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Labour Department Delhi Social Media Agency Tender 2026 North Delhi - IS 550/ISO standards Content Creation & Campaign Management 2026

Bid Publish Date

11-Jun-2026, 4:01 pm

Bid End Date

22-Jun-2026, 4:00 pm

EMD

₹6,57,442

Value

₹2,19,14,752

Location

NORTH DELHI , DELHI
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Progress

Issue11-Jun-2026, 4:01 pm
AwardPending
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Quantity

12

Bid Type

Two Packet Bid

Categories 11

TELEVISION SERVICES DIGITAL MARKETING STATE SERVICE DELIVERY ADVERTISEMENT AGENCY AD AGENCY VIDEO FILM VIDEOGRAPHY SERVICE BROADCAST ADVERTISEMENT ADVERTISE AGENCY LIBRARY MANAGEMENT SYSTEM ADVERTISING AGENCY

Tender Overview

The Labour Department Delhi invites bids for a comprehensive social media agency to handle content creation, content response, campaign management, response management/helpdesk, basic analytics, SMS/OBD, and video production in English and Hindi, covering platforms like Facebook and Twitter. The estimated contract value is ₹21,914,752 with an EMD of ₹657,442. The service area is North Delhi, Delhi 110009, and the scope emphasizes multi-channel digital engagement and 24/7 support. A dedicated local office and toll-free support are required, with post-award escalation processes and specific work experience criteria. Key differentiators include on-site service presence and ATC-driven deliverables.

Technical Specifications & Requirements

  • Category/Scope: Social media agency services including content creation, content moderation, campaign management, response management, basic reporting, SMS/OBD, and video production in English and Hindi.
  • Platforms: Facebook, Twitter (Twit..), with content delivery across major social channels.
  • Delivery & Support: Dedicated toll-free service line and escalation matrix; local office in the consignee state; 24/7 support availability implied.
  • Experience & Proof: Past-project experience evidence allowed via contracts, invoices with self-certification, execution certificates, or third-party notes.
  • Financial: Estimated value ₹21,914,752; EMD ₹657,442; 25% quantity/scope adjustment clause allowed via ATC terms.
  • Compliance: Insurance, safety measures for onsite work, and service continuity obligations.

Terms, Conditions & Eligibility

  • EMD / PBG options include Demand Draft or Banker's Cheque payable at Delhi; scanned proof and hardcopy delivery within 5 days post bid opening.
  • Office presence: Service provider must maintain an office within the consignee state; documentary evidence required.
  • Support: Dedicated toll-free number and escalation matrix required for service support.
  • Past Experience: Submission of contract copies, invoices, execution certificates, or equivalent documents to prove qualification.
  • Quantity/Scope Flexibility: ATC permits up to 25% increase/decrease in contract scope or duration.
  • Safety & Compliance: Compliance with workman compensation, insurance, and safety norms for onsite work.

Key Specifications

  • Social media content creation and moderation

  • Campaign management, response management/helpdesk

  • SMS/OBD and basic reporting + analytics

  • Video production in English and Hindi

  • Platforms: Facebook and Twitter (Twit..)

  • Contract value: ₹21,914,752; EMD: ₹657,442

  • ATC allows up to 25% change in quantity/duration

  • Office presence in consignee state; toll-free service line; escalation matrix

Terms & Conditions

  • EMD must be submitted via DD/BC; hardcopy within 5 days

  • Office must be located in the consignee state; documentary proof required

  • 25% scope/duration variation permitted under ATC; service continuity mandatory

Important Clauses

Payment Terms

EMD/PG terms via DD/Banker’s Cheque; payment terms to be specified in final contract; scanning Proof and hardcopy delivery within 5 days

Delivery Schedule

Dedicated toll-free support; escalation matrix; local office presence; campaign rollouts and content deliverables aligned to ATC timelines

Penalties/Liquidated Damages

ATC does not specify exact LDs; penalties to be as per standard government contract terms and final agreement

Bidder Eligibility

  • Must have an office in the consignee state (Delhi) with documentary proof

  • Past experience documents acceptable in multiple formats (contracts, invoices, execution certificates)

  • Ability to provide 24/7 toll-free support and escalation matrix for service issues

Additional Tender Data

Commercial Details

Tender Category

Service

Bid To RA

No

Bid To RA Enabled

No

Item Category

Hiring of Social Media Agency - Content creation, Content response and content moderation, Campaign Management, Response management/Helpdesk support, Basic reporting and analytics, SMS, OBD, Video Production as per ATC; English, Hindi; Facebook, Twit..

Authority Records

LABOUR DEPARTMENT

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Documents 12

GeM-Bidding-9454245.pdf

Main Document

BOQ Document

BOQ

Scope Of Work Document

SCOPE_OF_WORK

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Other Documents

OTHER

Payment Terms & Condition

PAYMENT

Other Documents

OTHER

Buyer uploaded ATC document

ATC

Other Documents

OTHER

GEM General Terms and Conditions Document

GEM_GENERAL_TERMS_AND_CONDITIONS

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Required Documents

1

GST registration certificate

2

Permanent Account Number (PAN) card

3

Past project experience proofs (contract copies, invoices, execution certificates)

4

Financial statements or balance sheet

5

EMD submission proof (DD/BC/online payment receipt)

6

Technical bid documents and compliance certificates

7

OEM authorizations (if applicable)

8

Proof of local office within the consignee state

9

Escalation matrix and toll-free support documentation

Frequently Asked Questions

Key insights about DELHI tender market

How to bid for social media agency tender in Delhi Labour Department 2026?

Bidders must submit the EMD via DD/BC payable in Delhi, provide GST, PAN, and past experience documents, and ensure a local Delhi office. The bid requires proof of toll-free support, escalation matrix, and IS/ISO-compliant content processes where applicable.

What documents are required for Labour Department Delhi social media bid?

Submit GST certificate, PAN card, past project proofs (contracts and invoices), financial statements, EMD proof, technical compliance, OEM authorizations if any, and proof of a local Delhi office with escalation matrix and toll-free support details.

What are the key technical requirements for Delhi social media services?

Scope includes content creation, moderation, campaign management, response desk support, basic analytics, SMS/OBD, and video production in English and Hindi; platforms include Facebook and Twitter; contract value around ₹21.9 million with 25% ATC flex.

What is the EMD amount for the Labour Department Delhi tender?

The EMD amount is ₹657,442; submission can be via Demand Draft or Banker’s Cheque payable to the Delhi signing authority, with scanned proof uploaded and hardcopy delivered within 5 days of bid end/opening date.

What are the payment terms for the Delhi social media contract?

Payment terms will be specified in the final contract; EMD is separate; ensure adherence to government billing norms and provide clear milestones for campaign deliverables, reporting, and support SLAs.

How does the 25% ATC scope clause affect bids in Delhi?

ATC allows a 25% increase/decrease in contract quantity or duration at bid issue and after contract award; bidders must accept revised scope with documentation and pricing adjustments as per the ATC terms.

What evidence qualifies as past experience for this Delhi tender?

Acceptable proofs include contract copies with invoices and bidder self-certification, client execution certificates, or alternate documents like third-party release notes; at least one valid proof per bid is required to satisfy experience criteria.

Where can bidders find service support requirements for this tender?

Bidders must provide a dedicated toll-free telephone number and an escalation matrix; ensure on-ground service presence in Delhi and a responsive helpdesk aligned to ATC expectations.

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