Custom Bid for Services - Train Cleaning at Apparel Park and Gyaspur Depot for Ahmedabad Metro Rail
Gujarat Metro Rail Corporation Limited
AHMEDABAD, GUJARAT
Posted:
26 September 2025
Closed:
17 October 2025
GEM
Open Urban Development NPROCURE
Gujarat Metro Rail Co-branding & Advertisement Rights at 11 Stations - Ahmedabad Metro
Bid Publish Date
26-Jan-2026, 5:45 pm
Bid End Date
16-Feb-2026, 3:00 pm
Location
Progress
Issue26-Jan-2026, 5:45 pm
AwardPending
Tender Type
Open
Sector
Urban Development
Contract Form
Expression of Interest
Completion Period
As per tender Document Attached
Currency Type
Single
This government tender offers an exclusive opportunity for advertising agencies and branding companies to secure co-branding and advertising rights at 11 prominent stations along Ahmedabad Metro's North South Corridor. Managed by Gujarat Metro Rail Corporation (GMRC), a joint venture of the Gujarat and Indian governments, this project aims to enhance urban transit visibility and create vibrant advertising spaces within Gujarat's rapidly expanding metro network. Bidders with proven experience in transit advertising, strong technical capabilities, and financial stability are encouraged to participate. The tender process involves submitting an electronic Expression of Interest (EOI), followed by evaluation based on experience, technical proposal, and financial strength. The selected bidder will manage station branding, advertising displays, and related activities, contributing to Gujarat's urban development and transit modernization efforts. This is a strategic platform for brands seeking regional exposure in Gujarat’s urban infrastructure landscape.
Scope Of Work
The scope of work includes:
- Providing co-branding and advertising rights at 11 designated metro stations along the North South Corridor of Ahmedabad Metro Phase-1.
- Managing the installation, maintenance, and removal of advertising displays and branding materials.
- Ensuring compliance with GMRC guidelines and safety standards.
- Coordinating with GMRC for station branding schedules and approvals.
- Delivering innovative advertising solutions that enhance passenger experience.
The process involves:
- Submission of Expression of Interest (EOI) with all required documents.
- Evaluation and shortlisting based on eligibility criteria.
- Final selection and signing of contract.
- Implementation of advertising rights as per agreed terms.
Key deliverables include:
| Deliverable | Description |
|---|---|
| Advertising Space | Allocation of designated stations for branding |
| Maintenance | Regular upkeep of advertising displays |
| Branding Materials | Installation of approved branding assets |
| Reporting | Periodic reports on advertising performance |
The contract period will be as specified in the tender document, with options for renewal based on performance.
Technical Specifications
The technical specifications for advertising displays include:
| Parameter | Requirement |
|---|---|
| Display Type | Digital LED screens, static billboards, or other approved formats |
| Size | Minimum dimensions as per station guidelines |
| Durability | Weather-resistant and vandal-proof materials |
| Power Supply | Reliable power connection with backup provisions |
| Installation | Secure mounting as per safety standards |
Sequential procedures:
- Submission of technical proposal.
- Technical evaluation by GMRC.
- Site inspection and approval.
- Installation and commissioning of advertising displays.
All technical assets must meet the specifications outlined in the tender document and adhere to safety and quality standards.
Financial Requirements
The financial aspect of the tender includes a flexible budget structure:
| Cost Component | Estimated Range |
|---|---|
| Initial License Fee | USD 50,000 - USD 100,000 |
| Annual Revenue Share | 10% - 20% of gross advertising revenue |
| Maintenance & Operations | As per contractual agreement |
Bidders should prepare a detailed financial proposal including upfront fees, revenue sharing models, and payment schedules. Payments will be scheduled as per milestones or annually, with clear terms for renewals and penalties. The total estimated value of the project varies based on the scope and revenue generated, with a minimum estimated value of USD 200,000 and a maximum of USD 500,000 over the contract period.
Documents 1
20260125 NS EoI.pdf
TENDER_DOCUMENT
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Eligibility Criteria
Bidders must meet the following eligibility criteria:
- ✓ Must have prior experience in urban transit advertising or branding projects.
- ✓ Must submit Appendix 1 to 7 with necessary attachments.
- ✓ Financial Data for the last 3 financial years demonstrating stability.
- ✓ Company profile including ownership details, registration certificates, and relevant experience.
- ✓ Details of similar branding or advertising partnerships executed previously.
- ✓ Power of Attorney (POA) or Board Resolution (BR) in favor of the authorized person for signing and submitting the EOI.
- ✓ Signed and scanned copy of the EOI document along with any addenda or clarifications.
- ✓ Other details as specified in the EOI document.
| Qualification Requirement | Details |
|---|---|
| Experience | Minimum 3 years in advertising/branding |
| Financial Stability | Average turnover of at least USD 1 million over last 3 years |
| Registration | Valid business registration certificates |
| Technical Capability | Proven ability to manage large-scale advertising projects |
Bidding Process
Process Timeline
1. EOI Submission
16-02-2026 15:30
Required Forms
EOI
Undertaking
User Defined Template-Standard
Required Documents
Stage - EOI Submission
1
Appendix 1 to 7 with necessary attachments
Required 2
Financial Data for last 3 Financial years
Required 3
Company profile including ownership details, registration certificates, and relevant experience
Required 4
Details of similar branding or advertising partnerships executed previously
Required 5
POA/BR in favour of authorised person for signing & submission of this EOI
Required 6
Signed and scan copy of EOI document along with Addendum / Clarifications (if any)
Required 7
Other details as mentioned in EOI document
RequiredFrequently Asked Questions
Key insights about GUJARAT tender market
What is the primary focus of this tender?
This tender seeks bids for co-branding and advertising rights at 11 stations along the North South Corridor of Ahmedabad Metro Rail Phase-1. It offers an excellent opportunity for advertising agencies and branding companies to showcase their services in Gujarat's urban transit system, enhancing brand visibility among daily commuters.
What are the key eligibility requirements for bidders?
Bidders must submit Appendix 1 to 7, demonstrate financial stability over the last 3 years, provide company registration and ownership details, and have prior experience in urban transit advertising. Additionally, a Power of Attorney in favor of the authorized signatory is required, along with signed copies of the EOI and any addenda.
How can I participate in this tender?
Interested companies should download the tender document from the official portal, prepare all required documents, and submit the EOI electronically before the deadline of 16-02-2026 at 15:00 hours. Ensure all technical and financial proposals are complete and compliant with the guidelines provided.
What is the evaluation process for bids?
Bids are evaluated based on experience, technical capability, financial proposals, and past performance. A scoring system assigns weightages to each criterion, with a minimum qualifying score of 70%. The evaluation is transparent, and shortlisted bidders will be notified for further steps.
Who can I contact for support or clarifications?
Support is available through the GMRC contact team at 07923248572 or via email at [email protected]. Assistance includes guidance on document preparation, submission procedures, and technical queries related to the tender process.
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Documents 1
20260125 NS EoI.pdf
TENDER_DOCUMENT