GEM

Office Of Chief Electoral Officer Uttar Pradesh Social Media Agency Tender Lucknow 2025 - Hindi/English Content Creation ISO/IS 550 Compliant

Bid Publish Date

17-Dec-2025, 5:03 pm

Bid End Date

27-Dec-2025, 6:00 pm

EMD

₹45,000

Value

₹15,00,000

Location

LUCKNOW , UTTAR PRADESH

Progress

Issue17-Dec-2025, 5:03 pm
AwardPending
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Quantity

12

Bid Type

Two Packet Bid

Categories 7

DIGITAL MARKETING STATE SERVICE DELIVERY ADVERTISEMENT AGENCY AD AGENCY ADVERTISE AGENCY LIBRARY MANAGEMENT SYSTEM ADVERTISING AGENCY

Tender Overview

The Office Of Chief Electoral Officer Uttar Pradesh invites bids for a social media agency to manage content creation, response handling, campaign management, moderation, basic analytics, and multilingual (Hindi & English) account handling across platforms including Facebook and Twitter, in Lucknow, Uttar Pradesh. Estimated value is ₹15,00,000 with an EMD of ₹45,000. The contract scope includes content creation, response management, helpdesk support, and reporting, delivered under the Election Department UP umbrella. A key contract feature is the option clause allowing quantity or duration adjustments up to 25% at contract issue and post-issuance. The assignment targets a robust online presence for electoral outreach.

Technical Specifications & Requirements

  • Product/Service: Social media agency services for content creation, content moderation, campaign management, response management, basic analytics, and social media handling in Hindi and English.
  • Platforms: Facebook, Twitter, and other specified channels; exact list not disclosed.
  • Compliance: Tender includes an additional charges option (excess settlement) enabling invoicing for allowable addons up to the stated percentage; documentation must accompany invoices.
  • Documentation: ATC/SLA/SOW attachments referenced in the buyer terms; no BOQ items available.
  • Delivery/Performance: Service delivery aligned with election-related communications, with performance adherence to internal ATC/Scope documents.
  • Experience/Capability: Not explicitly specified in available data; bidders must align with typical social media agency qualifications and scope of work documents attached.
  • Jurisdiction: Lucknow, Uttar Pradesh, 226001.

Terms, Conditions & Eligibility

  • EMD: ₹45,000.
  • Quantity/Duration Flexibility: Up to 25% increase/decrease at contract issue; post-issue, same cap applies.
  • Payment/Settlement: Excess settlement option allowed with additional charges, subject to maximum percentage limits and supporting documents.
  • Documentation: Submit standard bid documents; references to OEM authorizations and scope of work attachments imply need for SLA/SOW documents.
  • Deliverables: Content creation, content response, campaign management, response management/helpdesk, basic analytics, and multilingual content handling.
  • Location: Lucknow, Uttar Pradesh; procurement governed by state-level electoral processes.
  • Warranty/Penalties: Not specified in current data; refer to ATC/SLA attachments for penalties and service levels.

Key Specifications

  • Social media agency services for content creation, response handling, campaign management, response management/helpdesk, basic analytics, and accounts handling in Hindi and English

  • Platforms include Facebook, Twitter and other channels as specified in attachments

  • Estimated value: ₹15,00,000; EMD: ₹45,000

  • Quantity/duration flexibility: ±25% at contract issue or post-issuance

  • Excess settlement: additional charges allowed up to specified percentage with supporting documents

  • Attachments: ATC, SLA, and SOW referenced in Terms and Conditions

Terms & Conditions

  • EMD of ₹45,000 required with bid submission

  • Contract quantity or duration may vary by up to 25%

  • Excess settlement option permits addon charges with proper documentation

Important Clauses

Payment Terms

Excess settlement allowed with documented addons; total invoice must stay within specified percentage of order value

Delivery Schedule

Service delivery aligned to electoral communications calendar; refer to SOW/SLA for milestones

Penalties/Liquidated Damages

Penalties described in ATC/SLA; exact LD rates not specified in available data

Bidder Eligibility

  • Bidders must demonstrate capability in managing multilingual social media campaigns (Hindi & English)

  • Proven experience in content creation, moderation, and campaign management for public-sector or government-like programs

  • Financial stability evidenced by recent financial statements and GST compliance

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Required Documents

1

GST registration certificate

2

Permanent Account Number (PAN) card

3

Experience certificates of similar social media campaigns

4

Financial statements for the last 2 fiscal years

5

EMD submission receipt (₹45,000)

6

Technical bid submission documents

7

OEM authorizations (if applicable)

8

ATC/SLA/SOW attachments (as uploaded by buyer)

Frequently Asked Questions

Key insights about UTTAR PRADESH tender market

How to bid for Lucknow social media tender in UP 2025

Bidders must submit GST, PAN, experience certificates, and financials along with the technical bid. Ensure EMD of ₹45,000 is paid and reference the ATC/SLA/SOW attachments. The contract allows ±25% quantity/duration changes; include documented justification for any addons under excess settlement.

What documents are required for UP Chief Electoral Officer tender

Required documents include GST registration, PAN, experience certificates for similar campaigns, last two years' financial statements, EMD receipt, and technical bid. OEM authorizations and ATC/SLA/SOW attachments should also be provided as applicable to show compliance.

What are the payment terms for the UP social media contract

Payment terms allow excess settlement with addon charges, subject to documentation and percentage limits. Submit invoices reflecting any approved addons, ensuring the total does not exceed the contract's approved value and that all supporting documents accompany the invoice.

What are the platform requirements for the UP procurement

The scope includes content creation, moderation, response management, and basic analytics for multilingual delivery on Facebook, Twitter, and other specified channels. Deliverables include campaign management and helpdesk support in Hindi and English as per SOW.

How to demonstrate eligibility for UP government social media tender

Demonstrate prior experience with similar public-sector campaigns, provide valid GST/PAN, include financial stability proofs, and show capability for bilingual content. Ensure SLAs/SOWs are aligned with government expectations and include OEM authorizations if required.

When is the bid submission deadline for Lucknow UP tender

Deadline details are published in the official tender notices and ATC attachments. Ensure submission of EMD ₹45,000, all required documents, and technical bid with platform-specific capabilities and past performance in social media campaigns.

What is the scope of the excess settlement clause in this tender

Excess settlement allows additional charges up to a defined percentage of the item-level total value, including addons. Declare applicability during invoice creation and attach mandatory supporting documents to ensure total invoiced amount remains within approved limits.

What standards or certifications are required for election department bids

While specific standards are not listed in the data, bidders should align with general government procurement norms, provide OEM authorizations where applicable, and attach ATC/SLA/SOW documents. Ensure regulatory compliance and data security suitable for election-related content.

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