Tender Notice for Custom Bid for Services - RDCCLT2510 Lining up an agency for social media management of Indian Oil in FARIDABAD, HARYANA

The eligibility requirements include being a registered legal entity with the appropriate licenses, demonstrating proven experience in social media management, and presenting a portfolio of successful campaigns. Agencies should have expertise in brand management, particularly within the energy sector, to qualify for this tender.

The technical specifications required include having a dedicated team of social media managers, graphic designers, and content creators. Agencies must also demonstrate expertise in using analytics tools for tracking and optimizing campaign performance, along with effective strategies for crisis management and audience engagement.

Payment terms will be established in accordance with the financial proposal submitted by the agency. Typically, payments may be structured in stages based on milestone achievements, performance metrics, and mutually agreed timelines. Details will be aligned with Indian Oil’s financial policies.

Submissions will be evaluated based on the quality and comprehensiveness of proposals, demonstrated experience through case studies, pricing structures, and the creativity of proposed social media strategies. The evaluation process aims to ensure that the selected agency aligns closely with the objectives of Indian Oil Corporation.

MSEs may benefit from specific considerations during the tender evaluation process. This includes potential financial aids or relaxation of eligibility criteria aimed at encouraging small players in the market to showcase their innovative capabilities and creativity while complying with 'Make in India' policies.