Sports Department Uttar Pradesh Meerrut Social Media Agency Tender 2026 Content Creation Hindi ATC 600000
Bid Publish Date
29-Aug-2026, 3:12 pm
Bid End Date
21-Sep-2026, 4:00 pm
EMD
₹30,000
Value
₹6,00,000
Location
Progress
Tender Overview
The UP Sports Department invites bids from a Social Media Agency for end-to-end digital support in Meerrut (Meerut), Uttar Pradesh. The scope includes content creation, response moderation, campaign management, helpdesk support, basic analytics, and staff training in Hindi. Estimated contract value is ₹600,000 with an EMD of ₹30,000. The contract includes an option to adjust quantity or duration by up to 25%, as per ATC terms, and permits lumpsum scope adjustments with client consent. No BOQ items are listed, highlighting a flexible service delivery model. The procurement emphasizes language in Hindi and alignment with internal ATC guidelines. A single procurement objective focuses on enabling responsive, engaging social media presence for the department’s sports initiatives.
Technical Specifications & Requirements
- Service category: Social media management and content lifecycle including creation, posting, response handling, moderation, and analytics
- Deliverables: Content calendars, post creation, comment moderation, community management, campaign execution, performance reporting
- Languages: Hindi content and responses
- Reporting: Basic analytics and capacity-building training for internal staff
- Financials: Estimated value ₹600,000; EMD ₹30,000; 25% quantity/duration adjustment window
- ATC considerations: Compliance with buyer-added terms; lump-sum flexibility with consent; no BOQ constraints are specified
- Location: Meerrut, Uttar Pradesh 245206; service delivery and coordination to be conducted locally
- Eligibility cues: Experience in social media campaigns for government or public-sector entities is advantageous
Terms, Conditions & Eligibility
- EMD: ₹30,000 (credit/deposit terms per ATC)
- Quantity/Duration amendment: up to 25% increase/decrease at contract issue and post-issuance
- Payment terms: not explicitly listed; bidders should prepare for standard government-style settlement post-delivery
- Delivery framework: Local coordination in Meerut, UP; Hindi-language services
- ATC/Lumpsum: Allowance for scope adjustments with client consent
- Documentation: Align with mandatory bidder documents per buyer terms; focus on agency credentials, prior government/social campaigns
- Warranty/Support: Not specified; bidders should propose post-implementation support terms
- No BOQ: Indicates flexible service scope; bidders to demonstrate capability for adaptive campaigns
Key Specifications
-
Service: Social media agency including content creation, response moderation, campaign management, helpdesk support, basic reporting
-
Value: Estimated ₹600,000 with EMD ₹30,000
-
Language: Hindi content and responses
-
Delivery: Meerrut, Uttar Pradesh 245206
-
ATC: 25% quantity/duration adjustment; lumpsum scope with consent
Terms & Conditions
-
EMD amount ₹30,000 required with bid submission
-
Quantity/duration can vary ±25% at contract issue and subsequent periods
-
Hindi-language content and helpdesk support; basic analytics and staff training
Important Clauses
Payment Terms
Payment terms not explicitly stated; bidders should propose post-delivery payment within standard government settlement cycles
Delivery Schedule
Delivery/location coordination in Meerut; flexible start aligned with contract award; no fixed milestone list provided
Penalties/Liquidated Damages
No explicit LDs listed; bidders should assume standard penalties for service delays or non-compliance per ATC
Bidder Eligibility
-
Experience in social media management for government/public sector preferred
-
Financial stability demonstrated by latest audited statements
-
Authorized agency with capability for Hindi content creation and moderation
Tender Data
Bid Details
Quantity
1
Bid Type
Two Packet Bid
Bid Validity
90 (Days)
Bid Type
Service
Evaluation
Total value wise evaluation
Tech Clarification Time
2 Days
Preference & Exemptions
EMD Required
Yes
MII Compliance
Yes
MSE Purchase Preference
No
MSE Exemption/Relaxation
No
Startup Exemption/Relaxation
No
Bid Splitting Applied
No
Requirements
Min. Avg. Annual Turnover
6
Experience Required
3 Year (s)
Arbitration Clause
No
Mediation Clause
No
Additional Tender Data
Commercial Details
Tender Category
Service
Bid To RA
No
Bid To RA Enabled
No
Item Category
Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign Management, Response management/Helpdesk support, Basic reporting and analytics, Training and capacity building of internal staff, As per ATC; Hindi, ..
Advisory Bank
ICICI
ePBG Percentage
5%
ePBG Duration (Months)
8
Payment Timelines
Payments shall be made to the Seller within 30 days of issue of service delivery acceptance certificate (SDAC) and on-line submission of bills (This is in supersession of 10 days time as provided in clause 12 of GeM GTC)
Delivery Details
Delivery Locations
1
Delivery Cities
Meerut
Delivery Pincodes
250342
Delivery Locations
| Consignee | Address | City | State | Pincode | Quantity | Delivery Days | Additional Requirement |
|---|---|---|---|---|---|---|---|
| Shrija Singh | 250342,Village Salawa Sardhana Road Meerut | Meerut | Uttar Pradesh | 250342 | 1 | - | Number of photographs : 1000 Number of Videos : 1000 |
Authority Records
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Documents 6
GeM-Bidding-9821477.pdf
Main Document
Other Documents
OTHER
Other Documents
OTHER
Buyer uploaded ATC document
ATC
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
Categories
11
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Required Documents
GST registration certificate
Permanent Account Number (PAN) card
Experience certificates for social media campaigns (government/public sector preferred)
Financial statements and/or turnover proof
EMD submission receipt for ₹30,000
Technical compliance or capability statement
OEM authorizations not applicable; equivalent agency credentials
Any previous campaign case studies and Hindi-content samples
Frequently Asked Questions
Key insights about UTTAR PRADESH tender market
How to bid for social media agency tender in Meerut UP 2026?
Bidders should submit GST, PAN, experience certificates and financials, along with EMD ₹30,000. Provide Hindi content examples and capability for government campaigns. The contract allows ±25% quantity/duration adjustments; ensure compliance with ATC terms and submit a detailed capability statement.
What documents are required for UP Sports Department social media bid?
Required documents include GST certificate, PAN, recent financial statements, experience certificates for social media campaigns, EMD receipt of ₹30,000, technical compliance details, Hindi-content samples, and any prior government project case studies demonstrating capability and reliability.
What are the technical specifications for Hindi content moderation in this tender?
Specifications focus on end-to-end social media support: content creation, posting, moderation of comments, response management, and basic analytics. Content must be in Hindi; provide sample calendars, templates, and performance reports for transparency and capacity-building outcomes.
What is the estimated contract value and EMD for this tender?
The tender’s estimated contract value is ₹600,000. The bid security/EMD required is ₹30,000. Ensure payment proof accompanies submission and verify EMD submission method per ATC terms for smooth evaluation.
When is the flexibility window for contract quantity adjustments in UP tender?
The buyer permits a 25% increase or decrease in contract quantity or duration at the time of issue, with post-issuance adjustments also capped at 25%. Bidders must accept revised scope if notified within this ATC framework.
What delivery location and language requirements apply to this UP tender?
Delivery and services must be executed in Meerrut, Uttar Pradesh 245206. All content and responses must be in Hindi, aligning with internal ATC terms and the department’s communication standards.
What should bidders include in the capability statement for government work?
Provide examples of prior government/public-sector campaigns, Hindi content case studies, team bios, workflow for content moderation, reporting templates, and a training plan for internal staff to ensure sustainable capacity building post-award.