Contract Bidding Open For For selection of social media agency for CMO, Assam in KAMRUP METRO, ASSAM
N/A
KAMRUP METRO, ASSAM
Posted:
2 February 2024
Closed:
21 February 2024
EPROCURE
Open State Governments & UT NPROCURE
Government Tender for Social Media Management Agency for Vibrant Gujarat Summit 2027
Bid Publish Date
10-Jul-2026, 9:30 am
Bid End Date
24-Jul-2026, 9:30 am
Location
Progress
Issue10-Jul-2026, 9:30 am
AwardPending
Tender Type
Open
Sector
State Governments & UT
Tender Fee
₹5,000
Contract Form
Service
Completion Period
As per tender Document Attached
Currency Type
Single
Categories
4
This government tender offers an exclusive opportunity for digital marketing agencies to participate in selecting a Social Media Management Agency for the Vibrant Gujarat Global Summit 2027. Organized by the Gujarat Industrial Extension Bureau, this project aims to enhance the summit's digital outreach through innovative social media campaigns, content creation, and targeted advertising. The tender process involves multiple stages, including primary, technical, and commercial evaluations, with strict deadlines for submission. Bidders must meet eligibility criteria such as valid digital certification, prior experience, and financial stability. The scope includes developing a comprehensive social media strategy, managing multiple platforms, and providing detailed analytics. The successful agency will play a crucial role in promoting Gujarat’s flagship event on a global scale, making this a valuable opportunity for firms specializing in large-scale digital campaigns. The tender emphasizes transparency, technical excellence, and strategic outreach, aligning with Gujarat’s vision of digital excellence and international promotion.
Scope Of Work
The selected social media management agency will be responsible for the following key deliverables:
- Develop a comprehensive social media strategy tailored for the Vibrant Gujarat Summit 2027.
- Create engaging, high-quality content including graphics, videos, and posts.
- Manage and monitor official social media accounts across platforms such as Facebook, Twitter, LinkedIn, and Instagram.
- Conduct targeted advertising campaigns to maximize outreach.
- Provide regular analytics and performance reports.
The process includes:
- Understanding the event’s objectives and target audience.
- Designing a detailed social media campaign plan.
- Content creation and approval.
- Campaign execution and management.
- Performance tracking and reporting.
| Specifications | Details |
|---|---|
| Campaign Duration | Up to the date of the summit in 2027 |
| Platforms Covered | Facebook, Twitter, LinkedIn, Instagram |
| Content Types | Graphics, videos, posts, stories |
| Reporting Frequency | Weekly and monthly reports |
The agency must ensure compliance with the guidelines provided in the tender document and deliver all services within the stipulated timeline.
Technical Specifications
The agency must utilize advanced social media management tools such as Hootsuite or Buffer for scheduling and analytics. Content must be optimized for each platform, adhering to platform-specific dimensions and best practices. The technical team should have expertise in digital marketing, graphic designing, and video editing. The campaign should include targeted advertising with a minimum reach of 1 million users. The technical process involves:
- Content creation using Adobe Creative Suite.
- Campaign scheduling and management through approved tools.
- Regular performance analysis using analytics platforms.
- Optimization of campaigns based on real-time data.
| Technical Parameter | Specification |
|---|---|
| Content Format | JPEG, PNG, MP4, MOV |
| Video Resolution | Minimum 1080p |
| Ad Targeting | Demographics, Interests, Geolocation |
| Analytics Tools | Google Analytics, Platform Insights |
The agency must ensure all technical standards are met for effective digital outreach.
Financial Requirements
The total budget for this project is estimated between Rs. 20 lakhs to Rs. 35 lakhs, inclusive of all taxes and charges. The financial proposal should include a detailed breakdown:
| Cost Component | Estimated Cost (Rs.) |
|---|---|
| Content Creation | 40% |
| Social Media Advertising | 35% |
| Management & Monitoring | 15% |
| Reporting & Analytics | 10% |
Payment terms are as follows:
- 30% advance upon contract signing.
