Open Tender for Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign

The eligibility requirements include being a registered entity, offering social media management services for at least six years, and completing a minimum of three significant projects for government bodies or PSUs. Companies must also demonstrate a specific average turnover to qualify for bidding.

Prospective bidders must submit experience certificates, proof of their average annual turnover over the past three years, and any additional documents called for in the Additional Terms and Conditions (ATC) of the tender.

Bidders must submit their proposal via the designated portal, ensuring that all required documentation, including certificates and the EMD, is uploaded before the deadline.

All submitted documents should be in widely accepted formats such as PDF or Word. The bid submission platform typically outlines exact formats.

Bidders should demonstrate expertise in content creation, campaign management, response moderation, and analytics reporting, along with experience managing social media platforms effectively.

Bidders must adhere to professional quality standards in their deliverables, ensuring all content aligns with government communication guidelines and engagement strategies.

Bidders must comply with relevant local content and procurement rules, as well as any specific governmental guidelines applicable to their services.

While specific testing criteria are not detailed, bidders should propose metrics and KPIs for evaluating the effectiveness of the campaigns and content they generate.

An EMD of ₹500,000 is required to be submitted with your proposal to confirm participation and demonstrate commitment.

Typically, performance security is set to be a certain percentage of the contract's value, to be clarified in the awarded contract discussions per standard government policy.

Detailed payment terms are specified in the tender documents and may include milestones tied to deliverables, to be evaluated upon submission of reports and content.

Price evaluations consider the overall value offered by the bidder, including the quality of services, financial competitiveness, and compliance with eligibility and technical requirements.

All submissions must be done electronically through the designated bidding platform, ensuring that all relevant documents are uploaded before the stated deadline.

Timelines for submission and evaluation are detailed in the tender documents and should be followed closely to remain compliant.

The evaluation process follows a total value-wise approach, assessing bids based on criteria defined in the tender documentation, including expertise, financial stability, and proposed methodologies.

Notification of results will generally be communicated through the bidding platform or via the official contact method provided in the tender documents.

MSEs enjoy specific benefits including exemptions from certain eligibility criteria, allowing more inclusive opportunities in bidding for government contracts.

Yes, startups can also seek exemptions concerning years of experience, supporting innovation and new entrants into the market while competing for government opportunities.

Bidders should ensure compliance with 'Make in India' initiatives by promoting local content and operational practices that align with these national objectives to boost domestic manufacturing and management.

This tender for hiring a social media agency presents an exciting opportunity for eligible agencies to contribute to the Ministry of Ports, Shipping, and Waterways' digital engagement strategies.