GEM

Indian Army Department Of Military Affairs Hoardings & Publicity Materials Tender 2025

Posted

24 Oct 2025, 11:29 am

Deadline

03 Nov 2025, 12:00 pm

EMD

₹2,21,566

Location

JAIPUR , RAJASTHAN

Progress

Issue24 Oct 2025, 11:29 am
AwardPending
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Quantity

389

Category

Hoardings and Bill boards

Bid Type

Two Packet Bid

Categories 1

VIDEOGRAPHY SERVICE

Tender Overview

The Indian Army under the Department Of Military Affairs is inviting bids for a comprehensive publicity package, including hoardings and bill boards, standees and flyers, field publicity material design printing, video editing, social media content, print media, multi-utility media kits, and multi-camera setups with photo/video editing, photography, videography, and radio jingles. The procurement involves a multi-media campaign with 9 BOQ items, though individual item quantities are not disclosed. The estimated total value is not specified, but the request explicitly includes EMD of ₹221,566. This contract targets central government publicity delivery and field promotions, potentially across multiple locations. The initiative’s differentiating factor is its breadth across traditional and digital publicity channels, plus integrated content production. The absence of explicit start/end dates and location details suggests flexible implementation windows within the 2025 calendar year. This tender is positioned as a full-spectrum media and print services engagement for the Indian Army’s public communication goals.

Technical Specifications & Requirements

  • Scope includes hoardings, bill boards, standees, and field publicity materials design, printing, and distribution.
  • Services extend to video editing, social media content creation, print media placements, and multi-utility media kits.
  • Production must cover photography, videography, and radio jingles, with potential for multi-camera setups and post-production editing.
  • No explicit technical standards or equipment specifications are listed; the inquiry references an ATC document for bidder terms. The 9 BOQ items lack quantifiable quantities or unit measures to guide execution. Bidders should review the ATC for scope delimiters, brand guidelines, delivery norms, and acceptance criteria.
  • EMD amount is ₹221,566; eligibility will hinge on compliance with the buyer-specified ATC terms.
  • The absence of concrete location data indicates nationwide execution flexibility within the Indian Army campaign framework.

Terms, Conditions & Eligibility

  • EMD: ₹221,566 (payable as per ATC terms).
  • Document requirements: Review ATC for submission prerequisites, including GST, PAN, experience, and technical compliance certificates.
  • Delivery timeline: Not specified; bidders should align with ATC-provided delivery and installation windows.
  • Payment terms: Not disclosed; dependent on ATC guidance and contract clause execution.
  • BOQ: 9 items with unspecified quantities; bidders must anticipate variable scope per item and confirm with the ATC.
  • Warranty/penalties: Not specified; check ATC for post-delivery support and LD provisions.
  • Eligibility criteria: Review organization-specific requirements in ATC; ensure capability for multi-channel publicity production and field execution.

Key Specifications

  • Publicity scope includes: hoardings and bill boards, standees and field publicity materials

  • Media outputs: video editing, social media content, print media, multi-utility media kits

  • Production deliverables: photography, videography, radio jingles; potential multi-camera setup

  • EMD amount: ₹221,566

  • BOQ: 9 items with unspecified quantities; review ATC for itemized requirements

  • Standards/brand: Not specified in tender; check ATC for brand guidelines and acceptance criteria

Terms & Conditions

  • EMD of ₹221,566 must accompany bid as per ATC

  • 9 BOQ items with unspecified quantities; confirm scope in ATC

  • Delivery, payment, and warranty terms to be clarified in ATC

  • Must satisfy all bidder terms in Buyer ATC document

  • OEM authorizations and media production certifications may be required

Important Clauses

Payment Terms

Payment terms to be defined in ATC; bidders should expect milestone or final payment contingent on delivery acceptance.

Delivery Schedule

Delivery windows and installation timelines to be specified in ATC; prepare for nationwide deployment.

Penalties/Liquidated Damages

LD/penalties to be detailed in ATC; ensure capability to meet strict publicity rollout deadlines.

Bidder Eligibility

  • Proven experience in multi-channel publicity production and field campaigns

  • Ability to execute hoarding, standee, video, and radio jingles production

  • Financial stability evidenced by audited statements and GST/PAN compliance

Bill of Quantities (BOQ) 9 Items

Item # Title Description Quantity Unit Consignee Delivery (Days)
1 Hoardings and Bill boards Design and content creation 75 pieces buyerccosw 90
2 Standees flyers and Field Publicity Material Design Printing and instln Hard standalone boards 20 pieces buyerccosw 90
3 Video Editing Short Videos of 2-3 minutes with voice over including content writing 60 pieces buyerccosw 90
4 Social Media Content Creation in English and Hindi creating caption and engaging content for SM 60 pieces buyerccosw 90
5 Print Media Designs for half page ad 8 pieces buyerccosw 90
6 Multi-Utility Media Kits Customized 150 pieces buyerccosw 90
7 Multi Cam Setup Includes editing of photos and videos cameras for spot photography and videography for social media 6 pieces buyerccosw 90
8 Photography Photography and Audio Jingles 5 pieces buyerccosw 90
9 Videography and Radio Jingles Videography and Audio Jingles 5 pieces buyerccosw 90

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Required Documents

1

GST registration certificate

2

Permanent Account Number (PAN) card

3

Experience certificates for similar publicity/media projects

4

Financial statements (last 2-3 years)

5

EMD payment proof (₹221,566) via DD/online

6

Technical bid documents as per ATC

7

OEM authorizations (if applicable) and media production certifications

8

Any compliance certificates requested in ATC

Frequently Asked Questions

How to bid for Indian Army publicity tender 2025 in India?

Bidders must submit the EMD of ₹221,566 along with GST, PAN, experience certificates, and financials as per the ATC. Ensure compliance with the 9 BOQ items, provide OEM authorizations if required, and review ATC for delivery timelines and payment terms to successfully participate.

What documents are required for the Indian Army publicity bid 2025?

Submit GST registration, PAN, last 3 years financial statements, experience certificates for similar campaigns, EMD payment proof, technical bid per ATC, and any OEM authorizations or certifications requested. Ensure all documents match bidder profile and scope in the ATC.

What are the technical specifications for hoardings and media kits?

Tender requires multi-channel publicity outputs including hoardings, standees, and field kits plus video editing and radio jingles; specific production formats, sizes, and broadcast standards are defined in the ATC. Abide by any brand guidelines and ensure timely delivery per schedule.

When is the delivery/installation timeline for this Indian Army tender?

ATC provides the definitive delivery schedule; bidders should plan mobilization and installation to align with centralized rollout windows. Prepare a phased delivery plan with milestones and confirmation points to meet acceptance criteria.

What is the EMD amount for the Indian Army publicity procurement?

The EMD requirement is ₹221,566; payment method and verification are specified in the ATC. Include proof of payment with the bid and ensure EMD validity through bid submission and evaluation periods.

What are the eligibility criteria for bidders participating in this procurement?

Eligible bidders must demonstrate experience in multi-media campaigns, capability to deliver both print and digital outputs, and financial stability with audited statements; must hold GST registration and PAN, plus any OEM authorizations per ATC.