Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign
Uttar Pradesh Pollution Control Board
LUCKNOW, UTTAR PRADESH
Posted:
30 June 2025
Closed:
23 July 2025
GEM
Tender Overview
Organization: Rural Electrification Corporation Limited; Category: Hiring of PR Agency and Social Media Agency services including content creation, campaign management, response/hello desk support, reporting, analytics, and internal staff training. Location: GURGAON, HARYANA 122001; Estimated value: ₹93,600,000.00; EMD: ₹543,600. The bidder must comply with Integrity Pact, may form a consortium with equal responsibility, and ensure no liquidation or bankruptcy. A Malicious Code Certificate must be uploaded, certifying absence of embedded harmful code. OEM authorization is required when bidding via authorized distributors. A dedicated toll-free support line and escalation matrix are mandatory. Submission requires adherence to buyer-specific terms and conditions. Context: government procurement of managed PR, social media, content, and service management with performance and compliance expectations.
Technical Specifications & Requirements
- No formal BOQ items or technical specs provided.
- Extracted requirements include: Integrity Pact compliance, Malicious Code Certificate, Manufacturer/OEM authorization, and service/support infrastructure (dedicated toll-free number, escalation matrix).
- Required governance elements: non-assignment/sub-contract without prior written consent; joint and several liability for contract performance; bidder to upload undertakings confirming financial health and non-bankruptcy.
- Mandatory privacy and cybersecurity assurances and general compliance with procurement norms; focus on content creation, campaign management, response management, training, and basic analytics.
- Important implied scope: ongoing service management and client support during contract period; performance monitoring and reporting deliverables.
Terms, Conditions & Eligibility
- EMD: ₹543,600; must be in eligible form as per bid document.
- Integrity Pact: Must be uploaded signed; compliance with organization policy.
- Consortium: Allowed with an identified leader; each member liable for full contract.
- Malicious Code Certificate: Required certification indicating no embedded malicious code.
- Manufacturer Authorization: If bidding via OEM/distributor, authorization form with contact details required.
- Assignment/Sub-contract: Prohibited without prior written consent; liability remains with seller.
- Service & Support: Dedicated toll-free line and escalation matrix for technical support must be provided.
- Documentation: Bids rejected if mandatory certificates/documents are missing; verify all terms.