- 40% after mid-term review.
- 30% upon successful completion and submission of final reports.
All financial proposals must be submitted in sealed envelopes as per the tender guidelines and include applicable taxes.
Additional Tender Data
Commercial Details
Tender Category
Service
Bid To RA
No
Item Category
Miscellaneous Services
Authority & Contact
Officer Inviting Bids
General Manager
Bid Opening Authority
General Manager
Address
Industrial Extension Bureau, Block No. 18, 2nd Floor, Udyog Bhavan, Sector 11, Gandhinagar-382 010
Contact Details
7923256592
BID & GeM Expert Consultancy
End-to-end support — bid preparation, GeM registration, document filing & compliance by industry experts.
Bid Preparation
GeM Registration
Document Filing
Free consultation · 24h response
Documents 1
SM_VG2027_Final.pdf
TENDER_DOCUMENT
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Eligibility Criteria
✓ Must have valid Digital Certification as per the Information Technology Act-2000, Class-III.
✓ Must attach Tender Fee and EMD proof for primary stage submission.
✓ Must submit technical documents with all supporting materials as per tender terms.
✓ The agency should have prior experience in managing social media campaigns for large-scale events or government projects.
✓ Demonstrated ability to create engaging digital content and handle multiple social media platforms.
| Qualification Criteria | Details |
|---|---|
| Experience in Social Media Campaigns | Minimum 3 years |
| Financial Turnover | Not less than Rs. 50 lakhs in the last fiscal year |
| Certifications | Valid Digital Certificate and relevant certifications |
| Past Projects | At least 2 government or large-scale event campaigns |
The bidder must meet all eligibility requirements to qualify for the technical evaluation stage.
Bidding Process
Process Timeline
1. PRIMARY STAGE
24-07-2026 15:10
2. TECHNICAL STAGE
24-07-2026 15:20
3. COMMERCIAL STAGE
Required Forms
PRIMARY
Tender Fee Form
Library-Standard
Emd Fee Form
Library-Standard
TECHNICAL
TECHNICAL BID
User Defined Template-Standard
COMMERCIAL
FINANCIAL PROPOSAL
User Defined Template-Secured
FINANCIAL PROPOSAL
User Defined Template-Secured
FINANCIAL PROPOSAL
User Defined Template-Secured
Required Documents
Stage - PRIMARY STAGE
1
PLEASE ATTACH TENDER FEE AND EMD
RequiredStage - TECHNICAL STAGE
1
PLEASE ATTACH TECHNICAL DOCUMENTS WITH ALL SUPPORTING AS PER TENDER TERMS AND CONDITIONS.
RequiredFrequently Asked Questions
Key insights about GUJARAT tender market
What is the primary objective of this government tender?
The primary objective is to select a competent Social Media Management Agency to promote the Vibrant Gujarat Global Summit 2027 through effective digital marketing strategies, content creation, and social media outreach to maximize event visibility.
How can I participate in this tender process?
Interested agencies must download the tender document, submit the Tender Fee and EMD online before the deadline, and upload all required technical and financial proposals via the official NProcure portal. Ensure compliance with all specified formats and deadlines to qualify.
What are the key eligibility criteria for bidders?
Bidders must possess a valid Digital Certificate, demonstrate experience in managing large-scale social media campaigns, and provide supporting documentation such as past project details, financial turnover, and certifications. All criteria are detailed in the tender document.
What is the evaluation process for the submitted bids?
Bids are evaluated based on technical proposal (50%), past experience (20%), financial competitiveness (20%), and compliance with tender terms (10%). The process involves technical assessment, financial evaluation, and final approval by the General Manager.
What is the deadline for bid submission?
The last date for bid submission is 24th July 2026 at 15:00 hours. Bidders must ensure all documents are uploaded and fees paid before this deadline, as late submissions will not be accepted.
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Documents 1
SM_VG2027_Final.pdf
TENDER_DOCUMENT