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Open Urban Development NPROCURE

Gujarat Metro Rail Co-branding & Advertisement Rights at 17 Stations - Ahmedabad

Bid Publish Date

26-Jan-2026, 5:45 pm

Bid End Date

16-Feb-2026, 3:00 pm

Progress

Issue26-Jan-2026, 5:45 pm
AwardPending
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Tender Type

Open

Sector

Urban Development

Contract Form

Expression of Interest

Completion Period

As per tender Document Attached

Currency Type

Single

This government tender from Gujarat Metro Rail Corporation (GMRC) offers a unique opportunity for advertising agencies and branding firms to secure exclusive co-branding and advertising rights at 17 key stations along the Ahmedabad Metro Rail Phase-1 East West Corridor. The project aims to enhance urban transit visibility, promote city development, and generate revenue through strategic advertising placements. The tender process is open, transparent, and structured to select experienced partners capable of managing high-quality branding solutions, including static, digital, and LED displays. Bidders must meet detailed eligibility criteria, including prior experience, financial stability, and technical capability. The opportunity is ideal for media companies, branding agencies, and urban infrastructure developers seeking to expand their footprint in Gujarat’s fast-growing metro network. Key deadlines, evaluation criteria, and contact details are provided to facilitate a smooth bidding process, aligning with Gujarat’s urban development goals and transit modernization initiatives.

Scope Of Work

The scope of work includes:

  • Provision of co-branding and advertising rights at 17 metro stations on the East West Corridor of Ahmedabad Metro Rail Phase-1.
  • Design, installation, and maintenance of advertising displays and branding elements.
  • Management of advertising content including digital and static media.
  • Ensuring compliance with GMRC branding guidelines and safety standards.

The process involves:

  1. Submission of Expression of Interest (EOI) along with required documents.
  2. Evaluation and shortlisting based on eligibility and technical criteria.
  3. Final selection and signing of contract.
Key Deliverables Specifications
Advertising rights Exclusive for 17 stations
Display types Static, digital, and LED displays
Maintenance Regular upkeep and content updates
Reporting Monthly performance and compliance reports

The selected bidder will be responsible for ensuring high-quality branding, timely content updates, and adherence to safety and aesthetic standards.

Technical Specifications

The technical specifications include:

Parameter Requirement
Display Types Static, digital, LED
Display Size Minimum 10 sq.m for static, 5 sq.m for digital
Content Management Remote digital content update capability
Maintenance Scheduled maintenance every quarter
Safety Standards Compliance with GMRC safety and aesthetic guidelines

Process for technical compliance:

  1. Submit detailed technical proposal.
  2. Demonstrate ability to install and maintain displays.
  3. Provide certifications and safety compliance documents.

Financial Requirements

The financial aspect involves a bid for the exclusive rights, with the potential revenue sharing model or fixed fee as specified in the tender document. The estimated budget for the project is detailed below:

Cost Component Estimated Amount Currency
Bid Security N/A INR
Contract Value To be determined based on bid INR
Payment Terms 50% upfront, remaining on milestones

Bidders must submit financial proposals as per the guidelines, including detailed cost breakdowns and payment schedules. The financial offer should align with the project scope and market standards.

Documents 1

20260125 EW EoI.pdf

TENDER_DOCUMENT

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Eligibility Criteria

Bidders must meet the following eligibility criteria:

  • ✓ Must submit all required documents listed in the tender, including Appendix 1 to 7 with necessary attachments.
  • ✓ Financial Data for the last 3 financial years demonstrating financial stability.
  • ✓ Company profile including ownership details, registration certificates, and relevant experience in station branding and advertising.
  • ✓ Proven experience with similar branding or advertising partnerships at transportation hubs or metro stations.
  • ✓ Power of Attorney (POA) or Board Resolution (BR) in favor of the authorized person for signing and submitting the EOI.
  • ✓ Signed and scanned copy of the EOI document along with any addenda or clarifications.
  • ✓ Other details as specified in the EOI document.
Qualification Details
Financial Stability Last 3 years' financial statements
Experience Minimum 2 similar projects in urban transit
Registration Valid business registration certificates
Experience Certificates Proof of previous branding partnerships

Bidding Process

Process Timeline

1. EOI Submission

16-02-2026 15:30

Required Forms

EOI

Undertaking

User Defined Template-Standard

Required

Required Documents

Stage - EOI Submission

1

Appendix 1 to 7 with necessary attachments

Required
2

Financial Data for last 3 Financial years

Required
3

Company profile including ownership details, registration certificates, and relevant experience

Required
4

Details of similar branding or advertising partnerships executed previously

Required
5

POA/BR in favour of authorised person for signing & submission of this EOI

Required
6

Signed and scan copy of EOI document along with Addendum / Clarifications (if any)

Required
7

Other details as mentioned in EOI document

Required

Frequently Asked Questions

Key insights about GUJARAT tender market

What is the primary objective of this tender?

This tender aims to select a qualified agency to manage co-branding and advertising rights at 17 stations of the Ahmedabad Metro Rail Phase-1 East West Corridor. The goal is to enhance station branding, promote urban development, and generate revenue for GMRC Limited through strategic advertising placements.

Who is eligible to participate in this bidding process?

Eligible bidders must submit all required documents, including financial data for the last 3 years, company profile, experience certificates, POA/BR, and signed EOIs. They should have prior experience in station branding or advertising partnerships and possess a valid digital certificate for online bidding. Refer to the eligibility criteria section for detailed requirements.

What are the key dates and deadlines for this tender?

The bid submission begins on 26th January 2026 and closes on 16th February 2026 at 3:00 PM. The bid opening will occur on 16th February 2026 at 3:30 PM. Bidders must submit all documents before the deadline to be considered. Detailed timelines are available in the tender notice.

How will the evaluation of bids be conducted?

Bids will be evaluated based on technical proposal (40%), financial offer (30%), experience (20%), and eligibility compliance (10%). Bidders must meet minimum thresholds in each category. The highest scoring bid will be selected, ensuring transparency and fairness in the process.

Where can I download the tender document and get assistance?

The tender document is available for free download from the official portal. For assistance, bidders can contact (n)code Solutions at +91-79-40007517 or via email at [email protected]. Training sessions are also organized regularly to help bidders understand the online submission process.

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