Open Tender for Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign

The eligibility requirements include having a valid registration as a legal entity, with at least 5 years of experience in managing social media for government or public sector undertakings. Bidders must also demonstrate successful completion of three major projects and an average annual turnover of 120 Lakhs over the past three years.

Bidders must submit valid registration certificates alongside any certificates related to prior experience in social media management services. It is also necessary to provide documentation regarding project completions relevant to the tender's requirements.

To register, interested bidders must create an account on the official procurement portal. Once registered, they can access the tender documents and submit their bids electronically, following the two-packet bid system as outlined in the tender.

Bidders must submit all documents in commonly accepted digital formats, such as PDF or DOC, adhering to the guidelines established in the tender documentation to ensure compatibility.

The service provider must have capabilities in managing multiple social media platforms and an ability to create engaging content in both Hindi and English. They must also be equipped with tools for analytics and reporting to gauge social media performance.

All services must comply with industry-standard practices for social media management and engagement metrics as outlined in the tender. Bidders must demonstrate their adherence to quality standards in prior projects within the provided documentation.

Bidders need to comply with all regulatory and ethical standards stipulated for social media management, including content appropriateness, response standards, and engagement protocols. Details are specified in the tender documents.

Bidders will be evaluated based on their technical proposal's adherence to the requirements and previous project successes. A systematic assessment of the submitted portfolios and analytical reports will form part of the evaluation criteria.

Bidders are required to submit an EMD amounting to 66,150 INR as part of their application. This sum will be refunded post-evaluation of application unless the bidder is awarded the tender.

Upon being awarded the tender, the winning bidder must provide a performance security as specified in the tender documents, to ensure compliance with the service level agreements.

Payment terms include stipulations as outlined in the documents. Typically, payments are tied to milestone achievements and performance metrics relevant to the services rendered.

The financial proposals will be examined based on overall value, with cost-effectiveness being a key criterion. The evaluation will consider the balance of pricing against the quality of proposed solutions outlined in the technical proposal.

Submissions must be made electronically through the specified procurement platform, adhering to the two-packet bid system. Both technical and financial proposals must follow the outlined submission guidelines.

Key timelines, including submission deadlines and evaluation periods, are detailed in the tender, and bidders must adhere strictly to these guidelines to ensure consideration.

Results of the evaluation will be communicated through official channels as specified in the tender documents, ensuring transparency throughout the selection process.

MSEs are offered special provisions and possibly exemptions from certain eligibility criteria, as highlighted in the tender documents, promoting their participation and competitiveness.

Yes, start-ups can benefit from relaxed criteria in particular areas. Specific details are highlighted within the tender documents to encourage new business engagement.

The tender encourages local content and resources procurement, supporting the ‘Make in India’ policy by emphasizing the use of domestically produced services in the social media management sector.