Indian Army Department Of Military Affairs Hoardings & Publicity Materials Tender 2025

Tender Overview

The Indian Army under the Department Of Military Affairs is inviting bids for a comprehensive publicity package, including hoardings and bill boards, standees and flyers, field publicity material design printing, video editing, social media content, print media, multi-utility media kits, and multi-camera setups with photo/video editing, photography, videography, and radio jingles. The procurement involves a multi-media campaign with 9 BOQ items, though individual item quantities are not disclosed. The estimated total value is not specified, but the request explicitly includes EMD of ₹221,566. This contract targets central government publicity delivery and field promotions, potentially across multiple locations. The initiative’s differentiating factor is its breadth across traditional and digital publicity channels, plus integrated content production. The absence of explicit start/end dates and location details suggests flexible implementation windows within the 2025 calendar year. This tender is positioned as a full-spectrum media and print services engagement for the Indian Army’s public communication goals.

Technical Specifications & Requirements

• Scope includes hoardings, bill boards, standees, and field publicity materials design, printing, and distribution.
• Services extend to video editing, social media content creation, print media placements, and multi-utility media kits.
• Production must cover photography, videography, and radio jingles, with potential for multi-camera setups and post-production editing.
• No explicit technical standards or equipment specifications are listed; the inquiry references an ATC document for bidder terms. The 9 BOQ items lack quantifiable quantities or unit measures to guide execution. Bidders should review the ATC for scope delimiters, brand guidelines, delivery norms, and acceptance criteria.
• EMD amount is ₹221,566; eligibility will hinge on compliance with the buyer-specified ATC terms.
• The absence of concrete location data indicates nationwide execution flexibility within the Indian Army campaign framework.

Terms, Conditions & Eligibility

• EMD: ₹221,566 (payable as per ATC terms).
• Document requirements: Review ATC for submission prerequisites, including GST, PAN, experience, and technical compliance certificates.
• Delivery timeline: Not specified; bidders should align with ATC-provided delivery and installation windows.
• Payment terms: Not disclosed; dependent on ATC guidance and contract clause execution.
• BOQ: 9 items with unspecified quantities; bidders must anticipate variable scope per item and confirm with the ATC.
• Warranty/penalties: Not specified; check ATC for post-delivery support and LD provisions.
• Eligibility criteria: Review organization-specific requirements in ATC; ensure capability for multi-channel publicity production and field execution.