Bid Publish Date
13-Oct-2026, 11:41 am
Bid End Date
12-Nov-2026, 11:00 am
EMD
₹60,000
Value
₹20,00,000
Location
Progress
Sardarkrushinagar Dantiwada Agricultural University in Gujarat seeks a Social Media Agency to deliver end-to-end services including content creation, campaign management, response management/helpdesk, content moderation, staff training, and basic reporting/analytics in Hindi, English, and Gujarati. The procurement is valued at ₹2,000,000 with an EMD of ₹60,000. Work location is in the Banaskantha district, Gujarat. The scope emphasizes multi-language engagement, rapid response, and capacity-building for internal teams, with a flexible 25% quantity/duration adjustment allowed. This tender targets vendors capable of scalable, accountable social media operations and structured reporting.
Service category: social media content creation, campaign management, response management/helpdesk, content moderation, training, and basic analytics
Languages: Hindi, English, Gujarati
Estimated value: ₹2,000,000; EMD: ₹60,000
Variation: up to 25% increase/decrease in quantity or duration
No explicit technical specs; rely on SOW for deliverables and reporting requirements
EMD amount and payment terms to be specified in contract
Quantity/duration can be adjusted up to 25%
SOW attachment defines detailed deliverables and reporting formats
Payment terms to be detailed in contract; EMD of ₹60,000 to be submitted with bid
Delivery and performance milestones to be defined in SOW; capacity-building components emphasized
Penalties to be specified in contract; potential performance-based implications tied to SLAs
Demonstrated experience in social media agency services for government or large institutions
Capability to operate in multi-language environments (Hindi, English, Gujarati)
Financial stability and ability to scale for campaign management and reporting
Quantity
12
Bid Type
Two Packet Bid
Bid Validity
180 (Days)
Bid Type
Service
Evaluation
Total value wise evaluation
Tech Clarification Time
2 Days
EMD Required
Yes
MII Compliance
Yes
MSE Exemption/Relaxation
Yes
Startup Exemption/Relaxation
No
Bid Splitting Applied
No
Min. Avg. Annual Turnover
10
Experience Required
4 Year (s)
Tender Category
Service
Bid To RA
No
Bid To RA Enabled
No
Item Category
Hiring of Social Media Agency - Content creation, Campaign Management, Response management/Helpdesk support, Content response and content moderation, Training and capacity building of internal staff, Basic reporting and analytics; Hindi, English, Guj..
Advisory Bank
State Bank of India
ePBG Percentage
5%
ePBG Duration (Months)
14
Payment Timelines
Payments shall be made to the Seller within 45 days of issue of service delivery acceptance certificate (SDAC) and on-line submission of bills (This is in supersession of 10 days time as provided in clause 12 of GeM GTC)
Delivery Locations
1
Delivery Cities
Banas Kantha
Delivery Pincodes
385506
| Consignee | Address | City | State | Pincode | Quantity | Delivery Days | Additional Requirement |
|---|---|---|---|---|---|---|---|
| Lakshmi Sonkusale | 385506,DIRECTOR CAICT / INFORMATION TECHNOLOGY, UNIVERSITY BHAVAN, CENTER FOR AGRICULTURAL INFORMATION AND COMMUNICATION TECHNOLOGY, SARDARKRUSHINAGAR DANTIWADA AGRICULTURAL UNIVERSITY, SARDARKRUSHINAGAR | Banas Kantha | Gujarat | 385506 | 12 | - | Number of photographs : 100000 Number of Videos : 50000 |
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Main Document
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GEM_GENERAL_TERMS_AND_CONDITIONS
GEM_GENERAL_TERMS_AND_CONDITIONS
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GST registration certificate
Permanent Account Number (PAN) card
Experience certificates evidencing social media campaigns
Financial statements or turnover statements
EMD submission proof (₹60,000 to be paid online or DD as per terms)
Technical bid documentation demonstrating content, moderation, and support capabilities
OEM authorizations if applicable
Key insights about GUJARAT tender market
Bidders must submit GST, PAN, and financial statements along with experience certificates showing multi-language social media campaigns. EMD of ₹60,000 is required, and a SOW detailing deliverables must accompany the technical bid. Ensure capability in Hindi, English, and Gujarati content and moderation.
Required documents include GST certificate, PAN card, experience certificates for campaigns, financial statements, EMD proof of ₹60,000, technical bid, and any OEM authorizations if applicable. Also provide multi-language capability proof and case studies of past campaigns.
Delivery expectations are defined in the SOW; the contract allows up to 25% variation in quantity or duration. Vendors must demonstrate scalable content operations, rapid response workflows, and basic analytics reporting aligned with internal training aims.
The estimated contract value is ₹2,000,000. Vendors should prepare proposals scalable to this value with clear cost breakdowns for content creation, campaigns, moderation, and reporting services, including training components.
Bidders must support Hindi, English, and Gujarati across content creation, campaign management, and customer response channels, ensuring multilingual engagement and moderation within defined SLAs.
Proven experience in public-sector or large-institution campaigns, financial stability, GST compliance, and the ability to submit a detailed SOW with deliverables and reporting formats. EMD submission and multi-language capability are mandatory.