Footwear Design And Development Institute Social Media Agency Tender Gautam Buddha Nagar Uttar Pradesh 2026 - ISMS/Content mgmt Standard

Tender Overview

Organization: Footwear Design And Development Institute (FDDI), under the Department of Commerce. Location: GAUTAM BUDDHA NAGAR, UTTER PRADESH (201301). Procurement: Hiring of a Social Media Agency for content creation, content response/moderation, campaign management, response management/Helpdesk, basic reporting and analytics, and staff training. Estimated value: ₹13,182,000 with an EMD of ₹395,460. Scope includes Hindi and English social media support, including capacity building of internal staff. Unique aspects include a flex clause up to 25% for quantity or duration and mandatory in-state service provider office. This is governed by standard MSME purchase preference rules where applicable.

This tender targets a competent agency capable of delivering multi-language social media services to support FDDI's outreach and stakeholder engagement. It emphasizes service continuity, reporting, and knowledge transfer through staff training. The absence of BOQ items indicates a service-led procurement with defined deliverables across content creation, moderation, campaign execution, and helpdesk functions.

Technical Specifications & Requirements

• Service category: Social media management including content creation, response management, campaign management, and analytics.
• Languages: Hindi and English content support.
• Delivery geography: Service office requirement in the state of consignee; evidence must be submitted.
• Financial terms: EMD ₹395,460; payment terms to be clarified in contract.
• Contract flexibility: 25% maximum increase/decrease in quantity or duration; lumpsum scope may adjust value with service provider consent.
• MSME preference: Purchase preference to eligible MSEs; option to match L1 within 15% margin for 25% contract value under policy.
• Documentation: Upload required certificates and documents as per ATC; non-submission risks rejection.
• Compliance: Service provider to remain liable alongside assignee/subcontractor and not transfer entire obligations.

Terms, Conditions & Eligibility

• EMD: ₹395,460; submission via Demand Draft in favour of FDDI, payable at Noida, with scanned proof.
• Office presence: Service provider must maintain an in-state office; documentary evidence required.
• Bidder eligibility: Not under liquidation or similar proceedings; required undertaking to be uploaded.
• Sub-contracting: Sub-contracting requires prior buyer consent; ultimate liability remains with the primary bidder.
• Purchase preference: MSEs may receive up to 25% contract value preference per policy; manufacturers must be the bidder for goods; service providers must demonstrate eligibility.
• Documentation: All required certificates and documents must be uploaded; missing documents can lead to rejection.