Indian Army Department of Military Affairs Content Strategy, Training Programs & Campaign Planning Tender 2026

Tender Overview

The Indian Army, Department of Military Affairs, seeks a comprehensive service package encompassing strategic consulting, program leadership, training programs, station visits, reviews, execution support, content strategy development, social media amplification, branding influencer campaigns, campaign planning, documentation, reporting, and administrative coordination. The estimated bid security is ₹36,000, with a scope that includes supply, installation, testing, commissioning of goods, and training of operators along with any required statutory clearances. The contract contemplates an option clause allowing up to 25% quantity variation at contracted rates and a delivery schedule that adapts to the last date of the original/extended delivery orders, subject to a minimum of 30 days. The tender emphasizes GST considerations and overall bid alignment with government procurement norms. This opportunity targets vendors capable of handling diverse transformation and communications-focused activities for a defense organization.

The BOQ lists 9 items, though specific quantities/units are not disclosed, indicating a broad, multi-line engagement. The tender’s unique elements include cross-functional deliverables such as content strategy, training, and outreach activities, coordinated with the Army’s communications and administrative requirements. Potential bidders should prepare for a holistic engagement rather than a narrow product purchase, with attention to compliance and documentation.

This procurement represents a strategic communication and capability-building engagement within the Indian Army ecosystem, demanding integrated project management, skilled personnel, and robust governance to deliver on training, content, and campaign objectives while meeting regulatory and security standards.

Technical Specifications & Requirements

• No explicit technical specifications were provided for the items in the BOQ, indicating a broad, service-oriented engagement rather than a discrete hardware purchase.
• Scope elements include: Supply, Installation, Testing, Commissioning of Goods, and Training of operators; Statutory clearances, if any, may be required.
• The Bidder must address multiple service components: strategic consulting, program leadership, station visits, reviews, execution support, content strategy development, social media amplification, branding/influencer campaigns, campaign planning, documentation, reporting, and administrative coordination.
• EMD amount is ₹36,000; GST considerations are noted, with reimbursement per actuals or applicable rates.
• An option clause allows quantity variation up to 25% of the bid quantity, with corresponding delivery time adjustments.
• Delivery timelines are linked to the last date of the original delivery order, with a minimum extension rule of 30 days, and potential extension up to the original delivery period.
• The supplier should be prepared to provide training, operator guidance, and related statutory approvals as part of the scope.
• No brand restrictions or specific standards are listed; bidders should demonstrate capability in strategic communication, training program management, and government procurement compliance.

Terms, Conditions & Eligibility

• EMD: ₹36,000; paid as security for bid validity and performance.
• Scope of supply includes: Supply, Installation, Testing, Commissioning, and Training of operators, plus any required statutory clearances.
• Delivery: Flexible per last-date of delivery orders; option to extend for up to 25% more quantity at contracted rates; minimum extension baseline of 30 days.
• GST: Bidders must determine applicable GST; reimbursement governed by actuals or rates, whichever is lower.
• Financial standing: Bidders must avoid liquidation or bankruptcy and upload an undertaking to this effect.
• Documentation: Submit standard bid documents including GST, PAN, experience certificates, financial statements, and any OEM authorizations if applicable.
• Compliance: No explicit product specs; emphasis on capability to deliver multi-disciplinary strategic consulting and training services in a defense context.
• This tender requires a robust, integrated approach across strategy, training, content, and administrative coordination, with strict adherence to government procurement norms and security requirements.