Health Department Haryana Social Media Agency Tender 2026 Hiring Content Creation & Campaign Management (ISD/EN) 2026

Tender Overview

The Haryana Health Department invites bids for hiring a Social Media Agency to perform content creation, content moderation, campaign management, response management/helpdesk support, basic reporting and analytics, and staff training in both Hindi and English. The estimated contract value is ₹5,00,000 with a potential 25% variation in scope or duration. The service provider must establish an office within the same state as the consignee and provide evidence of this locality. The procurement emphasizes a structured escalation matrix and a toll-free service line. A minimum payroll commitment of 10% of total manpower must be on the provider’s payroll for at least one year.

Key differentiators include linguistic bilingual capability and a readiness to scale content operations to match health communications needs. The absence of BOQ items and explicit technical specs indicates a primarily service-delivery and support-focused engagement with performance-based expectations and compliance with tender terms.

Technical Specifications & Requirements

• Product/Service: Social media agency services including content creation, response/communication management, content moderation, and campaign management.
• Languages: Hindi and English content production and interaction.
• Delivery Scope: Content responses, campaign execution, helpdesk support, basic analytics, and staff training for internal capacity building.
• Standards/Compliance: Office presence in the state of the consignee; escalation matrix; dedicated/toll-free support line; payroll service level minimum of 10% on the bidder’s payroll for at least one year.
• Value/Variation: Estimated value ₹5,00,000 with potential 25% variation on quantity or duration as per Clause 25 of the terms; lumpsum considerations allow scope expansion with consent.
• Documentation: Adherence to bid terms, certificates, and any ATC/Corrigendum requirements; failure to submit documents may lead to rejection.

Terms, Conditions & Eligibility

• EMD/Performance: Not explicitly stated; bidders must comply with standard bid document certificates and provide required documents.
• Office Location: Service provider’s office must be located within the same state as the consignee; submit documentary evidence.
• Escalation & Support: Provide an escalation matrix with telephone numbers and a dedicated toll-free support line.
• Payroll: At least 10% of total manpower on the provider’s payroll for a minimum of one year.
• Contract Variability: Quantity or duration can vary up to 25% at the time of contract issue and again up to 25% post-issue with consent.
• Documentation: Upload all requested certificates and documents; non-submission risks rejection.