GEM Social Media Agency Tender New Delhi DELHI 110001 – Content Moderation, Campaign Management & Training 2026
Progress
Key Highlights
- • Brand/OEM requirements: Not specified
- • Technical certifications/standards: Not specified
- • Special clauses: 25% quantity/duration variation allowed; office in consignee state; toll-free support; escalation matrix
- • Important eligibility: no liquidation or receivership; undertaking to financial standing
- • Warranty/AMC: Not specified
- • Penalties: Not specified
- • Delivery/Installation: Office presence and service support requirements within Delhi
- • Payment terms: Salaries paid by provider upfront; reimbursement claims with statutory documents
Tender Overview
GEM Portal invites bids for a Social Media Agency to handle content response and moderation, campaign management, helpdesk support, basic reporting/analytics, and internal staff training in New Delhi, Delhi 110001. Estimated value: ₹75,000,000 with an EMD of ₹500,000. Scope includes bilingual content creation in Hindi and English, and delivery across multiple social channels. A distinctive term allows the buyer to adjust contract quantity or duration up to 25%, including scope and value for lumpsum services with provider consent. An office located within the consignee state is mandatory, along with a dedicated toll-free service line and an escalation matrix to address issues promptly. The bidder must maintain good financial standing, not be in liquidation, and provide an undertaking to this effect. Service providers are expected to pay staff wages first and then claim reimbursement, with statutory documents such as PF/ESIC accompanying claims. This tender emphasizes robust service support and governance to ensure continuous social media engagement and stakeholder responsiveness.
Technical Specifications & Requirements
- Service scope: content response, content moderation, campaign management, response management/helpdesk, basic reporting/analytics, training/capacity building, content creation in Hindi and English.
- Delivery & support: dedicated/toll-free service contact; escalation matrix; office presence in consignee state.
- Financials & compliance: EMD ₹500,000; 25% scope/duration variation; bidder must demonstrate sound financial standing (no liquidation or receivership).
- Employee terms: salaries paid by service provider upfront; submission of PF/ESIC and bank statements with claims.
- No BOQ items: no quantitative line items specified.
Terms, Conditions & Eligibility
- EMD: ₹500,000; provide as specified in terms.
- Quantity/Duration flexibility: up to 25% increase/decrease allowed.
- Office requirement: dedicated service office in the state of consignee.
- Support: dedicated toll-free number and escalation matrix.
- Financial health: bidder must not be under liquidation or bankruptcy; upload undertaking.
- Salary payments: service provider to pay salaries first, with PF/ESIC documents and bank statements submitted with claims.
Key Specifications
-
Social media management scope: content response, moderation, campaign management, response management/helpdesk, basic analytics, training
-
Languages: content creation in Hindi and English
-
EMD: ₹500,000
-
Estimated value: ₹75,000,000
-
Quantity/duration flexibility: up to 25%
-
Office requirement: dedicated presence in consignee state; toll-free service line; escalation matrix
-
Financial health: no liquidation or bankruptcy; required undertaking
Terms & Conditions
-
EMD of ₹500,000 required with bid submission
-
25% quantity/duration variation permitted with consent
-
Office must be located in the consignee state and provide toll-free support
Important Clauses
Payment Terms
Salaries of deployed staff must be paid first by the provider; reimbursement claims to be supported by PF/ESIC and bank statements
Delivery Schedule
Contract quantity/duration may be adjusted up to 25% at contract issue; expansion requires provider consent
Penalties/Liquidated Damages
No explicit LD details provided in terms; refer to standard government procurement penalties in contract
Bidder Eligibility
-
Not under liquidation or bankruptcy; provide undertaking
-
Demonstrate financial stability with supporting statements
-
Have a dedicated office in the consignee state and a toll-free support line
Tender Data
Bid Details
Quantity
36
Bid Type
Two Packet Bid
Bid Validity
30 (Days)
Bid Type
Service
Evaluation
Total value wise evaluation
Tech Clarification Time
7 Days
Preference & Exemptions
EMD Required
Yes
MII Compliance
Yes
MSE Exemption/Relaxation
No
Startup Exemption/Relaxation
No
Bid Splitting Applied
No
Requirements
Min. Avg. Annual Turnover
1000
Experience Required
4 Year (s)
Additional Tender Data
Commercial Details
Tender Category
Service
Bid To RA
No
Bid To RA Enabled
No
Item Category
Hiring of Social Media Agency - Content response and content moderation, Campaign Management, Response management/Helpdesk support, Basic reporting and analytics, Training and capacity building of internal staff, Content creation; Hindi, English; Fac..
