Bid Publish Date

08-Nov-2025, 11:22 am

Bid End Date

18-Nov-2025, 9:00 pm

EMD

₹37,500

Value

₹12,50,000

Progress

Issue08-Nov-2025, 11:22 am
AwardPending
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Quantity

12

Bid Type

Two Packet Bid

Key Highlights

  • Dedicated Gujarat-based service presence with documentary evidence
  • EMD amount: ₹37,500; estimated contract value ₹1,250,000
  • Languages: Hindi, English, Gujarati for content creation and engagement
  • Option Clause: quantity or duration can vary up to 25% at issue and post-award
  • Excess settlement: additional charges allowed up to a specified percentage with documentation
  • Service & Support: toll-free number and escalation matrix required
  • Salary/payment terms: provider funds staff salaries upfront with statutory documentation
  • Past experience proof accepted as contract/invoice, execution certificate, or client notes

Categories 11

Tender Overview

The Director General Of Police (DGP) Office, Home Department Gujarat invites bids for a Social Media Agency to provide full-service content creation, response and content moderation, campaign management, response management/helpdesk support, basic reporting and analytics, plus training of internal staff in Hindi, English, and Gujarati. Estimated contract value is ₹1,250,000 with an EMD of ₹37,500. The procurement emphasizes multilingual social media management and capacity-building, targeting proactive digital engagement for the Gujarat law enforcement ecosystem. A distinctive feature is the flexibility to adjust contract quantity or duration by up to 25% at issue and post-award, with bidders accepting revisions. The contract requires a dedicated Gujarat-based service presence and a toll-free support number to ensure timely user assistance.

Technical Specifications & Requirements

  • Scope: Social media content creation, moderation, campaign management, response/helpdesk, standard analytics, and staff training in Hindi, English, Gujarati.
  • Estimated value: ₹1,250,000; EMD: ₹37,500.
  • Delivery/Support: Office of service provider must be located in the state of the consignee; dedicated toll-free number and escalation matrix required.
  • Qualifications: Past project experience documentation accepted via contract copy with invoices, execution certificate, or client-issued support notes.
  • Payment/Compliance: Service provider salaries to be paid first by the provider; statutory documents (PF, ESIC) to be supported along with payment claim.
  • Clauses: Option clause allows up to 25% variation in quantity/duration; excess settlement up to a specified percentage with required documentation.
  • Sub-contracting: Sub-contracting requires buyer’s written consent; ultimate liability remains with the main bidder.
  • Documentation: Upload all mandatory certificates/diagrams per ATC and Corrigendum; non-submission can lead to rejection.

Terms, Conditions & Eligibility

  • EMD: ₹37,500; to be deposited as per tender terms.
  • Service presence: An office in the state of Gujarat; explicit documentary evidence required.
  • Support: Dedicated toll-free telephone number and escalation matrix for service support.
  • Payment terms: Salaries of deployed staff must be paid by the service provider upfront; payment claims include PF/ESI and bank statements.
  • Past experience proof: Acceptable proofs include contract copy with invoices, execution certificates, or client notes confirming delivery.
  • Option/Variations: Quantity/duration adjustments up to 25%; bidders must accept revised terms.

Key Specifications

    • Scope: Social media content creation, response management, moderation, campaign management, basic reporting, analytics, training
    • Languages: Hindi, English, Gujarati
    • Estimated value: ₹1,250,000; EMD: ₹37,500
    • Delivery/Presence: Gujarat-based office; dedicated toll-free service line
    • Experience proof: contract/invoice-based proofs or client execution certificates

Terms & Conditions

  • EMD of ₹37,500 and estimated value ₹1,250,000; payment terms require upfront salary payments by the service provider

  • Contract quantity/duration can change up to 25%; bid acceptance of revised terms is mandatory

  • Office must be located in Gujarat; dedicated support line and escalation matrix required

Important Clauses

Payment Terms

Service provider pays staff salaries upfront with claims to buyer supported by PF/ESI and bank statements; submission of statutory documents is mandatory.

Delivery Schedule

Option to vary contract quantity/duration by up to 25% at issue and post-award; bidders must accept revised terms.

Penalties/Liquidated Damages

Not specified in provided data; adherence to statutory and contractual obligations implied via ATC.

Bidder Eligibility

  • Must have Gujarat-based service presence with verifiable office address

  • Demonstrated past experience in social media management projects (contracts/invoices or execution certificates)

  • Ability to provide toll-free support and escalation matrix

Documents 9

GeM-Bidding-8557913.pdf

Main Document

Scope Of Work Document

SCOPE_OF_WORK

Payment Terms & Condition

PAYMENT

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

GEM General Terms and Conditions Document

GEM_GENERAL_TERMS_AND_CONDITIONS

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Required Documents

1

GST registration certificate

2

Permanent Account Number (PAN) card

3

Past experience documents: contract copies with invoices or execution certificates

4

Audited financial statements or financial statements for the last financial year

5

EMD submission proof (payment receipt or bank guarantee)

6

Technical bid documents and certificates as per ATC/Corrigendum

7

OEM authorizations or agency partnership letters (if required by ATC)

8

Proof of office in Gujarat (address proof)

9

PF/ESIC compliance documents for deployed staff

Frequently Asked Questions

Key insights about GUJARAT tender market

How to bid for social media agency tender in Gujarat 2025

Bidders must meet eligibility criteria including Gujarat-based presence, EMD of ₹37,500, and past experience proofs. Prepare GST, PAN, financials, contract/invoice proofs, and technical certificates per ATC. Ensure toll-free support line and escalation matrix are provided. Submit all documents with the bid and comply with 25% variation rights.

What documents are required for Gujarat DGP social media bid

Required documents include GST registration, PAN, audited financials, EMD receipt, past project proofs (contracts/invoices or execution certificates), technical bid documents, OEM authorizations if applicable, and proof of Gujarat office. Additional certificates must follow ATC and corrigendum as issued.

What are the delivery and support requirements for this tender in Gujarat

The bidder must have an office in Gujarat and provide a dedicated toll-free support line plus an escalation matrix. Service delivery includes content creation, moderation, campaign management, response/helpdesk, and basic analytics, with multilingual capability in Hindi, English, and Gujarati.

What is the EMD amount and its payment method for this tender

The EMD is ₹37,500. Bidders must submit a valid bank guarantee or receipt proving EMD payment as part of the bid submission, ensuring eligibility and protection against bid withdrawal or cancellation.

What experience proof qualifies for past projects in this tender

Acceptable proofs include contract copies with invoices and bidder self-certification, execution certificates from clients, or third-party notes verifying delivery. These documents demonstrate successful execution of social media services similar in scope to content creation and campaign management.

What are the key language requirements for service delivery

The contract requires content creation and moderation in Hindi, English, Gujarati. Deliverables include multilingual posts, engagement responses, and reporting in these languages to support Gujarat-based public communications.

How does the 25% variation clause affect bidding for this contract

The option clause allows a bidder to adjust contract quantity or duration by up to 25% at issue and after award. Bidders must agree to revised terms and deliverables, with the buyer entitled to adjust scope accordingly while maintaining compliance.

What are the payment terms and salary obligations for deployed staff

Providers must pay deployed staff salaries upfront and claim payment from the buyer later, including supporting PF/ESIC and bank statements. This requires sound payroll and statutory record-keeping to ensure compliance with tender conditions.