Bids are Invited For Hiring of Social Media Agency - Content creation, Campaign Management, Basic reporting and analytic in PANCHKULA, HARYANA

Q1: How to apply for Haryana health department social media agency tender in 2025?
To participate, bidders should register on the GeM portal and ensure their profile is complete with all relevant documents such as company registration, experience, and turnover certificates. The bid opens on July 16, 2025, and closes on July 26, 2025. It involves submitting an online proposal for content creation, campaign management, and content moderation services in Hindi and English across multiple platforms. Ensuring compliance with technical specifications and experience requirements is crucial. For professional assistance, visit https://tenderai.in/services/gem-profile-registration. The process includes uploading documents such as past project proofs, financial statements, and compliance certificates, followed by bidding before the deadline. Keep an eye on the official tender page for updates and detailed guidelines.

Q2: What are the eligibility criteria for Haryana government social media tenders in 2025?
Bidders must have a minimum of 3 years of experience in social media campaign management for government or public sector organizations, with proven technical capabilities. The franchise must demonstrate an average annual turnover of at least Rs. 15 lakh over the last three financial years, supported by valid audited financial documents. The agency should have an operational presence in Haryana, with appropriate registration under Indian laws, and should have handled campaigns in multiple languages, including Hindi and English. Moreover, each bidder must comply with Indian statutory laws and provide all necessary certifications. Agencies lacking the experience or financial capacity may be ineligible, so it is advisable to prepare complete documentation for evaluation.

Q3: How can I ensure my bid ranks high in the Haryana social media agency tender?
To compete effectively, ensure your bid thoroughly meets the eligibility and technical criteria outlined in the tender document. Showcase your experience with previous government or large-scale public health campaigns, emphasizing your content quality, engagement metrics, and moderation capabilities. Prepare a strong technical proposal demonstrating your expertise in content creation, campaign strategy, analytics, and multilingual content handling. Upload all required documents, including experience certificates, turnover proof, and compliance certificates, to avoid disqualification. Participation in reverse auction requires further strategic planning, including competitive pricing, but quality and experience are key to moving beyond the technical evaluation. For guidance, leverage TenderAI's consulting services on bid preparation and documentation.

Q4: What documentation is required for bidding on Haryana’s social media digital marketing tender?
Applicants must upload valid GeM registration certificates, audited balance sheets or CA certifies turnover statements, and experience proof such as past contract copies or performance certificates indicating similar project management for government or public entities. Technical documents should include a detailed content portfolio and campaign case studies. Furthermore, certificates demonstrating compliance with Indian Standards and statutory laws are essential. The bid also requires proof of operational presence in Haryana, such as local office registration or operational licenses. Missing or incomplete documentation can lead to disqualification, so ensure that all files meet the specified format and size parameters before submission.

Q5: How does the reverse auction process work for Haryana social media tender in 2025?
Once eligible bidders are shortlisted based on technical criteria, a reverse auction will be conducted. During this process, all technically qualified bidders except the highest quoting bidder will participate in bidding to further lower their prices. If only two or three bidders qualify, the auction format may differ slightly, but generally, lower bids gain advantage. The highest bid among the qualified bidders will be eliminated, and the auction continues until the lowest price bid is identified. Bidders must maintain compliance with all technical and documentation requirements during the RA. To get better at bidding strategies, consider consulting TenderAI’s auction preparation services.

Q6: Are MSMEs or startups eligible for Haryana government social media tenders in 2025?
No, the current tender does not provide specific exemptions for Micro and Small Enterprises (MSEs) or startups regarding experience or turnover requirements. Therefore, applicants must meet the minimum experience of 3 years and Rs. 15 lakh turnover criteria without any discount or exemption. However, MSEs or startups can strengthen their bids by highlighting unique regional expertise or niche content solutions, which may improve evaluation scores. For tailored support, explore TenderAI’s guidance on qualifying as an MSME or startup in government tenders.

Q7: What are the key technical specifications for Haryana’s social media campaign management?
Candidates must demonstrate expertise in content creation, including fresh photoshoots and video development (1-2 minutes), campaign execution, moderation, and analytics across Facebook, Twitter, Instagram, WhatsApp, and YouTube. Content must be in Hindi and English, tailored to diverse demographic segments. The agency should possess comprehensive handling capabilities, including social media response management and reporting tools. The technical proposal should outline strategies for engaging content, timely moderation, and data-driven campaign adjustments. Ensuring familiarity with Indian social media norms and Indian Standard Certification is also important. Consult the detailed specifications at link.

Q8: How can I improve my chances of winning Haryana’s social media agency bid?
Focus on showcasing relevant past experience with government or large public sector projects, especially in health or social campaigns. Ensure your technical proposal emphasizes comprehensive content development, multilingual capabilities, and results-driven campaigns. Maintain all documentation, including financial and experience proofs, in order and up-to-date. Participate actively in pre-bid clarifications, if any, and respond promptly to all queries. Engage with TenderAI resources for bid preparation, document verification, and strategy formulation. Finally, competitive pricing combined with high-quality, proven deliverables is your best approach to succeed in this procurement.

Q9: What is the official process to upload documents for Haryana’s social media service bid?
Bidders must first register or log in on the GeM portal, ensuring their profile is complete with valid company details, PAN, GST, and relevant certifications. All required documents, including experience certificates, turnover proof, experience in similar campaigns, and technical details, should be scanned and uploaded in the prescribed format before the bid deadline. It is advisable to double-check file sizes and formats against portal guidelines to avoid rejection. During the bid window (July 16-26, 2025), late submissions are not accepted. For professional guidance on document compliance, visit TenderAI services.

Q10: How to ensure my agency qualifies in the Haryana social media tender evaluation?
Ensure your bid meets all stipulated eligibility criteria, including experience, financial turnover, and operational presence. Provide clear, validated documentation to substantiate your claims. A comprehensive technical proposal tailored to detailed specifications, with creative samples and analytics strategies, can strengthen your position. Make sure your bid is complete, accurate, and submitted before the deadline. Participating in reverse auction requires further preparation, so understanding the evaluation process helps. Using TenderAI’s consulting services can help optimize your bid for success and compliance.