Advisory Bank
State Bank of India
ePBG Percentage
3%
ePBG Duration (Months)
40
Pre-Bid & Qualification
Pre-Bid Date
18-08-2026 15:00:00
Pre-Bid Venue
3rd floor, IGNCA Building, Janpath, New Delhi
Delivery Details
Delivery Locations
1
Delivery Cities
New Delhi
Delivery Pincodes
110011
Delivery Locations
| Consignee | Address | City | State | Pincode | Quantity | Delivery Days | Additional Requirement |
|---|---|---|---|---|---|---|---|
| Sugeet Singh | 110011,Room No.309, Vigyan Bhavan Annexe | New Delhi | Delhi | 110011 | 36 | - | Number of photographs : 100 Number of Videos : 100 |
Authority Records
BID & GeM Expert Consultancy
End-to-end support — bid preparation, GeM registration, document filing & compliance by industry experts.
Free consultation · 24h response
Documents 10
GeM-Bidding-9741780.pdf
Main Document
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
Other Documents
OTHER
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
GEM General Terms and Conditions Document
GEM_GENERAL_TERMS_AND_CONDITIONS
Categories
11
Required Documents
GST registration certificate
PAN card
Experience certificates for similar social media campaigns
Financial statements / balance sheet
EMD submission proof (₹500,000)
Technical bid documents showing service capabilities
OEM authorizations or agency agreements (if applicable)
PF/ESIC documentation for staff (with claims)
Frequently Asked Questions
Key insights about DELHI tender market
How to bid for the social media agency tender in Delhi 2026?
Bidders must submit an EMD of ₹500,000, GST and PAN, experience certificates, financial statements, and technical bid. Ensure office presence in the consignee state, toll-free support details, and an escalation matrix. Comply with 25% scope/duration variation and provide PF/ESIC documents with claims.
What documents are required for the Delhi social media procurement?
Required documents include GST registration, PAN, experience certificates for similar campaigns, financial statements, EMD proof of ₹500,000, technical bid, OEM authorizations if applicable, and PF/ESIC documentation for staff salaries and statutory compliance.
What are the key technical requirements for this Delhi tender?
Core scope includes content response, content moderation, campaign management, helpdesk response, basic analytics, and staff training in Hindi and English. Bidders must show a dedicated Delhi office and toll-free service line; no explicit ISO/BIS standards listed.
What is the estimated contract value for the Delhi bid?
The tender has an estimated value of ₹75,000,000 with an EMD of ₹500,000. The contract may be adjusted by up to 25% in quantity or duration, subject to consent and formal amendment.
When can scope be increased under this tender in Delhi?
The buyer may increase contract quantity or duration by up to 25% at the time of contract issue, and up to 25% for lumpsum services with provider consent after award.
What are the salary payment requirements for deployed staff?
The service provider must pay salaries first and then claim reimbursement, accompanied by PF/ESIC and bank statements. This ensures statutory compliance and timely worker remuneration.
Is there a mandatory toll-free support requirement for bidders?
Yes, bidders must provide a dedicated toll-free telephone line for service support and an escalation matrix to handle issues promptly during contract execution.
What location constraints apply for the service office?
An office of the service provider must be located in the state of the consignee (Delhi), with documentary evidence to be submitted during bid submission.