Tea Board National Event Management Tender for Assam Tea Awareness Program 2026 — AAA/TRTL Standards & MSE Preference

Tender Overview

The Tea Board, Department of Commerce, invites bids at the national level for an Event Management Partner to conceptualize and execute the garden-to-cup initiative: Enhancing Consumer Awareness on the quality of Assam Tea. Estimated value is INR 2,000,000 with an EMD of INR 100,000. The scope covers ideation, planning, and on-ground execution for consumer awareness campaigns, exhibitions, workshops, and related activities. Unique aspects include a flexible 25% variation in contract quantity or duration and mandatory alignment with state-level MSE procurement policies and online Udyam verification for eligibility. Bidder must be the OEM/manufacturer for product/service offerings when claiming MSE benefits. This opportunity targets national reach with an emphasis on Assam tea quality messaging and engagement across multiple events.

Technical Specifications & Requirements

• Product/Service: Event Partner for conceptualization, organization, and execution of awareness programs (exhibitions, demonstrations, workshops) related to Assam Tea quality.
• Estimated Value: INR 2,000,000; EMD: INR 100,000.
• Flexibility: Quantity/duration may be adjusted up to 25% at contract issue; post-issuance, adjustments capped at 25%.
• Eligibility: Purchase preference for MSEs from the State of Bid Inviting Authority; must be the OEM/manufacturer to claim benefits; online validation through Udyam portal.
• Standards/Compliance: Not specified; bidders must reference general public procurement norms and demonstrate capability for nationwide event delivery.
• Delivery/Execution: National scope with garden-to-c cup thematic activities; exact venues and timelines to be finalized post-award.

Terms, Conditions & Eligibility

• EMD: INR 100,000 (securing the bid)
• Purchase Preference: MSE from the state; must be manufacturer/OEM with online Udyam validation; traders excluded for product bids; service providers must be the actual service provider.
• Quantity/Duration Flexibility: Up to 25% variance allowed at bid issue; post-award same cap applies.
• Document Submission: Online verification via GeM profile; documentary evidence for MSE eligibility essential.
• Warranty/Support: Not specified; ensure post-event support and deliverables are defined during contract drafting.
• Penalty/LD: Not specified; standard procurement practice advisable to define SLAs and penalties in the contract.