Secretariat Office Social Media Agency Tender New Delhi - Content Creation, Campaign Management & Moderation 2026

Tender Overview

The Secretariat Office, under the Department of Water Resources River Development And Ganga Rejuvenation, invites bids for a Social Media Agency to handle Content creation, response & content moderation, and Campaign Management across Facebook, Twitter, Instagram, YouTube, and WhatsApp in New Delhi, Delhi. The procurement targets multilingual delivery in Hindi and English and encompasses end-to-end social media management services for the organization’s public communications. The estimated contract worth is ₹15,272,410 with an EMD of ₹458,172. The scope emphasizes robust online engagement, timely content responses, and campaign execution aligned with government communications. No BOQ items are listed, suggesting a holistic service contract rather than discrete line items. The award will hinge on technical compliance, service capability, and cost competitiveness. This tender highlights service availability within the consignee state, dedicated support channels, and subcontracting controls as part of the ATC terms.

Technical Specifications & Requirements

• Product/Service: Social media agency services including content creation, response handling, content moderation, and campaign management.
• Platforms: Facebook, Twitter, Instagram, YouTube, WhatsApp.
• Languages: Hindi and English content and engagement.
• Location/Delivery: Office of service provider must be located in the same state as consignee (Delhi) with dedicated support.
• Support: Dedicated toll-free service number required; compliance with ATC for service availability.
• Financials: Estimated value ₹15,272,410; EMD ₹458,172.
• Payment terms: Not explicitly specified; bidders should review ATC for payment milestones.
• SOW: Attachments visible in file viewer; terms emphasize non-transferability and joint liability on subcontractors.
• Experience/Eligibility: Not detailed in data; ATC/AT conditions indicate binding documentation and compliance.
• Sourcing context: Public procurement through GEM portal, with standard government tender clauses.

Terms, Conditions & Eligibility

• EMD: ₹458,172 to be submitted as per bid terms.
• Office location requirement: Service provider must have an office in the consignee state (Delhi).
• Dedicated support: Dedicated toll-free number for service support required.
• Sub-contracting: Prohibited without prior written consent; full liability remains with the original bidder.
• Salaries/payments: Service provider pays staff wages first, with statutory documents (PF, ESIC) and bank statements to be provided while claiming payment.
• Documentation: Upload all required certificates as per ATC/ATD; non-submission can lead to rejection.
• Scope of work: SOW file attachment outlines specific expectations; ensure compliance with client’s governance and reporting.
• Contract dynamics: Clause allows up to 25% quantity/duration variation at issuance and follow-on scope adjustments with consent.