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Warehousing Development And Regulatory Authority Social Media Agency Tender New Delhi Delhi - Govt Social Media Campaigns Experience 2026

Bid Publish Date

15-Jun-2026, 4:56 pm

Bid End Date

25-Jun-2026, 5:00 pm

EMD

₹1,50,000

Progress

Issue15-Jun-2026, 4:56 pm
AwardPending
Explore all 4 tabs to view complete tender details

Quantity

12

Bid Type

Single Packet Bid

Key Highlights

  • Mandatory Delhi-based service office with documentary evidence
  • Minimum 5 years govt/social media campaign experience with work orders
  • 40% on-payroll manpower for at least 12 months
  • Dedicated toll-free support number and escalation matrix
  • Not blacklisted undertakings for last 3 years
  • EMD of ₹150,000; detailed payment terms to be provided
  • Team qualifications: Mass Communication degree required for proposed staff
  • Submission of past campaign samples and client details

Categories 11

Tender Overview

The WDRA (Warehousing Development And Regulatory Authority), New Delhi, invites bids for Hiring of a Social Media Agency to handle content creation, response management, campaign management, helpdesk support, reporting, and staff training in Hindi and related tasks. The scope includes social media campaigns for Central/State Govt contexts, with an estimated engagement level measured through quality posts, timely responses, and analytics. A Delhi-based service office, dedicated toll-free support, and a robust escalation matrix are required. The EMD is ₹150,000, signaling a serious procurement with compliance in service quality, manpower, and project governance. This tender emphasizes experienced teams with proven govt campaign credentials and measurable outcomes.

Technical Specifications & Requirements

  • No explicit product specs available in the primary data; bidders must demonstrate capability for social media campaigns, content creation, moderation, and analytics.
  • Mandatory governance features: dedicated Delhi service office, toll-free support, escalation matrix.
  • Manpower requirements: at least 40% of required staff on payroll for a year; detailed payroll proof to be uploaded.
  • Experience criteria: minimum 5 years in Central/State Govt./PSU social media campaigns; provide work orders, contracts, and completion certificates.
  • Team qualifications: proposed members with Mass Communication degrees; provide bios and past campaign samples with client details.
  • Documentation: prerequisite certificates and undertakings; non-blacklisting declaration; OEM/partner authorizations where applicable.

Terms, Conditions & Eligibility

  • EMD: ₹150,000 (paid to accompany bid submission).
  • Experience: minimum 5 years in government social media campaigns; provide work orders and completion certificates.
  • Service presence: office in the state of consignee (Delhi) with documentary proof.
  • Support: dedicated toll-free number and escalation matrix required.
  • Payroll: at least 40% of manpower on the bidder’s payroll for one year; relevant documents to be uploaded.
  • Compliance: bidders must submit undertakings not to be blacklisted in the last three years; upload all required certificates with bid.

Key Specifications

  • Social media campaign management for govt procurement context

  • Content creation and moderation with Hindi language support

  • Response management/Helpdesk and basic analytics reporting

  • Past campaigns: minimum 5 years govt experience with completion certificates

  • Delhi-based service office with dedicated toll-free support and escalation matrix

Terms & Conditions

  • EMD of ₹150,000 required with bid submission

  • Minimum 5 years govt social media campaign experience

  • Office of service provider located in Delhi; documentary evidence required

  • 40% payroll compliance; manpower proof to be uploaded

  • Non-blacklisting undertakings for last 3 years

Important Clauses

Payment Terms

EMD ₹150,000; further payment milestones to be defined in the contract; ensure timely payments post-delivery as per RFP terms.

Delivery Schedule

Contractor to commence upon award; detailed campaign calendars and monthly deliverables to be agreed in SOW.

Penalties/Liquidated Damages

LD provisions to be specified in the SOW for delays, substandard content, or non-compliance with government campaign norms.

Bidder Eligibility

  • Minimum 5 years of Central Govt./State Govt./PSU/Autonomous Bodies social media campaign experience

  • Delhi-based service office with documentary proof

  • Dedicated/ toll-free service support and escalation matrix

  • At least 40% of manpower on the bidder's payroll for 12 months

  • Not blacklisted by govt bodies in last 3 years

Additional Tender Data

Commercial Details

Tender Category

Service

Bid To RA

No

Bid To RA Enabled

No

Item Category

Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign Management, Response management/Helpdesk support, Basic reporting and analytics, Training and capacity building of internal staff, As per SOW; Hindi, ..

Authority Records

MINISTRY OF CONSUMER AFFAIRS, FOOD AND PUBLIC DISTRIBUTIONFOOD AND PUBLIC DISTRIBUTION DEPARTMENT

BID & GeM Expert Consultancy

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Bid Preparation GeM Registration Document Filing

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Documents 5

GeM-Bidding-9456068.pdf

Main Document

Scope Of Work Document

SCOPE_OF_WORK

Payment Terms & Condition

PAYMENT

Other Documents

OTHER

GEM General Terms and Conditions Document

GEM_GENERAL_TERMS_AND_CONDITIONS

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Historical Data

Required Documents

1

GST registration certificate

2

PAN card

3

Experience certificates showing minimum 5 years in govt/social media campaigns

4

Work orders/Contracts with completion certificates

5

Proof of Delhi state/consignee office presence

6

Dedicated toll-free support contact details and escalation matrix

7

Undertaking not to be blacklisted by any govt/PSU in last 3 years

8

Details of proposed team with qualifications (Mass Communication degree)

9

Samples of past social media campaigns

10

Technical bid documents and OEM authorizations (if applicable)

Frequently Asked Questions

Key insights about DELHI tender market

How to bid for WDRA social media agency tender in Delhi 2026?

Bidders must meet the 5-year govt campaign experience criterion, provide work orders and completion certificates, demonstrate Delhi office presence, and submit EMD of ₹150,000. Include team CVs with Mass Communication degrees and samples of past campaigns, plus a non-blacklist undertaking.

What documents are required for social media campaign bid in Delhi?

Submit GST, PAN, 5+ years govt experience proof, work orders/COs, Delhi office proof, toll-free support details, escalation matrix, team qualifications, campaign samples, and non-blacklisted undertaking; upload technical and OEM authorizations if applicable.

What are the technical expectations for social media campaigns in this tender?

Demonstrate content creation, moderation, response management, campaign management, basic analytics, and Hindi language support; provide past campaign samples with client details and ensure governance with Delhi service office and escalation channels.

What is the EMD amount and payment terms for this WDRA tender?

EMD is ₹150,000. Payment terms to be defined in the contract; bidders must submit EMD at bid submission and ensure compliance with govt payment norms and contract conditions.

What is the minimum experience required for bidders in this procurement?

Minimum 5 years in Central/State Govt./PSU/social media campaigns; provide work orders and completion certificates verifying relevant campaigns and client disclosures.

What are the eligibility criteria for payroll and staff in this bid?

At least 40% of required manpower must be on the bidder’s payroll for one year; furnish payroll-related documents for verification during bid submission.

Where will the service provider's office be located for this tender?

The service provider must have an office located in the state of the consignee, Delhi, with documentary evidence submitted during bid, ensuring proximity for support and oversight.

What records are required to prove past social media campaigns for govt work?

Provide past contracts/work orders, completion certificates, client details, and samples of campaigns; include media plans, metrics, and outcomes to demonstrate effectiveness to WDRA.

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